AN AWARD-WINNING SYSTEM INTEGRATOR BRAND THAT’S TRANSFORMING INDIA’S IT SECTOR
In India’s IT Sector, thousands of new brands emerge each day with the hopes of making it big in the market. However, only a few brands have managed to claim their stronghold in the market. These brands have claimed the top position in the market hierarchy owing to their cutting-edge systems, quality service, and relentless commitment to customer satisfaction.
System Needs is one such brand that has completely metamorphosed the IT Scene in southern India. Based out of Mysore, the Award-Winning System Integrator company provides End to End IT Solutions like Desktops, Laptops, Printers, Scanners, Tabs and Accessories, Thermal Scanners, Smart Rack Solutions, etc.
System Needs’ clientele covers a broad array of industries, including Retail, Education, hospitals & Healthcare, E-Commerce, Government, and Manufacturing.
System Needs’ Conception Story; The Vision That Drives the Brand
System Needs was conceived back in 2002 at Mysore, Karnataka. While initially the brand only focused on End User Computing Services and Accessories sales, it, later on, ventured into other branches of IT.
Upon starting out, System Needs had a clear vision as to how the brand should grow year-after-year. Its team always kept the bigger picture in mind, constantly upgrading its services in different niche areas.
As of 2020, the brand has a diverse solution portfolio that not only includes End User systems like Desktops, Laptops, Printers, Scanners, Thermal Scanners, but also holistic solutions like Data Centre Solutions, Surveillance and VMS, Data Storage & Hyper-Converged Infrastructure (HCI), etc. Moreover, its clientele now spans across multiple industries like Government, Retail, Education, Hospitals & healthcare, E-Commerce, IT/ITES and Manufacturing, covering the rest of Karnataka region.
In its 18 years of existence, System Needs has gone from being a small computer & accessories provider to a Multidimensional IT Giant.
Overcoming Challenges as an IT Startup in the 2000s
Mr. Vikas Chopra started the company in early 2000s, which was a very unfavorable time for upcoming IT Startups. The customers during that era were indifferent towards smaller, newer IT companies since only a handful of large brands dominated the market space. People weren’t as tech-savvy as they are today, so there was a general reluctance towards experimenting with new brands.
Adding to the difficulty of the situation, the cultural gravity within Mysore was strong. People in the city preferred the companies that were already established, and were averse towards trying newer brands. Mr. Chopra recollects how he got the door shut on his face numerous times while doing door-to-door marketing for his services.
Despite all the hindrances, Mr. Chopra worked harder and harder each day towards making his brand successful. He did initially acquire a handful of clients; however, it was not enough to sustain the business.
Later on, he started seeking big clients amid Pvt. Institutions, Govt. Sector, Hospitals, E-Commerce, etc., by personally visiting their office. Almost all the customers were hesitant to try his services. Their familiarity with the older brands was keeping them from doing so.
Finally, despite all the doubts of the customers, Mr. Chopra succeeded in changing their mindset. He gave them the best-in-class services at a much cheaper price. He gradually started expanding his client base across different industries and regions within Karnataka and after 18 years of perseverance, System Needs is one of the leading IT Solution Company in Mysore.
How System Needs Keeps Pace with Dynamic Market Trends
The team at System Needs keeps themselves updated with the latest market scenarios. They’re always scanning the market for various customer pain points and seeking innovative ways to address them. Alongside such endeavors, the brand is also focused on studying the changing IT Landscape and its implications for customers. This helps the brand better adapt to market uncertainties and be in tune with fluctuating customer demands.
Currently, the brand’s primary focus lies in promoting Artificial Intelligence, Deep Learning, Machine Learning, Cyber Security, and GIS Solutions. By advancing in these technological frontiers, the brand will not only be able to provide holistic IT solutions through their integration but also open new avenues for technological advancement.
R & D is another facet that is of great importance to the brand. Mr. Chopra Believes that R & D is essential for the growth of any company, so in their integration process, the team chooses OEMS who spend at least 30 % of their profit in R & D.
System Needs’ Noteworthy Achievements and Milestones
Being one of the most acclaimed IT Brands in Karnataka, System Needs has acquired several different achievements and milestones. Some of them have been given below:
Received awards from Seagate as the Best Channel Partner at Switzerland.
Received the title of GEM of Mysore from DQ Weeks.
Ranked among the Top 10 End to End Solution Providers by silicon magazine.
Featured as the Best GEM HP Partner in Up-Country Karnataka.
Mr. Chopra’s Thoughts on Striking A Work-Life Balance
Being a proponent of work-life balance, Mr. Chopra Says that he has always maintained a clear distinction between his professional and family life.
While in the initial days, he had to come across many challenges on the professional front, he managed to effectively overcome them through the implementation of intelligent work systems.
Mr. Vikas Chopra’s Source of Inspiration
Mr. Chopra believes that he wouldn’t be where he is today if it weren’t for the constant motivation provided by his father in his early business days. Despite being in a vastly different profession, he taught him the various nitty-gritty of the market. He also played a crucial role in his character development, encouraging him to grow and evolve as a person. Most importantly, he inspired Mr. Chopra to stand up straight despite falling down multiple times.
Battling Stereotypes as an Entrepreneur
Acknowledging the uniqueness of each entrepreneur, Mr. Chopra feels that each entrepreneur has his/her own characteristic style and attitude. One shouldn’t try to imitate another in the hopes of getting similar results. He says, “To the ones who look up to me, I thank you all first and also say that don’t become like me. You have your own style, own talent, and your own attitude. Make a mark in your own way but remember to always be strong and true to your work. Hold steadfast to your dream, and never back down, even for an instance.”
Some Golden Nuggets for Budding Entrepreneurs
Being an entrepreneur for over 18 years, Mr. Chopra has acquired some timeless wisdom which he’d like to impart to young entrepreneurs. Here’s what he has to has to say:
“Every entrepreneur has a different story about why he or she decided to start a business. Some have known from day one that they wanted to work for themselves and others come up with ideas while working for someone else and decide to take the entrepreneurial leap. Well, this is the most common scenario throughout the world…. While not all entrepreneurs will succeed in their first attempt, surely everyone will get a chance to prove his/her name. Connect with different people in the industry, learn from them, exchange ideas, and always seek constant improvement.”