Baazar Kolkata: A Pre-Eminent Brand That’s Transforming the Way Indians View Fashion
Baazar Kolkata
Clothing is an extension of your personality. The way you dress yourself speaks volumes about who you are or who you want to viewed as. It is also known to have a significant impact on the way you think and feel. For example, Professional/work attire fosters holistic thinking and helps one attain a broader perspective. For this reason, it is essential to dress according to how you want to feel at all times.
A lot many times people shy away from dressing good in the fear that it may burn a hole in their pockets. They worry that to look well put together, they’d have to spend a fortune. In today’s day and age, however, this is simply not true. In our country itself, there are numerous brands that offer an array of trendy fashionwear at affordable prices.
Bazzar Kolkata is one such company that provides a wide range of apparels and accessories to customers across India. It specializes in Men’s wear, Ladies wear, Kids’ wear, Accessories, and even Household items. Be it one pieces or T-shirts and Kurtis, Bazzar Kolkata serves as a one-stop-shop for all things related to fashion.
Baazar Kolkata: A Inspirational Fashion Store
Bazzar Kolkata is a sought-after brand that deals with an array of fashion, home décor and utility products. It showcases the trendiest and most eye-catching designs which perfectly fit the customer’s budget.
The brand’s wide assortment of products includes:
Women’s Clothing
Men’s Clothing
Kid’s Clothing
Fashion Accessories
Home Furnishing
Cosmetics
Being a company that deeply considers the fashion needs of customers, Bazaar frequently offers heavy discounts and sales. It follows a diligently planned marketing calendar which includes umpteen gift offers, discounts, annual sales at various locations, and coupons. The Chaitra Sale and Annual Durga Puja Campaigns conducted by the brand always garners the most customers.
To ensure that the average shopper has a an easy yet fulfilling shopping experience, the brand focuses on two primary aspects:
Inspirational Products: To help the customer find exactly what they need, the brand offers a wide range of products. From fashion apparels to home & entertainment products, you will find all under one roof.
Affordable Quality: The brand lays great importance on the durability of their products and quality of service standards. It also indulges in various customer engagement programs to attain consistent feedbacks and suggestions.
Bazzar Kolkata’s high customer satisfaction rate and unmatched deals have made it Kolkata’s most favored fashion and apparels outlet. It has also established a strong presence in all of Bengal and East India as well.
The Brand’s Inception Story
Bazaar Kolkata was established in 2002 by Mr. Manoj Khemka. He started his journey with a nominal salary and an ambitious dream. His intent was to make stylish yet affordable fashion accessible to the people of Kolkata. During that time, only a few supermarkets and retailers dealt with fashion products. The options were limited and the prices were high. In such a situation, Bazzar Kolkata stepped in as the “fashion saviour” for the common people. It helped individuals buy whatever apparel they wanted to, without worrying about the cost.
By and by, the brand became a trailblazer in value-for-money retail stores in Eastern India. It also survived the great recession of 2008-09, when the economic growth of the country had slowed down considerably. Owing to this resilience, the brand has been awarded the “Most Successful Value Retailer in East India” thrice by the Images Retail Awards. Many other value-retail stores have also started emerging following the brand’s success.
At present, Bazaar Kolkata has 96 stores, with a retail space of nearly 6 lacs sq. ft in states like Tripura, West Bengal, Jharkhand, Uttar Pradesh, Odisha, Assam, and Bihar.
An Emphasis on Customer Satisfaction & Engagement
A company’s true success can only be measured by its customer retention rate. Bazzar Kolkata is a brand that treats its customer as its ambassador. Its main agenda is to fulfil the customer’s requirements and consider their suggestions. Through active interactions on social media platforms like Instagram and Facebook, the company keeps its customers updated and engaged. The brand also conducts online as well as offline contests to increase customer participation.
For Bazaar Kolkata, it is pivotal for the customer to feel great at all times. Whether it is while interacting with their staff or while trying their products, it ensures that a customer has an unparalleled experience. It is their content faces that motivate the brand to innovate and push its boundaries every day.
To ensure that it never misses out on a single feedback/ suggestion, the company also conducts regular surveys at store levels. This helps it stay abreast with the dynamic trends in consumer behavior.
Plans for the Future
As a rapidly growing brand, Bazzar Kolkata has numerous plans in the pipeline. For starters, the brand intends on widening its presence in India so that it can cater to individuals across the country. Secondly, it plans to launch an e-market soon, considering the pandemic and customers’ convenience.
The brand is also planning to expand its operations in the north eastern part of India, and opening as many as 30 more outlets this year.
A Take-Away for Entrepreneurs & Business Owners
Being an indefatigable proponent of the entrepreneurial spirit, Mr. Manoj emphasizes the importance of a clear vision and steadfast zeal. He shares some key determinants of his journey thus far: “Like every business, Bazaar Kolkata has had its share of ups and downs along the way. However, what matters is that our vision was always clear and we always achieved what we set our eyes upon. Most importantly, we have a team that has a ‘never say die’ spirit. We’ve always placed a strong emphasis on growth. “
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