XYSTER DEVICES: Pioneering innovations in Medical devices with a focus on Cutting-Edge Technology and Quality Solutions


An Exemplary Entrepreneur Crafting Excellence in Creating Innovative Medical Products Since 1992


Today’s era witnesses a wave of fearless women boldly pursuing their aspirations, leaving an indelible mark on various industries, particularly in the business arena. Among these trailblazers stands Ms. Swarna Sunil Shetty, epitomizing the boundless potential of women in the entrepreneurial landscape.
At Prime Insights, we take pride in traversing alongside the evolving landscape of female leadership, striving to spotlight the remarkable stories that underscore the unwavering spirit and innovative prowess of these women entrepreneurs. In an exclusive dialogue with Prime Insights Magazine for our special edition, “THE MOST INSPIRING BUSINESS LEADERS OF 2024,” Ms. Swarna Sunil Shetty graciously shared profound insights into her entrepreneurial journey. Let us delve into her narrative and gain a comprehensive understanding of her brainchild, XYSTER.

XYSTER DEVICESFor our readers, can you give us a brief introduction to your company?

Pace Devices, having a registered brand name XYSTER owned by Mr. Sunil Raja Shetty, a prominent OEM manufacturer based from Mumbai, India, dedicated to pioneering research, development, and production of innovative medical products. Our focus remains steadfast on advancing the field of cardiology, with ongoing efforts geared towards the introduction of new and groundbreaking products. XYSTER DEVICES, founder by Ms. Swarna Sunil Shetty having Dealer\Distributor network pan India as well as overseas countries with a registered hub office at Dubai (UAE), takes immense pride in our diverse range of offerings, which encompass top-tier medical devices, including laser-compatible equipment, not readily found elsewhere in the Indian market. Our unwavering commitment lies in delivering state-of-the-art technology and solutions that cater to the ever-evolving demands of healthcare professionals. We take great pride in our ability to serve a broad spectrum of clients, ranging from esteemed medical institutions to surgical companies and individual healthcare practitioners across India. At XYSTER, we distinguish ourselves through our bespoke approach, tailoring products and services to address the distinct requirements of each client.
We embarked on our journey in 1992, driven by a passionate commitment to the research and development/manufacturing of endoscopy surgical instruments. Our dedication led to a significant breakthrough across India, establishing us as the go-to destination for comprehensive solutions ranging from research to development, alongwith personalized customizations for Urology, Gastroenterology, Gynecology, Nephrology, Radiology and Cardiology products, ensuring that our products were as trustworthy as international-quality products.

XYSTER DEVICESHow have you kept a balance between your personal life and professional one?

Balancing personal and professional life is indeed challenging, especially for a working parent. However, I have been fortunate to have a supportive family and a reliable team at work. We prioritize family time on weekends, ensuring our children feel connected and cared for despite the demands of our professional commitments. Effective time management and open communication have been key in maintaining this balance.

Being a Leader, is your story of struggle any different from others?

Every leader faces their share of struggles on the path to success. While the specifics may vary, the journey is often characterized by challenges, setbacks, and moments of doubt. What sets apart successful leaders is their resilience, determination, and ability to learn from adversity. My story is no different, filled with obstacles that I’ve overcome through perseverance and a steadfast commitment to my goals.

What kind of clients do you serve, any special mentions?

XYSTER serves a diverse range of clients, including medical institutions, surgical companies, and healthcare professionals both in India and overseas. We take pride in our ability to tailor our products and services to meet the unique needs of each client, fostering long-term partnerships built on trust and reliability.

How do you keep up the pace with the changing market trends?

Staying ahead of market trends is crucial in the fast-paced healthcare industry. We invest in continuous market research and analysis to anticipate changes and adapt our strategies accordingly. Additionally, we prioritize innovation and collaboration, partnering with research institutions and industry experts to develop and introduce new products that address emerging needs and trends.

Do you believe R&D is essential for the growth of the company?

Research and development (R&D) are fundamental to our growth strategy at XYSTER. We recognize the importance of innovation in staying competitive and meeting the evolving demands of the healthcare market. Our dedicated R&D team continually explores new technologies, conducts clinical trials, and refines existing products to ensure we remain at the forefront of medical innovation.

How necessary do you feel is it to keep your employees content, how do you ensure it?

Employee satisfaction is paramount to our success as a company. We believe in creating a supportive and inclusive work environment where employees feel valued, empowered, and motivated to contribute their best. We prioritize regular communication, provide opportunities for professional development, and offer competitive benefits and incentives to ensure our team remains content and engaged.


Who do you look up to and what do you convey further to the ones who look up to you?

I look up to leaders who embody integrity, resilience, and a commitment to excellence. To those who look up to me, I convey the importance of perseverance, lifelong learning, and maintaining a positive mindset in the face of challenges. I encourage them to pursue their passions, embrace failure as a stepping stone to success, and prioritize personal growth and development.

What are your thoughts on Leader participation in the entrepreneurial world?

Leader participation in the entrepreneurial world is essential for driving innovation, fostering economic growth, and creating positive social impact. As leaders, we have a responsibility to inspire, empower, and mentor the next generation of entrepreneurs. By sharing our experiences, insights, and lessons learned, we can contribute to a thriving ecosystem that nurtures talent and fosters innovation.


What message do you want to give to those Leader who give up on their dreams because of some stereotypes?

To leaders who contemplate giving up on their dreams due to stereotypes or societal pressures, I urge them to stay true to their vision and persevere. Success often requires breaking free from conventional norms and challenging the status quo. Embrace your uniqueness, leverage your strengths, and surround yourself with a supportive network that believes in your potential. Remember, the journey may be challenging, but the rewards of realizing your dreams are immeasurable.


What does the company hold for it in the future (Plans)?

Looking ahead, XYSTER is committed to further expanding our product portfolio and market presence. We plan to continue investing in research and development to introduce innovative solutions that address unmet needs in healthcare. Additionally, we aim to strengthen our partnerships with medical institutions and distribution networks to reach more customers and enhance accessibility to our products.

What milestones and achievements do the company boast of?

XYSTER has achieved several milestones and accomplishments throughout our journey, including the successful development and launch of laser-compatible medical devices, establishing strategic partnerships with leading healthcare institutions, and receiving recognition for our commitment to quality and innovation. These milestones serve as a testament to our dedication to excellence and our vision for transforming healthcare.

How are you giving back to society (CSR)?

As a socially responsible company, XYSTER is committed to giving back to society through various corporate social responsibility initiatives. We actively support community healthcare programs, provide medical equipment and supplies to underserved areas, and contribute to initiatives aimed at promoting health and wellness in our communities. By leveraging our resources and expertise, we strive to make a positive impact on the lives of those in need.

Lastly, is there a message you would like to give to Prime Insights readers?

To Prime Insights readers, I would like to convey my gratitude for your interest and support. As entrepreneurs and business leaders, we have a shared responsibility to inspire, educate, and empower one another. Let us continue to collaborate, share insights, and learn from each other’s experiences to drive innovation, growth, and positive change in the business world. Together, we can overcome challenges, seize opportunities, and create a brighter future for generations to come.

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