7 Best SEO Tools That SEO Experts Actually Use in 2023


SEO optimization is an essentiality of businesses online. Today, it is the ultimate mantra to increase the online visibility of your brand/store. SEO is one of the most anticipated techniques to drive heavy traffic to your website and rank it high in searches. However, if you’re just starting with SEO then you might consider using these 7 Best SEO Tools That SEO Experts Actually Use in 2023. We have compiled these 7 Efficient SEO Tools to Use in 2023 after detailed research so you don’t have to look any further. These SEO tools will help you to decimate the technicality of organic traffic generation. After this article, you will be able to decide which SEO tools are exactly the best suited for your business or interest. So, make sure to stay tuned till the end so that you don’t miss any of these amazing SEO tools.

Keyword Rank Checker

The backbone of SEO is the use of the absolute correct keywords to elevate the ranking of your content or website. You need to analyze which keyword is competitive and which keywords have not been used that often. A combination of the two will make your content stand out from the others. This free tool will help you to check Google rankings against a particular keyword and URL. This tool shows the traffic on your keywords and even suggests similar keywords to use in your content.  

Google Trends

Our choices are directly influenced by what’s trending, isn’t it? We need to bring optimized content that revolves around what is trending the most online. To learn about these trends most simplistically, this tool from the house of Google is inevitable. Google Trends allows you to search for topics that people are searching for in real-time. These trends can even be quoted as figures in the write-ups to garner immediate authenticity in your content.


The next tool is a powerhouse to implement multiple tasks of digital marketing all in one place. SEMRUSH is a platform where you can do SEO, Content Marketing, analyze competitiveness, and social media marketing. The SEO tools at SEMRUSH are best suitable for growing organic traffic, discovering both national and international keywords, and running SEO audits with utmost ease. The tool has a gigantic active user base of more than 10 million people across the globe.


As the name describes, this tool is used to get insights on raw searches on the internet. Every day there are many queries on Google and other search engines that are never seen before. To know the realistic customer thoughts and direct preferences of the consumer, AnswerThePublic comes into show. These queries are Pandora’s box of content ideas. This tool can give you a list of all the queries revolving around a keyword that can be easily used to create extremely useful content, products, and services.

Google Search Console

Google Console helps you to measure the actual performance of the website amidst the competition, analyze the site’s search traffic, and give honest feedback about the aspects that need improvement. It also helps to see which search queries are bringing users to the website. In simple words, it optimizes a website’s search appearance on Google and increases organic traffic.

Pro Rank Tracker

Ranking of a website is another valuable SEO metric and directly influences a website’s organic performance. This is a specialized rank-tracking tool for SEO Professionals, website owners, and SEO agencies to analyze SEO efforts and produce data-driven reports. It also provides the latest insights and analytics from trusted sources.


To check whether the content designed for your website is plagiarism free and hasn’t been copied from other websites, Copyscape comes to your rescue. Publishing copied domain names and duplicate content can bring down a website’s search engine rankings. Copyspace is an effective and leading tool to ensure the 100% originality of a website. It has various other subscriptions and tools to keep a vigilant check and mitigate all content-stealing activities.






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