Crimsoune Club: Crafting Elegance and Comfort in Western Wear
THE 10 MOST INSPIRING CEOs MAKING A DIFFERENCE IN 2023
Crimsoune Club
In the ever-evolving landscape of Western fashion, one brand that has consistently stood out for its commitment to exquisite design and uncompromising comfort is Crimsoune Club. With a rich legacy spanning over a decade, Crimsoune Club, a brand under the esteemed textile house, Mangla Apparels India Pvt. Ltd, has redefined the fashion narrative. This article delves deep into the brand’s journey, guided by one of its Directors, Cheshta Aggarwal. From its inception as a family-run business to becoming a powerhouse in Western wear apparels, Crimsoune Club’s story is one of innovation, resilience, and dedication to timeless elegance. Join us as we explore the remarkable journey of a brand that has consistently transcended fashion trends to offer sophistication with comfort.
Where did it all Begin?
Crimsoune Club started as a family-run business with a collective vision of crafting clothes that flawlessly blend comfort, elegance, and contemporary flair. Against the backdrop of the fashion industry, the brand’s promoters recognized the evolving preferences of fashion enthusiasts and growing importance of sustainable practices. This insight, coupled with an unwavering commitment to innovation, quality, and customer satisfaction, propelled Crimsoune Club into an eminent fashion brand.
Cheshta Aggarwal Elucidating her Responsibilities as an Entrepreneur
“As one of the directors at Crimsoune Club, my journey is based on the distinctive narrative of breaking through the glass ceiling within a family-run business. In an industry traditionally dominated by men, I assumed the position as the first female director, introducing the entire vertical of Marketing, eventually venturing into its Direct to Consumer business. This transition marked a departure from the convention, but I was resolute in my determination to contribute meaningfully towards the growth of this brand that was a brainchild of my father. While pursuing a master’s degree at the London College of Fashion, I was offered a path to career abroad, but I chose to embrace the uncertainty of returning to my family business. This decision bore the weight of proving my capabilities not only as a woman but also as a daughter of the managing director and a cousin to my fellow directors, my brothers. This unique journey of overcoming challenges has endowed me with invaluable experiences that have shaped my leadership perspective.
In the dynamic landscape of leaders, competition is inherent, irrespective of gender. However, being in a family business, the responsibility to uphold tradition while fostering innovation was amplified as I took over the responsibility of building a brand imagery that can resonate with the niche as well as the masses of the country and make sure the brand is available for people to purchase from right at their doorstep. This objective fuels my determination to excel, driving me to constantly hone my leadership skills and steer our brand toward greater heights. While challenges persist, I view each hurdle as an opportunity to strengthen my resolve and contribute meaningfully to our industry.”
The Unparalleled USPs
Since its inception, Crimsoune Club has adhered to an environmentally conscious approach while curating innovative and sustainable fabric choices. With a global presence and a steadfast customer base, Crimsoune Club stands tall as the epitome of fashion excellence, consistently delivering clothing that has the potential to stay evergreen and go beyond fleeting trends. Embraced by celebrities, influencers, and a reputable clientele, Crimsoune Club has grown, weaving together the fabric of timeless elegance and modern design.
Research and Development (R&D): A Pillar of Growth
Crimsoune Club has prioritized Research and Development (R&D) as a cornerstone of its growth strategy. From fabric innovation to sustainable practices, R&D pushes the entire team to experiment with their creativity and excellence. By actively incorporating R&D initiatives, Crimsoune Club has come up with distinctive designs and ecofriendly choices that resonate with its environmentally conscious clientele. The team promises to remain at the forefront of fashion, setting benchmarks for quality and innovation.
Garnering Customers’ Trust Through Integrity
Remaining attuned to ever-evolving market trends is an essential facet of expansion strategies at Crimsoune Club. The team achieves this through a nimble approach that combines a keen understanding of consumer preferences with the agility to adapt swiftly. Whether it is diligently analysing emerging trends or leveraging customer feedback to infuse innovation into its collections, Crimsoune Club ensures that its designs and approach remain relevant and cherished.
An Empowering Work Culture
Employee contentment is a cornerstone of Crimsoune Club’s success. Cheshta Aggarwal believes in cultivating a progressive culture of mutual respect, open communication, and growth. Recognizing the dedicated efforts of the employees, the brand extends professional development opportunities, empowering them to excel and contribute effectively. This approach not only enhances the team’s satisfaction but also fuels their dedication, thus creating a harmonious work environment that breeds innovation.
A Prosperous Future Ahead
Looking ahead, the brand envisions a dynamic trajectory characterized by expanding horizons. This roadmap includes venturing into neighbouring countries and the Middle East, sharing its distinct design sensibilities with a global audience. Crimsoune Club will also be launching more flagship stores, diversifying the product range, and even exploring the possibility of a public listing in the coming years. These strategic initiatives align with Crimsoune’s unwavering commitment to quality, innovation, and customer-centricity.
Notable Milestones
The narrative of the Crimsoune Club is embellished with significant milestones and accolades. Within the first five years of working, the brand established a formidable national footprint across all 29 states in India. Notably, the brand also opened 100 stand-alone stores within a span of three years. Moreover, achieving the remarkable milestone of selling 5 million pieces in the year 2022–2023 has also been achieved by the brand.
Impactful Words from the Director’s Desk
As we approached the end of our conversation, we requested Cheshta to reflect upon some valuable lessons from her entrepreneurial journey and enlighten our global readership
panel. She quotes,
“To aspiring leaders, I emphasize the power of resilience in the face of stereotypes. My journey as a director within a family-run business underscores breaking moulds that require determination, grit, and a steadfast belief in one’s capabilities. By embracing challenges as opportunities and daring to shatter conventions, aspiring leaders can have their own unique paths, leaving an indelible mark in their chosen industries.
As one of the promoters at Crimsoune Club, I believe leaders bear a responsibility to lead by example, fostering a culture of innovation and sustainable practices. By prioritizing ethical business conduct and embracing social responsibility, leaders can elevate the entire entrepreneurial ecosystem, shaping a future that transcends profitability to create meaningful impact”.
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