Durian Furniture: India’s One-Stop Interior Solution Since 4 Decades


Durian Furniture

With an extensive experience of over 40 years, Durian has grown from its origins as a plywood manufacturer in 1985 to become India’s most trusted interior solutions. Specializing in home and office furniture, laminates, veneers, solid doors, commercial plywood, and project-based institutional sales, Durian has established itself under the effective leadership of Mr. Sajjan Dokania, a key figure in the company since its inception.

A Legacy of Leadership

Under Mr. Dokania’s guidance, Durian has witnessed remarkable growth and achievements. The company now boasts a network of over 55 furniture stores, 8000 dealers, 9 manufacturing units, and a centralized warehousing and logistics system, allowing them to cater to a vast customer base across the entire country. In addition, Durian has successfully ventured into e-commerce through their website, www.durian.in, and other online marketplaces, capitalizing on the opportunities presented by the digital landscape.

Durian’s Projects division has successfully completed over 8000 projects across India, collaborating with notable entities in the government, private sector, and media. Renowned for their world-class furniture, Durian takes immense pride in offering products that come with an unrivaled 5-year warranty, backed by certifications from esteemed international institutes. Their ultimate aim is to create stylish and comfortable furniture that elevates everyday spaces, enriching the lives of their valuable customers through unforgettable experiences.

A Passion of Creating a One-Stop Solution

Combining a passion for client satisfaction with industry expertise, Durian has evolved from its initial foray into the wholesale and retail trade of plywood in 1981 to become a prominent player in the furniture industry. Over the years, they have gradually established their own factories to manufacture ergonomic sofas, beds, tables, and chairs, becoming a leading provider of premium office desk and shelving systems. Durian caters to both large and small orders, offering a diverse selection of materials and furniture for turnkey projects in both the public and private sectors across India.

Handcrafted Veneer to Designer Laminates, Delivering Surfaces That Create Masterpieces

Drawing upon over four decades of profound knowledge and expertise in crafting spaces, Durian has emerged as a pioneer in veneer to plywood solutions. Durian is proud to be at the forefront by constantly producing unique veneer designs, thus allowing our veneer to be the choice of various designer pieces of furniture in the retail segment. They boast of sourcing 150+ species of wood from around the world. Masterfully handcrafted to perfection, their veneer products showcase a traditional Marquetry art that involves the precise inlaying of wood veneers to create intricate patterns, pictures, or designs. This technique requires exceptional skill and attention to detail. Artisans meticulously select and arrange veneer pieces, blending different wood species, grains, and colours to form captivating motifs and images. The result is a mesmerizing tapestry of wood that transforms furniture, doors, and decorative elements into captivating visual delights.

Durian Laminate is a promising laminate brand that offers an extensive range of high-quality laminate sheets available in the widest range of colours and styles to choose from. Durian Laminates stands out as a pioneer in the Indian furniture market, offering a unique and innovative solution with its anti-fingerprint laminates featuring high abrasion resistance. They have made this path-breaking technology widely available creating new milestones in the unorganized furniture sector in the country.

Furniture For Every Home

Durian’s timeless home furniture is meticulously designed and crafted with a perfect blend of form and functionality, enhancing the modern Indian lifestyle. The brand is celebrated for its lifestyle offerings, boasting a portfolio of over 1000 designs. From functional furniture and sofas to recliners, coffee tables, and more, the brand caters to a diverse range of design preferences. Whether it’s mid-century modern classics or contemporary designs, Durian’s products are meticulously crafted to seamlessly blend with any decor.

Durian firmly believes that purchasing furniture goes beyond mere transactional acquisition; it is an opportunity to create lasting experiences and memories for their esteemed customers. They consistently invest in their people and resources, nurturing new and innovative ideas to continuously improve their offerings. Their catalog comprises of a vast range of factory-made and imported furniture, with over 700 products that are refreshed on a biannual basis. With a constant drive to surpass their previous achievements, Durian’s creativity challenges conventional thinking, leading them to new perspectives and inspiring business innovation.

Creating Inspiring Workspaces

The diverse selection of office furniture offered by this company encompasses a comprehensive range of research-backed ergonomic designs crafted from top-notch materials. Each piece undergoes rigorous testing to ensure durability, functionality, and safety of the user. This commitment to quality not only guarantees long-lasting furniture but also promotes the well-being of individuals in the workplace.

Durian is currently focused on strengthening its presence across India by establishing multiple touchpoints for customers, including brick-and-mortar stores and experience centers. Their ultimate goal is to become the nation’s premier provider of interior solutions. In the coming years, they plan to expand their range of products and services, enhance their online presence, and strive for exceptional brand performance.

Community engagement has always been a core pillar of Durian’s corporate philosophy. Through their CSR initiatives, they celebrate people and spread happiness. They have initiated programs aimed at promoting socio-cultural development, providing furniture to over 1000 underprivileged families to improve their quality of life. Additionally, Durian organizes health and medical camps in Rajasthan, providing essential treatments to those in need and benefiting over 1000 people through monthly healthcare drives. The company also supports the empowerment of youth through awards and sponsorships, enhancing the quality of life for 500 aspiring architectural students and designers annually.

Durian Doors Where Elegance Meets Endurance

From designer laminated doors to masterfully handcrafted veneer doors, their widest range of ready-to-hang door designs helps create an entryway that evokes individual style and personality. Be it a living room, dining, bedroom, or workspace, Durian Doors effortlessly elevates any space. Made from premium materials and tested for strength and durability, the brand crafts doors that are ideal for Indian weather conditions.

Durian Industries stands steadfast in its commitment to delivering comprehensive interior solutions, combining a passion for client satisfaction with industry expertise. Their journey, spanning over four decades, has paved the way for their position as a trusted name in creating beautiful spaces. They invite customers to explore the Durian experience and transform their living and working environments into extraordinary spaces that reflect their unique style and taste.

ABOUT THE FOUNDER: Mr. Sajjan Dokania- The Visionary Behind Durian Furniture

Sajjan Dokania, the Chairman MD of Durian Industries Ltd, has been the driving force behind the company since its inception in 1981. With a business analyst background, he has transformed Durian into a leading interior solutions firm over the past four decades. Mr. Dokania’s understanding of market requirements led to the establishment of nine manufacturing units in India, producing plywood, veneer, laminates, doors, and furniture. He personally oversees every business vertical and selects products and materials from around the world. Under his leadership, Durian has become a trusted name in the industry, known for its commitment to excellence and customer satisfaction.

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