Caratglitz: Making Diamond Dreams a Reality, Creating Luxury for Everyone


Diamonds have captivated hearts for centuries. Their brilliance, fire, and timeless beauty have secured their place as a symbol of love, luxury, and enduring commitment. But diamonds are more than just sparkly accessories; they represent the pinnacle of craftsmanship and a commitment to quality.
This brings us to Caratglitz Private Limited, a company that has taken the diamond design industry by storm. Founded in 2021 by Shilpi Malhotra, Caratglitz has quickly established itself as a leader in crafting exquisite and extravagant diamond ornaments. Headquartered in New Delhi, India, the company extends its reach globally to Dubai, Harare, London, and New York.
Caratglitz’s focus on creating exclusive, magical pieces has garnered them a well-deserved reputation for excellence. Their commitment to quality is further underscored by their ISO 9001:2015 certification. But what truly sets Caratglitz apart is their mission to make luxury diamonds accessible to a wider audience. This dedication to democratizing luxury is what caught our eye, leading us to feature Caratglitz in our esteemed “The 10 Most Promising Brands to Watch in 2023” edition.
We were eager to see how this promising company would fare in 2024. Did they live up to the hype? Stay tuned to find out the secrets behind Caratglitz’s success and how they’re continuing to redefine the diamond design landscape.

Prime Insights: What was the motivating force behind Caratglitz’s inception?

Caratglitz ignited a mission: diamonds for all. We saw timeless treasures reserved for the few and envisioned them adorning every woman’s story. Rising gold prices fueled our fire—diamond magic shouldn’t be a privilege. We craft heirloom-quality diamonds that serve as an ongoing reminder of your beauty, accessible to the “everyday woman,” because her story deserves to sparkle.

Prime Insights: How is the brand defining the “trust factor” in the market?

At Caratglitz, transparency is our middle name. We understand that trust is paramount when it comes to diamond and jewelry purchases. That’s why we go above and beyond to ensure our customers have complete confidence in every piece they choose.
Every Caratglitz diamond is meticulously assessed by independent labs recognized by the government. These experts analyze cut, clarity, color, and carat weight, providing you with a certified guarantee of quality.
Our gold jewelry is BIS-hallmarked, adhering to stringent government-defined criteria. This hallmark is your assurance of purity and authenticity.
With a multi-layered level of transparency, we empower you to feel confident, not just in the quality of your Caratglitz jewelry but also in the values we represent.

Prime Insights: What are the key differentiators of the company’s business model?

Caratglitz is the first company in India to launch 10 carat (10k) diamond jewelry in yellow gold, rose gold, and white gold options at such a large scale under the name “Amore Collection.” Our fine jewelry usually lasts a lifetime and is passed down to the next generation as an heirloom.
We go beyond the sparkle of selling; we educate. Every Caratglitz customer receives in-depth information about their diamond’s quality, certification, and ethical sourcing. Because knowledge empowers confident choices,.
Since customers are paying their hard-earned money, they should know what they are purchasing. We’re here to partner with you on your life’s journey, helping you find the perfect piece to mark those unforgettable moments.

Prime Insights: Can you tell me more about the services Caratglitz offers to its clients?

Caratglitz offers a variety of services to its clients, including:

  • Luxury packaging
  • Lifetime exchange
  • 100% refund
  • Handcrafted jewelry
  • International brand
  • Certified jewelry
  • International shipping
  • Free shipping all over India

Caratglitz’s jewelry can also be customized. Customers get a unique item based on their selections of material, color, and size, which adds value. The merchandise is then free of charge and shipped with insurance to the customer’s address following an online payment on its website.

Prime Insights: How did the brand succeed in establishing a mark in the industry and in the hearts of the customers?

Caratglitz celebrates YOU. Our products are an amalgam of the diverse beauty that is present on our planet and the wondrous gleam of the finest diamonds that are excavated with care and love for our customers. We use ethically sourced diamonds to craft pieces that mirror your inner sparkle.
A woman must have jewels that represent the sparkle and brilliance that characterize her unique identity. It is our responsibility to present a notable piece that brings a recollection of your milestones and memories that you embrace.

Prime Insights: How does the brand evaluate the value of a customer?

Forget price wars; Caratglitz ignites a diamond revolution! Sometimes, apart from monetary benefits, customers require non-monetary benefits from the brand they are purchasing. Imagine a necklace whispering tales of your triumphs and earrings echoing laughter shared with loved ones. You deserve to know the magic behind your masterpiece. It’s about value, not just price.
Customer value can encompass many factors: the brand’s reliability, the effort level they need to put in to get what they want, how innovative the products are, how useful your services are, and how they feel about your public image.
Measuring CLV (current lifetime value) can help you understand how much each customer is worth to your business and how much you should invest in customer retention. If your product provides all the above-mentioned things, consumers are definitely inclined towards your product. We empower you to shine with confidence, inside and out.

CaratglitzPrime Insights: Are there any new categories or changes to be introduced this year?

Caratglitz is shattering diamond stereotypes. We started with the hugely successful “Amore Collection,” making 10 Carat (10k) diamond magic accessible to all.
Caratglitz’s upcoming offline store in Omaxe Mall, Chandni Chowk, Delhi, is all set to offer shiny and magical diamonds in 10k, 14k, 18k, and 22k diamond jewelry, catering to every budget and personal style. Diamonds for all, not just for the elite. It’s about adorning your story with brilliance without breaking the bank.

Prime Insights: What’s the first thing that enters a consumer’s mind when they see your brand?

A girl enjoys diamonds because they make her feel like a diva or celebrity when she wears gorgeous and expensive jewelry. The first thing that enters a consumer’s mind when they see the Caratglitz brand is elegant and luxury international jewelry that enhances their beauty without buring a hole in their pocket.

Prime Insights: What targets and plans are to be achieved in the coming years?

Caratglitz has done exceptionally well in establishing its global presence. We’ve taken the diamond world by storm, with four new stores glittering in Dubai, Harare, London, and New York. But this is just the first act! Our mission is to make diamonds accessible to everyone, everywhere.
“We believe this is just the beginning; there is still a lot of ground left to cover.” We plan to expand and grow by opening more physical outlets in Tier 2 and Tier 3 cities in India.
And that’s not all! We’re constantly innovating and developing cutting-edge technology to enhance your diamond journey. Imagine personalized recommendations, virtual try-on experiences, and seamless online shopping. The future of diamonds is bright, and at Caratglitz, it’s accessible.

Prime Insights: What message does the company give to the young entrepreneurs reading this draft?

My message to the young budding entrepreneurs would be, “If people are doubting how far you can go, go so far that you can’t hear them anymore.”
The world needs your unique brilliance. Turn skeptics into supporters with the dazzling power of your idea. Don’t let doubt dim your sparkle. Shine so brightly that their doubts become whispers in the distance.


You Must Read:

  1. Fiona Diamonds: Laying Sustainable and Innovative Realms for the Jewelry Industry with Lab-Grown Diamonds
  2. The Top 10 Luxury Brands in the World
  3. 21Kraft A Division of Krimson Kraft Lifestyle
  4. Top 10 upcoming Luxurious Car in 2024

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