PropCheckup
Several home buyers are facing issues post moving into their newly bought homes. This problem is frequent in India and elsewhere in the world. Issues such as water leakages, wall dampening, plumbing, seepage, faulty electrical system, improving wiring causing fire hazards, and missing necessary certifications are prevalent, to begin with.
Here the utility of PropCheckup comes into play. You must be thinking of what exactly is PropCheckup. It is India’s First home inspection startup business that brings solutions to all your home inspection needs before buying a new home or an existing one as well.
The startup provides home inspection services in Mumbai, Pune, Navi Mumbai and other parts of India. PropCheckup inspects 100+ property checkpoints and provides a detailed home inspection report which snags hidden issues as mentioned above. PropCheckup Protects home buyers from costly repairs and provides peace of mind during, and after home buying.
Mr. Nitin and Nilesh Shingote’s Inspiration behind PropCheckup
According to Nitin, it was a dream come true when he and Nilesh (Co-founder) established PropCheckup. Right from college, they both had a dream of starting their own business. There is an interesting backstory on how PropCheckup was conceived as a startup idea. Nitin is a Civil Engineer and Nilesh was in Graduation days. While working on the site, Nitin used to get many queries relating to the quality of the ready to move property after the completion of the project. Hence, they thought of starting a service that can resolve the buyer’s queries as it was non-prevalent at that time. After a few months, they came up with a startup that acted as a mediator between the property developer and the buyer for the Quality related issues.
Conquering Initial Challenges as a Start-up
The awareness regarding home inspection is lacking in the Indian market. The rate of a home inspection is quite low as compared to developed countries like the USA, Canada, and Dubai, where 80% of home buyers go for home inspection due to high Home Inspection awareness in those regions. To increase the awareness of Home Inspection in India, PropCheckup is participating in the real estate Exhibitions and also running Digital Campaigns and series about Home Inspection.
How PropCheckup Has Carved a Niche in the Property Space
As the pioneer of the Indian Inspection Industry, PropCheckup uses advanced technology like thermal camera, civil experts, and their data collection application to provide a detailed and accurate report to customers. Nitin shares that PropCheckup’s brand trust is indicated in the customer satisfaction and majority business through recurring and references. For them, customer trust is the key to success. The brand trust for PropCheckup can also be substantiated through 5-star customer reviews on Google, Facebook, Justdial, and a customer testimonials that are motivating them to be a trusted and best home inspection company in India.
What are various offerings/services provided by PropCheckup
Nitin explains about various services that PropCheckup offers as Home Inspection Services. These can be divided into application/categories:
Comprehensive Home Inspection (For New Homebuyers): Examination of all areas, systems, and components of the property using advanced tools before new home possession.
Rental Home Inspection (For Landlord & Tenants): Ensures smooth move-in & move-out without any disputes. Additionally, recommend needed maintenance which preserves property value.
Leakage Root Cause Home Inspection: Use Advance technology like Thermal Camera to find out the root cause of the leakage.
USP of PropCheckup
Nitin shares the USP of PropCheckup which lies in the fact that it is a technology-driven start-up and follows the Japanese methodology of continual improvement. This assists them in maintaining pace with the changing market trends.
He also adds that customers are the key to business growth. They have served customers from top developer’s luxury projects like Lodha New Cuffe Parade, Adani Western Heights, Godrej Infinity, Kanakia Paris (BKC), Thakur Complex, River Residency, Kalpataru Crest, Lodha Splendora and many more. NRI Homebuyers from the USA, Dubai, Australia, Canada, and Singapore are the top contributors to our revenue due to awareness about the home inspection market in those regions.
They have a large number of happy customers which include Ex-Chairman (Corporation Bank). This has happened only because of the excellent services and benefits the customer gets from them. They join PropCheckup as a client and remains throughout as a brand influencer with them.
Unique Marketing Strategies Used For Promotion
As a part of the Omni-channel marketing strategy, PropCheckup is focusing on Digital marketing, networking, and offline marketing through participation in the real estate exhibition. The company is also running Digital Campaigns and series about Home Inspection to increase awareness among the Indian audience.
New Categories or Changes This year
PropCheckup is currently focusing on Home Inspection only and there is no planning to expand for this year.
Measuring the Customer Trust in the PropCheckup Brand
Nitin has already mentioned that PropCheckup is a tech-driven start-up. Hence, they have a properly placed feedback system. It captures customer’s data about their experience with PropCheckup. This exercise helps in identifying any lacunae within the system and builds trust between the customer and the company.
Journey as an Entrepreneur
Nitin speaks about his entrepreneurial journey and finds it very delightful and challenging. He and Nilesh began their journey in 2012. It was the time when there was no one in the Home Inspection Market. They had faced several challenges due to a lack of awareness about Home Inspection in India. It was RERA that provided a much-needed thrust to their startup business.
Nitin and Nilesh are the founding members of the Home Inspection Association of India which in itself an achievement. Additionally, PropCheckup is India’s First Home Inspection Startup to be recognized under the Government of India Startup program. They are also Member of Quality Council of India which works to assure quality standards across all spheres of economic and social activities.
What Do You Hope To Accomplish Within Next Few Years
PropCheckup is eyeing to reach all major Tier-1 and Tier-2 cities in India in the next five years.
Mr. Nitin Shingote’s Advice for Young Entrepreneurs
Mr. Nitin is of the view that young entrepreneurs should never give up and always dream big. This way they can take their business and the country to the global level.