Owlspire: A Full-Service Digital Marketing Agency Achieving Success With Customer Centricity
It is 2022. Today Bengaluru is one of the fastest-growing economic hubs in India. Reason being, presence of a business-friendly infrastructure, proximity to government institutions, and a thriving entrepreneurship culture – all of which together make the region a viable IT hub. Naturally following the course, several international IT brands have set up delivery branches, liaison offices and delivery centers here to take advantage of this high-quality infrastructure, real estate, manpower and supportive government policies. But while Bengaluru has slowly become a magnet for global IT giants, it has also become the birthplace of umpteen local companies who wish to join similar great heights. This is where Sandhya Menon comes in!
Sandhya Menon is the Founder and Chief Acceleration Owl at Owlspire, a digital innovation company on a mission to enhance the business growth of customers around the globe. This, it aims to achieve, by delivering market-defining services and solutions that create value and provide a competitive advantage. Like other IT stalwarts, Miss Menon envisages Owlspire as the most competent in the next generation of digital services companies of the 21st century. Come, let’s take a look at her business, entrepreneurial journey, game plan and more.
Company Overview & Offerings
Founded in 2016, Owlspire is a full-service digital marketing agency. It is led by experienced advertising and web professionals who work with a deep-rooted entrepreneurial spirit and a constant desire to succeed. Owlspire strives to create a global advertising and marketing hub for entrepreneurs, SMEs, startups and large enterprises, helping them win against all odds.
Below are the company’s offerings:
- Social Media Marketing (SMM)
- Social Media Advertising
- Personal Branding
- Search Engine Optimization (SEO)
- Influencer Marketing
- Search engine marketing (SEM)
- Content marketing
- Online Customer Service
- E-mail Marketing
- SEO Optimized Content Development
- Graphic Design
- Logo and Branding
The Brain Behind The Brand
She is a seasoned online marketing professional specializing in Social Media Marketing, Influencer Marketing, Affiliate Marketing, Corporate Blogging and Content Marketing. She has envisioned and implemented a number of successful marketing campaigns for clients worldwide.
As Head of Marketing & Strategy, Sandhya brings a trove of experience in content marketing, campaign strategizing and digital marketing. With unique perspectives, a creative flair and a clever mind, she leads Owlspire with unwavering passion and commitment to excellence. The lady ensures that all projects are executed flawlessly and demands excellence and accountability of herself and her team.
Sandhya is also a National Award-winning filmmaker and serves as a startup & digital marketing mentor in several universities across the country.
Inception To Inspiration
Hailing from a family of entrepreneurs, Sandhya always had a strong desire to succeed for a purpose much bigger than herself. Her expertise in social media is backed by a love for the unique solutions it allows her to provide. Be it businesses or individuals, the dynamic businesswoman knows how to help her clients connect with their ideal target audience.
Like all entrepreneurs, Sandhya has had her share of challenges, limited access to industry networks and important connections being the biggest of them. To learn the rules of the game, she worked in agencies led by inspiring female entrepreneurs. A lesson here, a struggle there – it all helped her gain valuable skills and insights.
Her years of training in sports have helped her big during difficult times and still do. Sportswoman spirit helped her gain discipline and face failures.
Even today, Sandhya juggles marriage, motherhood, and obstacles led by COVID-19. “Challenges for a women entrepreneur in the advertising industry only keep mounting. But when you are chasing dreams that are bigger than you, you should be prepared to face obstacles and turn them to your advantage”, says the business maven.
Parliament Of Owls – Owlspire’s Greatest Asset
It is only natural that when an organization aims to be better, faster and wiser than its competitors, it needs the best people driving the vision forward. It requires a team that can collaborate effectively to create focused marketing strategies that align with business goals, infuse creativity into groundbreaking campaigns, and analyze the data & feedback to optimize every tactic along the way. And here is where Owlspire’s core strength lies.
To today’s fast-evolving advertising industry, the company brings not only tech expertise but also the strategic insight and decades of experience of its remotely-working staff. Here every employee affectionately receives a unique ‘owl’ identity) and is a valued member encouraged, nurtured and recognized for efforts. The company’s ability to foster a ‘one-team’ mentality with internal and external customers to reach common goals has helped in delivering innovative campaigns that secure an ROI and real business results across a multitude of sectors.
“Our agency differs from your traditional marketing agency. We have team members from Karnataka, Tamil Nadu, Andhra Pradesh, Kerala, Maharashtra & Himachal Pradesh, and the USA. This gives us an advantage of local experience and enables us to provide customized & localized services to suit the customers’ requirements and marketing objectives leveraging modern digital technology to market goods or services”, reveals- Sandhya.
A Broad And Diverse Clientele
Within just six years, Miss Menon’s entrepreneurial prowess has benefitted umpteen clients on projects that have involved the full range of creative services. The brand’s role in overall business planning with meticulously planned strategies has resulted in a fast-expanding clientele that includes renowned labels from many industry verticals, including education, travel, entertainment, hospitality, luxury, lifestyle, health, fashion and matrimony.
Building Customer Trust
In today’s tech-dependent age driven by social influence, authenticity, and personal connection with the audience is the key to brand success. According to Sandhya Menon, consumers now are much savvier about how a product/service is portrayed and where it’s marketed. They don’t like to be preached anymore. They are looking for shared values and purpose-driven activities.
By relentlessly focusing its efforts to evaluate strategies, market and target audience, Owlspire delivers the kinds of experiences that build trust. Sandhyas team specializes in delivering multi-channel, hyper-local & personalized ad campaigns that reach and convert the target audience efficiently. All in all, she helps customers better connect with their community and audience (B2B & B2C) using online channels, creating a lifetime value of loyalty and trust, for exponential growth.
Owlspire’s Future Plans
Today, the ever-growing digital landscape makes it imperative to utilize data-based insights for managing current business and future plans. Accordingly, besides delivering quality services, Owlspire is competing to increase its prowess by continuously exploring new avenues to provide valuable services and create business opportunities. Despite contemporary challenges brought by the pandemic, the company is on its way to meeting this goal, focusing on 360 initiatives, which drive business transformation.
“There is a general tightening of belts all around. The 2022 goal for Owlspire is to bring together a team of ambitious and passionate creative & marketing professionals who are adaptive and reflective of clients’ needs and positively impact a client’s bottom line”, says Sandhya Menon.
How and when her dynamic brand joins the ranks of India’s creative advertising goliaths remains to be seen. But for now, it’s noteworthy to see Owlspire’s giant leaps towards success.