Kaushik Nag: Leading the Way in Sustainable and Innovative Flexible Packaging Solutions

Kaushik Nag: Leading the Way in Sustainable and Innovative Flexible Packaging Solutions

Kaushik Nag

Kaushik Nag | Jupiter Laminators Pvt. Ltd.

In today’s world, convenience is king. Flexible packaging is important in delivering that convenience, from ready-to-eat meals to on-the-go snacks. But it’s about more than just ease of use; it’s about preserving freshness, reducing waste, and protecting our planet. Plastic waste is a global issue, and the packaging industry has taken up the challenge. From recyclable films to compostable materials, the future of packaging is sustainable. And companies are creating eco-friendly solutions.

Jupiter Laminators Pvt. Ltd., a top flexible packaging solutions provider from Sonipat, Haryana, has made a name in this industry. With the leadership of Mr. Kaushik Nag, Chief Executive Officer – Flexibles & CPP, the company has grown from a small manufacturer of converting machines in 2003 to one of India’s largest flexible packaging manufacturers. Jupiter Laminators provides a wide range of packaging solutions for the various needs of multiple industries.

Their product portfolio has flexible packaging, printed and non-printed laminates, barrier packaging, eco-friendly options, and customized solutions. Mr. Nag’s vision for the company is about sustainable growth, continuous improvement, and maintaining their position as a trusted partner for businesses seeking cutting-edge packaging solutions.

In the spotlight is founder Mr. Kaushik Nag, Chief Executive Officer—Flexibles & CPP, in an interview featured in our prestigious “The 10 Visionary CEOs Shaping the Future in 2025” edition. Learn from his insights and valuable lessons as an entrepreneur to excel and build a best-in-class company. Discover his tale of success.

Prime Insights: Brief us on the inception story of the company.

Our journey began in 2003 as a small manufacturer of converting machines. Over the past two decades, we’ve grown into one of India’s largest flexible packaging manufacturers, serving over 500 clients across diverse sectors. We’re proud of our growth and the “Packaging Company of the Year” award we got at the India Star Award from the Indian Institute of Packaging in 2024. With over 500 employees, we continue to innovate and provide sustainable packaging solutions.

“At Jupiter Laminators, our commitment to innovation, sustainability, and quality drives us to lead the flexible packaging industry, ensuring a better tomorrow for both businesses and the planet.”

Prime Insights: How have you maintained a balance between your personal life and professional life?

I have always believed that achieving a harmonious balance between personal and professional life is needed for sustained success.

I prioritize and manage my time meticulously, allocating dedicated slots for work and family. Building a trustworthy team and delegating responsibilities have been key, letting me to focus on strategy without getting pulled down in daily operations. I set clear boundaries between work and personal time, reserving evenings for family.

Pursuing hobbies like reading and sports helps me rejuvenate. I also continuously learn and adapt best practices for work-life balance, adding personal development into my routine. These principles have helped me to enjoy a fulfilling personal life while leading Jupiter Laminators’ growth.

Prime Insights: Being a CEO, is your story of struggle any different from others?

27 years in the flexible packaging industry, including experience with leaders like Huhtamaki and Paharpur 3P, have shaped my journey as Jupiter Laminators’ CEO. Catering to different FMCG sectors, from food to healthcare, needs continuous innovation and a focus on sustainability and advanced technology. The dynamic nature of the packaging industry and the need to adapt to market demands have defined my leadership experience, needing strategic vision, operational expertise, and delivering value. These specific challenges within the flexible packaging sector have made my journey distinct.

Prime Insights: What kind of clients do you serve? Any special mentions?

As CEO of Jupiter Laminators, I’m proud that we cater to a huge clientele, focusing on FMCG, pharmaceuticals, food & beverage, and personal care. We partner with top national and international brands who trust us for high-quality, innovative, and sustainable packaging. Our clients are from multinational corporations to new brands looking for modern solutions that improve product safety, shelf life, and branding. Our technology, quality, and sustainability, make us their top choice for businesses valuing premium packaging.

Prime Insights: How do you keep up with the changing market trends?

At Jupiter Laminators, we adapt to market trends. We’ve increased our production capacity for the growing demand for flexible packaging and diversified our product portfolio for various sectors. Sustainability is a priority; we use eco-friendly materials and practices like water-based inks and thermic fluid filters. We invest in regular learning and development for our team and participate in industry events. A client-based approach is required. We provide customized solutions, deliver on time, give quality, and innovate for our clients’ changing needs. This makes sure we stay ahead in the packaging industry.

Prime Insights: Do you believe R&D is required for the growth of the company?

I believe R&D is important for Jupiter Laminators’ growth. In this industry, innovation is key. Our R&D team focuses on sustainable, cost-effective, and value-added packaging. We continuously improve for changing consumer needs.

