Stratacom Technologies
IIMS | A CKA Birla Company and Stratacom Redefined Strategic Excellence.
In India’s industrial and infrastructure sector, marketing is often seen as a support function. But Innovative Infra & Mining Solutions (IIMS), part of the CK Birla Group, has changed that view. Under the marketing leadership of Sidharth, and in partnership with Stratacom Technologies, IIMS has shown how purpose and strategy can drive performance.
When Stratacom began working with IIMS, the focus was on clarity, not campaigns. Together, they defined a brand purpose and position that now guides every action: Right Solution. Right Impact. This purpose brought alignment across teams and helped IIMS stand for integrity, partnership and progress.
The next step was to create a distinct brand identity. Most distributors depend on partner branding, but IIMS built its own visual and verbal language that reflects confidence and reliability. As Tridiv Das, Founder and CEO of Stratacom Technologies, explains, “Brand differentiation in B2B is not about being louder. It is about being clearer. IIMS proved that brand positioning and strategic communication can drive change.”
With a strong foundation, IIMS built a content strategy that served every stakeholder. The goal was to create a win for the end user, the partner brand and the organisation. The marketing team began writing in its own voice, communicating insightfully rather than echoing the global brand’s templates. Every story was grounded in field understanding and customer experience.
The final milestone was a demand generation initiative that became a model for strategic marketing. IIMS generated over 50+ qualified B2B customers within weeks and built genuine market trust. “I personally spoke to more than three dozen end customers to listen and build relationships. That connection changed how we communicate,” says Sidharth.
For Stratacom, this collaboration reinforces that purpose is not a statement but a system. For IIMS, it transformed marketing into a driver of strategic growth and customer trust. Together, they have set a benchmark for purposeful business transformation in the B2B sector.
About Stratacom Technologies:
A purpose-led change management and strategic consulting firm helping organisations align leadership, culture, operations and customer experience.
About IIMS:
Part of the CK Birla Group, IIMS represents leading global equipment brands in India, guided by its purpose, Right Solution. Right Impact.
