Creative Factor: A Power-Brand That’s Redefining Standards for Employee Welfare
In today’s hustle-minded business world, few brands adopt an employee-centric approach in their processes. Most are purely focused on the monetary end of their business. They seek to extract the maximum out of their employees while offering less-than-adequate compensation for their efforts. Overall, there’s a profound lack of fairness, integrity, and other core values in their business methods.
Creative Factor is a brand that is renowned for its value-oriented work environment. It is wholeheartedly committed towards enhancing the welfare and growth of its employees. In its 12 years of existence, the brand has altered the career trajectory of dozens of employees, setting them up for great professional and personal success. It is regarded as one of the most sought-after organizations to work within 2021.
The Qualities Needed to Succeed at Creative Factor
For an employee to succeed at Creative Factor, he needs to:
- Be open-minded and eager to learn.
- Take pride in his work.
- Show high levels of integrity and commitment.
- Be supportive of both clients and team members.
The brand mostly hires young and energetic team members and focuses on channelizing their energy for growth-oriented endeavors. Through such endeavors, it seeks to build a strong foundation for their careers ahead.
The Work Environment at Creative Factor
Inspiring, cooperative, supportive, empathy-driven: these are a few words that best describe the work environment at creative factor.
The brand takes particular care to acknowledge employees’ achievements by offering them numerous rewards and recognitions. It provides them:
- Tokens of appreciation (in cash and kind).
- Ample opportunities for promotion.
- The endowment of leadership roles.
- Access to training and mentors.
The brand’s training modules are completely free for all team members. It also has a vast library on varied subjects, which encourages the employees to explore and learn from. If the employee wants to take up an external course – perhaps something that’s aligned with their passion – then too the brand supports them monetarily.
The Company’s Approach to Team-Building and Career Development
Creative Factor places great emphasis on transformational leadership. It prioritizes the well-being of its employees and their families. It also encourages them to continually evolve by learning and experimenting.
The company keeps organizing weekly team meetings and monthly periodic open houses. It believes in celebrating success together. It allows people to take up responsibilities across various departments. Furthermore, it mentors them, offers them training programs, and spurs them to follow their passion.
Overcoming Failures as a Growth-Oriented Brand
The team at Creative Factor ardently strives for personal growth. For this reason, they believe that failures are an inevitable and essential part of life. They encourage people to try new things and fail. When they do fail, they help them identify the reason and learn and evolve from it. The employees, very cooperatively, discuss these issues with other members of their team. It helps them understand various potentialities and implement measures to avoid mistakes in the future. The brand has detailed processes for project management.
Work-Life Balance at Creative Factor
According to the professionals of Creative Factor, Work-Life balance is a myth. They feel both work and personal fronts are integral aspects of our life. They understand that the well-being of family members is necessary for the good emotional health of employees. Likewise, progress in professional endeavors is important for their career growth. They don’t have a one-size-fits-all policy for the employees. Professional and personal-life-related accommodations are provided as per the unique needs of each employee. On the professional front, more training and workshops are provided for people who need more time. For the personal front, they provide flexible timings and work-from-home options. The company has a 5 Days Work Week Policy. They allow special requests if the members need more time for important activities. This could be spending time with family, pursuing a hobby, learning new skills, etc. Most of the team’s family members have direct access to the management team.
The Company’s Social Outings and Events
The company hosts annual meets at an offsite where all team members are invited. They also have informal get-togethers during weekends. They encourage their members to periodically participate in team sports.
A Dual-Faceted Strategic Approach
Unlike many other companies, Creative Factor adopts a dual-faceted strategy – being process as well as result-oriented. The dynamics of the industry are such that, at times, one doesn’t get results by adhering to strict processes. This, however, does not mean that processes mustn’t be followed. Owing to this rationale, the company believes in striking a balance between process and result-orientation.
A Timeline of the Company’s Significant Events
2009: Creative Factor was incorporated as a proprietorship firm.
2010: Set up a branch in Delhi.
2011: Set up a branch in Chennai.
2012: Became a Private Limited Company.
2014: Started offering Management Consulting.
2015: Started its other venture, Green Factor, which offers a soilless indoor gardening system – Green Factor GROVIA and All-in-One Air Steriliser, Purifier, and Deodorizer – Green Factor LIVAIR.
2016: Started its philanthropy arm – I Choose Humanity.
2020: Expanded and relocated to a larger office.
Future Plans for The Company
In the coming years, Creative Factor seeks to expand its global footprint across UAE and Canada.
The company plans to offer specialized Skill Development Programs & Workshops, as well as mentoring for entrepreneurs.
https://www.creativefactor.in/
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