Prime Insights: Do you feel CEOs today face equal competition, or is there an ‘it’s okay’ attitude to it?

I know today’s packaging industry is highly competitive. Rapid technological advancements and changing consumer needs demand innovation. At Jupiter Laminators, we use cutting-edge technologies and sustainable practices. Complacency is not an option. We must remain vigilant, aiming for excellence to fulfill customer expectations. This commitment is needed to succeed in today’s dynamic market.

Prime Insights: How necessary do you feel it is to keep your employees content? How do you ensure it?

I believe employee satisfaction is important for our success. Our 500 employees are our backbone. We look after their well-being with many initiatives. A rigorous quality control plan, from raw materials to finished goods, helps us excel. We took environmental responsibility, with Jupiter Group having planted nearly 1,000 trees. We’re also working in our community, maintaining a public park. These initiatives create a work environment where employees feel valued, engaged, and motivated to contribute to our success.

Prime Insights: Who do you look up to, and what do you convey further to the ones who look up to you?

I admire those who show perseverance, innovation, and leadership, turning challenges into opportunities. My mentors emphasized integrity, hard work, and creating a legacy that benefits the community. To those who look up to me, I stress staying true to your values, adapting to change, and leading with empathy. True leadership lifts others. Never stop learning, be open to new ideas, and focus on the bigger picture—success includes positive societal impact.

Prime Insights: What are your thoughts on CEOs’ participation in the entrepreneurial world?

I believe CEOs are important in the entrepreneurial world, acting as leaders and influencers, driving innovation, and shaping organizational culture. In today’s business world, CEOs must be agile and adaptable. Entrepreneurship requires balancing risk, strategy, and resilience. CEOs involved in the entrepreneurial world build growth and innovation, bridging established businesses and new ideas. In the packaging industry, where innovation is key, CEOs must be updated with new technologies and consumer needs. My engagement with the entrepreneurial ecosystem benefits not only Jupiter Laminators but the broader economy.

Prime Insights: What message do you want to give to those CEOs who give up on their dreams because of some stereotypes?

Never let societal perceptions define you. Stereotypes often come from limited viewpoints and fail to recognize entrepreneurs’ innovation and perseverance. I’ve seen challenges, and people doubted our potential. But persistence, quality, and customer focus were my driving forces. Trust your vision, even when others don’t. Never let people’s judgments dim your passion.

“Success is not just about growth; it’s about creating a lasting impact. At Jupiter Laminators, we focus on building a sustainable future through cutting-edge packaging solutions and unwavering dedication to excellence.”

Prime Insights: What does the company hold for it in the future (plans)?

My vision for Jupiter Laminators’ future is about sustainable growth, innovation, and industry leadership. We’re expanding our products, exploring new markets, and using advanced technology for efficiency and reduced environmental impact. We do R&D for eco-friendly solutions, improve our supply chain, and improve customer relationships. Employee development will be a priority, for our future growth in the packaging sector.

Prime Insights: What milestones and achievements does the company boast of?

I’m proud of our achievements:

  • Industry Recognition: We’ve earned certifications and awards for high-quality packaging and customer service.
  • Expansion and Growth: We’ve increased our Sonipat facilities to meet the growing demand for customized solutions.
  • Innovative Packaging: We’ve introduced innovative, sustainable packaging designs that have become industry standards.
  • Global Clientele: We’ve gone beyond India, working with international clients in various markets.
  • Technological Advancements: We’ve used advanced technology to improve manufacturing quality and speed.
  • Sustainability Initiatives: We’re aiming for sustainability, reducing waste, and providing eco-friendly options.
  • Client Satisfaction: Our quality and customer satisfaction has gained us a strong reputation and long-lasting client relationships.

Prime Insights: How are you giving back to society (CSR)?

As CEO of Jupiter Laminators, I’m proud of our journey and achievements. We’ve gained industry recognition for our high-quality packaging and customer service. Our expansion in Sonipat helps us fulfill growing demand and improve our capabilities.

We’ve started innovative, sustainable packaging designs that have become industry benchmarks, helping clients reduce their environmental footprint. We’ve also made a global clientele, increasing our customer base and growing in competitive markets.

Usage of modern technology has increased our manufacturing efficiency and quality. Sustainability is a core value, helping us reduce waste and provide eco-friendly options.

Finally, our dedication to client satisfaction has gained us a strong reputation and built long-lasting partnerships. These achievements show our team’s hard work, and we’re excited to continue leading the way.

Prime Insights: Lastly, is there a message you would like to give to Prime Insights readers?

I thank Prime Insights readers for their interest. We’re delivering quality, innovative, and sustainable packaging solutions. We aim to be a trusted partner for businesses, providing trustworthy and eco-friendly options. We’re excited about the future and contributing to the industry’s growth. Let’s build a more sustainable packaging future together.