Elite Elevators & Nibav Lifts
“The real definition of success lies in building a legacy that not only sparks growth in yourself but also empowers others to thrive in every facet of life.”
Personifying these words is a leader who began his entrepreneurial journey with just small team and now leads a global workforce of over 2,200 across 12 countries. As the Founder and CEO of two of the fastest-growing home elevator brands—Elite Elevators and Nibav Lifts—Mr. Vimal Babu stands as a true example of leading the future through innovation.The editorial team at Prime Insights Magazine had the privilege of inviting Mr. Vimal Babu R, Founder & CEO at Elite Elevators & Nibav Lifts, for an interview where we were eager to gain valuable insights from his vast reservoir of business acumen.
Mr. Vimal’s leadership is grounded in values of sustainability and ethical conduct and is dedicated to delivering world-class solutions and projects that embody these principles. We are elated to share the story of both his dynamic brands on the cover story of our latest edition, “Brand of the Year 2024.”
Question 1: To begin with, please walk us through how your entrepreneurial journey started and what the inspiration behind the same was.
My journey as an entrepreneur has always been deeply influenced by my family’s entrepreneurial legacy. I have grown up learning immensely from their astute business acumen, inspiring me to start a business venture that would serve people with customer-centric solutions. With their support and the invaluable lessons, I learned, Nibav and Elite Lifts were born, and today they are known for quality and design excellence in the home lift industry.
Talking about my two brands, Nibav and Elite, Nibav Lifts focuses on the concept of an air-driven elevator, whereas Elite Elevators focuses on lifts like stair lifts, hydraulic technology, and traction-gearless belt drives. Our market share in India’s home elevator industry is around 35% and we have footprints in 15 countries across the globe.The main purpose of a home elevator is to provide convenience to the residents, and convenience comes with safety. No resident will like to live in fear that their home elevator can collapse at any time. To address this issue, we bring the best in the industry safety-wise as well as comfort-wise. All our elevators meet Australian and European standards of safety and comprise CE certifications. This states that the lifts meet the highest safety norms.
Question 2: For each of your brands, who is your target audience? How have you established a mark of excellence for both brands?
Yes, for both our brands, Nibav and Elite, we have a unified way of classifying our customers. We cater to:
- Individual Homeowners: People looking to add convenience, accessibility, and luxury to their homes.
- Builders and Developers: Companies and developers who include home elevators in their projects to increase property value and appeal.
- Architectural Firms: architects and designers who recommend home elevators in their designs.
- Anyone with a multi-story home: Our products are for all homeowners.
Question 3: How has technology influenced your lift designs and manufacturing processes?
Technology has played a significant role in shaping both our lift designs and manufacturing processes. Our dedicated R&D team leverages advanced design software, simulation, and rigorous testing to ensure every product meets high standards. Moreover, in all our robust manufacturing facilities situated in India, automation streamlines production, allowing us to maintain precision and quality. Our lifts feature a modular design, allowing for relocation without the need for extensive civil work, such as pits or machine rooms. We integrate IoT and AI technologies to enhance user experience and performance.
In terms of energy efficiency, we implement several key technologies. Our lifts use smart controls to optimize energy use, adjusting power consumption based on usage patterns. LED lighting is installed for its low energy consumption and long lifespan. We use efficient motors that reduce energy consumption without compromising performance, and our lifts enter a standby mode when not in use, further conserving energy. These innovations help us provide sustainable, cost-effective lift systems.
Question 4: How do Nibav and Elite align with sustainability standards, and to what extent do they uphold the principles of conducting business with a sustainability-driven agenda?
As mentioned earlier, Nibav and Elite employ energy-efficient technologies such as regenerative braking, smart controls, LED lighting, and efficient motors to reduce energy consumption. We are also mindful of using environmentally friendly materials in the construction of our lifts. From a manufacturing and packaging perspective, all our processes are designed to minimize waste and maximize resource efficiency.
Question 5: What trends do you see shaping the lift industry in the coming years?
Change is inevitable, and we fully embrace it. We recognize the crucial role technology plays in advancing the elevator industry, and at Nibav and Elite, we are leading the way in incorporating the latest innovations. Here are some of the ways we have elevated the standards of our offerings:
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- Smart Lifts: The integration of IoT technology has made our lifts more intelligent and connected. Features like predictive maintenance, remote monitoring, and voice control have significantly enhanced their functionality.
