Ms. Kajal R. Shah: From Communications Expert to an Entrepreneur Pioneering Brand Development with Proactive Strategies and Extensive Expertise

Ms. Kajal R. Shah | Tangerine Online Reputation Management

In the realm of women leaders who have overcome challenges and paved the way for success, Kajal is another charming star of resilience and determination. In an engaging dialogue with our editorial team, she thoroughly discussed her journey and gave us an overview of her company, Tangerine Online Reputation Management. It was both an honour for us to mention her story under one of our most anticipated editions, “The Most Inspirational Leaders in Business to Look Out for in 2024.”.
We hope that this narrative serves as a prime example for all aspiring entrepreneurs, especially women entrepreneurs, who want to build their fortune through hard work and passion! Firstly, let’s just know more about Ms. Kajal, and then we will explore the conversation ahead.

Kajal R. Shah: Founder at Tangerine Online Reputation

Kajal has a successful career in developing communication solutions for various verticals, with the major ones being hospitality and event management. After having gained wide exposure and proficiency in the corporate sector, she decided to work in the development sector to garner as much experience and knowledge in this sector.
Since the onset of her professional sphere, her demeanour has upheld the attitude of solving problems both at the micro and macro levels. During her three years at the Salaam Bombay Foundation, she thrived in community relations and communication roles, demonstrating the best of her abilities. A go-getter and people person, Ms. Kajal R. Shah, leveraged her corporate and individual contacts to raise considerable money for the foundation’s various events.
The ability to deal with unstructured situations makes her the epitome of women’s entrepreneurship. She possesses a strong understanding of systems and processes required for successful delivery.

Prime Insights: To begin with, can you quickly walk us through your company’s portfolio?

Our company Tangerine Online Reputation Management is a young and vibrant company that offers brands, businesses, and individuals digital communication and marketing solutions that are key to creating, managing, and maintaining their reputations online. We aim at not only building brands but also brand equity by smartly engaging with prospective consumers.
As a boutique reputation management company, we provide expert reputation management services that inspire trust, foster credibility, and cultivate positive perceptions. Through a strategic blend of advanced technology, ethical practices, and personalized solutions, we aim to help our clients overcome online challenges, mitigate negative content, and shape a robust digital presence.

Prime Insights: How did the entire idea of starting Tangerine Online come about? What was the driving force behind it?

Tangerine Online Reputation Management started in 2015 with two clients. Today, 9 years later, we have a strong portfolio of 18+ active clients and have been associated with over 30+ clients and brands. Tangerine started with a clear goal: to provide sustainable reputation management services to clients and businesses, which was not very prevalent at the time. At Tangerine, our commitment to transparency, integrity, and exceptional client service drives us to consistently deliver outstanding results, build enduring relationships, and elevate reputations to new heights. We work to create a digital landscape where our clients can confidently flourish and achieve their goals.

Prime Insights: How have you kept a balance between your personal life and your professional one?

I believe in setting clear boundaries between work and personal time. I work on a daily priority task list and delegate tasks to others. Time management helps keep me balanced. Taking regular breaks to remain recharged is my go-to to achieve this balance. I communicate openly with my team and peers and am always clear about my availability, especially when working remotely. Learning to say no is important; I choose to focus on quality rather than quantity. Self-care and separating work and personal spaces are also important aspects to consider while achieving this balance.

Prime Insights: How has your journey as a leader been? How did you overcome the challenges along the way?

I feel every entrepreneur has their own journey and a story to tell. The only commonality would be the individual’s passion to succeed and the drive to excel. Yes, it’s tough, but what will keep them ahead is always being grounded, secure, and comfortable with themselves. For me personally, it is self-motivation that drives me forward!

Prime Insights: How necessary do you feel it is to keep your employees content? How do you ensure it?

Listen to them, allow feedback, and remain transparent. Engage with them. Make them part of the hustle and of the appreciation you receive. Reward them, and most importantly, be in gratitude.

Prime Insights: Who do you look up to, and what do you convey further to the ones who look up to you?

Professionally, I admire and have been inspired by creative entrepreneurs such as Steve Jobs and Sir Richard Branson. For those who may look up to me, I would only have one thing to say: keep dreaming, stay determined, and forge ahead.

Prime Insights: What is that one piece of advice you would like to share with business leaders who find it difficult to keep up with the turbulence of the entrepreneurial journey?

Your dreams and aspirations are uniquely yours, and they hold immense value. Society may impose preconceived notions and biases, but your abilities, passion, and determination are what truly define you. Embrace your authenticity and use it as a driving force to create positive change. Be a trailblazer, demonstrating that success knows no gender, race, or any other societal expectation.
Believe in your capabilities, stay true to your goals, and let your achievements speak for themselves. The world needs leaders who break free from stereotypes, paving the way for a more inclusive and equitable future.

Prime Insights: Are there any new categories that the team is working on?

We work across all sectors, but we are always looking to work with cutting-edge brands and celebrated individuals from different walks of life. This year, we plan to scale our presence internationally. We are proud of our growth over the years and of being able to serve some of our clients who have been with us for over 5 years. Tangerine is proud of its team and the strategies that they create for our brands and clients.

Prime Insights: Lastly, is there a message you would like to give to Prime Insights readers?

Surround yourself with a supportive network of mentors, colleagues, and allies who appreciate your skills and ideas. Seek inspiration from those who have overcome similar challenges. Your resilience can inspire others to do the same.