Alniche Lifesciences: Cognizant Of Fabricating High-Performance Niche Therapies
A Vignette of Dedication and Competence
Established in 2007 by Mr. Girish Arora Managing Director and Founder of the dynamic pharmaceutical company, Alniche Lifesciences, the brand has carved a name in the Indian Pharmaceutical Market. The company has its headquarters in New Delhi, India, and markets specialized, best quality, cost-effective, and value-for-money niche products in India. Starting with profound knowledge of the disease area, backed with the perseverance of the medical fraternity and whole-hearted devotion, Alniche Lifesciences has scaled an immense array of ambitious milestones.
Today, the brand operates with more than 800 employees with 1500+ distribution points both for prescriptions and OTX brands. The company covers 30,000 hospitals and 70,000 doctors associated with them across the country. The sigma rule behind their success on a PAN India basis is because of their continuous re-investments in introducing new therapy areas and field expansions. When it comes to quality, Alniche becomes an indomitable king and so the manufacturers are 100% certified with ISO, WHO-GMP, and cGMP certifications. Every product undergoes a rigorous process of testing leaving no stone unturned in leveling up the bars of quality. Moreover, the brand also has its own Medical and Pharmacovigilance department to coordinate intricately with the manufacturers.
Creating Avant-Garde Formulations for Indian patients
Being a fervent believer in the ‘Make in India’ notion, the company encourages Indian researchers to present their novel technologies. So, Alniche has formed a trustable R&D alliance with the prestigious Delhi Pharmaceutical Sciences and Research University (DPSRU) – Govt. of NCT of Delhi. With this collaboration of industry and academia, the brand unveils the pages of upcoming developments and assures the concoction of innovations meeting the medical requirements of the Indian population. Other than the magnificent contribution in encapsulating “Specialty Focused Organization” the brand is promoting some distinct concepts in India.
Standing Passionate to innovate and Expand
One such factor that completely sets the class for Alniche is their meticulous efforts to bring innovative formulations to their niche products. Their products are capable of encompassing the divergent aspects of therapy ranging from preventive, curative, and maintenance perspectives. The value systems of the company motivate their employees to deliver quality keeping customers as their foremost preference. During the petrifying phase of the COVID-19 pandemic, Alniche came up with its exclusive critical care range which includes COVID-19 supportive and immunity booster therapies.
Noteworthy Achievements of the Company
A colossal player in the Indian pharmaceutical market, Alniche has been felicitated with numerous prestigious awards, both national and international, which showcase its potential that has been polished for more than a decade.
Some of these awards are-
- Best Organization in Nephrology Drugs & Novel Formulations Award – Business Sphere, New Delhi, India
- Fastest Growing Brands & Leaders Award – Asia One, Dubai, UAE
- Excellence in Pharmaceutical Brand Management Award (New Product Launch) by CPhI, Netherlands (India Pharma Awards 2019)
- Healthcare Elite Award – Business APAC, India
- Super 30 Companies Award – Silicon Review, New Jersey, USA
- Noteworthy Biotech & Pharma Company – Business APAC, India
- Company of the Year 2019- Business Connect, India
- 10 Companies with the Most Disruptive Innovation by Business Berg, Dublin, Ohio, USA.
- Pharma CEO of the year and Emerging brand of the year – Time2Leap Awards – MSME edition issued by Ministry of Micro, Small and Medium Enterprises India
- The 10 Outstanding Healthcare giants in India – The CEO Magazine
- The Outperformer, Indian Business Legends – Forbes India
- Prestigious Brands of India 2021 – Herald Global, BARC ASIA
- Excellence in Healthcare – Times Group
- Excellence in Collaboration – ET Health
One of the massive achievements bagged by the company was its introduction of NIZRAL, a global brand of Ketoconazole shampoo solution. Additionally, the brand has also been chosen as their marketing partner by Alliance Pharma, UK.
Taking this on a further note, Alniche has successfully shaken hands with global pharma leaders and organizations to welcome these novel brands in India from various companies. These include the alliances made with companies like JW Life Science (Korea), and Melow Hope (China), Biovite (Australia), Dongkook (Korea) amongst others.
Company’s Philosophy of Navigating with Customer Satisfaction
As discussed above, the company is inspired by values and driven by the vision to bring excellence to the healthcare sector. Having an astute marketing strategy for the targeted audience is their pivotal focus. Their proficiently designed scientific marketing strategy sketches connections with doctors and keeps them ahead of the curve. Organizing various CMEs, Web Hosting, Tele Consultations, and diverse programs related to the latest therapeutic regimes, awareness about decision enhancement tools, and a few others have done the job of connecting with their customers efficaciously. With wavering standards of brand promotion, they have adopted various digital marketing techniques on various digital platforms.
Futuristic Aspirations of the Brand
The brand wishes to establish its name on the list of top 10 pharmaceutical companies in India and elevate the paradigms of the pharma sector. Alniche is meticulously committed to bringing such creative and innovative products to the Indian market which contributes to making patients’ lives healthier.
Down the line, they aim to venture into the export sector with their manufacturing unit Effikasia Lifesciences. In addition to it, the company is aiming to make its debut in the complementary market of medical devices and consumables aligning with the present range of pharma. They are working towards their target of bringing global companies offering therapy differentiation and trailblazing product concepts to India.
Compassionate Gestures for the Society
As a responsible brand that leaps ahead in giving back to society, Alniche invests a portion of its profits in CSR activities with an NGO that undertakes the task of helping adolescent underprivileged girls, educating them about the importance of maintaining hygiene and distributing sanitary pads. They also donate medical services to charities dealing with rural development. To serve customers and patients 24X7 they have launched a helpline as well.