- Energy-Efficient Lifts: With growing environmental concerns, the demand for more energy-efficient and sustainable lifts is increasing. Technologies such as regenerative braking and advanced control systems will play a vital role in shaping the future.
- Accessibility: The need for lifts that serve both people with disabilities and the general population is rapidly growing. Features like wider doorways, Braille signage and audible alarms are becoming standard, and we are actively working to integrate these seamlessly into our elevators.
- Customization: As demand rises, more homeowners and businesses will seek lifts tailored to their specific needs and preferences.
- Design Integration:Future lifts will be designed to blend effortlessly with home interiors and commercial spaces, making them both functional and aesthetically pleasing.
Question 6: Are there any upcoming innovations or projects that you’re particularly excited about?
Yes, we are excited to articulate the news that both our brands are working on bringing more efficient models. The previous model S3 of Nibav Lift was upgraded to S4 within a year to get additional features like an AI-enabled touch screen, leather interiors, LIDAR, wireless cabin, better suspension, better brakes, etc. Similarly, the new X300 model of Elite too has some features like a customizable touch screen, DRL lights, compact design, etc.
Question 7: That’s truly commendable, Mr. Vimal. Could you please elaborate further on the S4 series that you mentioned earlier?
Yes, absolutely. Nibav Lifts recently launched its highly anticipated Series 4 and Series 4 Max home lifts, aiming to revolutionize home mobility. The launch event took place in Chennai and highlighted how the S4 series resonates with Nibav’s dedication to safety, elegance, and technological innovation.
A key feature of the Series 4 is the Rapid Rescue Latch (RRL), designed to allow quick and safe evacuation by rescue teams during emergencies. The RRL enables the easy removal of polycarbonate glass, ensuring fast passenger extraction and emphasizing Nibav’s commitment to safety.
The Series 4 also introduces the Midnight Edition, a special version with a dark, sophisticated color scheme. This edition of the home elevator offers an elegant and mysterious look, perfect for those who appreciate refined aesthetics. Despite its stylish appearance, it maintains the same space efficiency and innovative design Nibav is known for.
Durability is another highlight of the Series 4, featuring the Carbon Seal 2.0 and Motor with a lifetime warranty. This motor protects the lift’s internal parts from dust, debris, and moisture, ensuring long-term performance and reliability. The lifetime warranty underscores Nibav’s confidence in the product’s quality.
I am happy to share that the launch event received a great response in terms of attendance from industry experts, potential customers, and media representatives, providing an opportunity to experience the new home lifts firsthand. The Series 4 lifts are customizable in many ways, including doors, flooring, light fixtures, and wall finishes.
Question 8: Could you elaborate on the new X300 elevators released by Elite Elevators?
The X300 is our latest innovation in home elevators. It’s designed to offer a luxurious and convenient experience at an affordable price. With features like multi-mode performance, customizable options, and a sleek design, the X300 sets a new standard for home lifts.
One of the standout features of the X300 is its customizable design. You can choose from a variety of options to personalize the interior and exterior of your lift, making it a seamless fit for your home’s aesthetic. Additionally, the X300 Plus offers even more customization options, including custom floor names, personalized screensavers, and app control.
The X300 is also equipped with advanced technology, such as a gearless belt drive for smooth operation, magnetic-driven rails for durability, and a CANbus connectivity system for easy integration with your home automation system. With its focus on comfort, customization, and technology, the X300 is the perfect choice for homeowners who want to elevate their lifestyle.
Question 9: As the CEO, what challenges have you faced in establishing your brand as a prominent player in the home elevator industry, and how have you overcome them?
It wasn’t an easy journey. Building a brand based on credibility, potential, and integrity in a highly competitive market requires much more effort than conventional marketing strategies. From the start, we have always focused on customer satisfaction. To ease customer concerns about home lifts, our team has built proactive, one-on-one communication with them. Also, we design our services from the customer’s perspective. In the elevator industry, there is always room for continuous innovation, so investing in R&D is crucial, and we have heavily invested to stay ahead.
As the CEO, my primary vision for the future is to position both our brands as the world’s largest home elevator providers, offering a diverse range of versatile products for every customer segment. By valuing collaboration, growing as a team. investing in upskilling our workforce, and fostering inspiration, we are motivated to achieve this vision in the coming years.
Contect Details:
Website Elite: www.eliteelevators.com
Contact phone for Elite: +91-7418506444
Website Nibav: www.nibavlifts.in
Contact phone for Nibav: +91-7418506444
