Attestr: Transforming Digital Onboarding and Verification with Innovation, Integrity and Vision

Attestr: Transforming Digital Onboarding and Verification with Innovation, Integrity and Vision

Attestr

Attestr

Remember the days of endless paperwork and waiting weeks for background checks? Today, digital onboarding and verification can happen in minutes, even seconds.
This rapid shift shows the huge transformation seen in how businesses connect with their customers and employees. The digital onboarding and verification world is changing, with the increasing need for a secure, efficient, and smooth customer experience.
In a market filled with solutions, innovation, and adaptability are important for businesses that want to stand out and meet the ever-changing demands of this industry. Attestr has revolutionized how businesses approach digital onboarding and verification.
Attestr, led by CEO & Founder Saurabh Tiwari, is at the forefront of this transformation. Saurabh wanted a platform that could simplify complex processes and help businesses of all sizes. With the limitations of early blockchain technology for scaling verification solutions, he made Attestr solve the pain points of the background verification (BGV) industry. This led to the robust digital onboarding platform, partnering with industry giants like DigiLocker, banks, and PSUs.
Attestr has AI-powered solutions that transform digital onboarding. Their platform provides E-KYC, BGV, risk assessment, workflow automation, and simplifying operations for over 250 companies, like Airtel, Croma, and Zomato. With over 80 APIs, Attestr gives access to critical data sources like Aadhaar, PAN, and MCA, helping businesses get compliance, reduce verification times, and improve efficiency.
In the spotlight for this edition of Prime Insights’ “The 10 Most Reliable Digital Identity Verification Solutions in 2025” is founder Saurabh Tiwari. In an exclusive interview, he shares his insights, valuable lessons, and the story of Attestr’s remarkable journey.

Prime Insights: Brief us on the inception story of the company.

Attestr’s story began in the early days of blockchain, we were focusing on a SaaS marketplace for verification companies. We quickly realized the technology was still growing and difficult to scale. During one discussion, we thought: why not solve the problems of the background verification (BGV) industry? This transformed Attestr into a digital onboarding platform.
We partnered with industry leaders like DigiLocker, banks, and PSUs to streamline onboarding and improve security. We are into sectors like finance, e-commerce, automotive, and education. We then introduced products like customer segmentation, litigation search, and workflow automation.
Attestr’s journey is a witness to our adaptability, innovation, and relentless pursuit of excellence, transforming our initial vision into a platform powering digital onboarding globally.

Prime Insights: How have you maintained a balance between your personal life and professional life?

Family is my strongest motivator in maintaining a balance between personal and professional life, especially when you have young children and aging parents who need your time and attention.
At times work demands take over with long working hours and no weekends. Yet, it’s the little moments—like when my kids do mischief or when I care for my elderly parents—that pull me back into the physical world and show me the importance of family. These moments help me enjoy and find balance.
Every moment spent with family is irreplaceable, and making time for them is important in maintaining harmony between the two worlds.

Prime Insights: Being a Leader, is your story of struggle any different from others?

Every journey has its struggles. Initially, my focus was on using the latest technologies. However, after a year of struggling, I realized technology should solve real industry problems, not be the end goal. This led me to build a SaaS platform to solve critical needs across various sectors.
As digital onboarding becomes important, businesses see the value of our solutions. The rising demand, with faster ROI and strong support, has become the key to our success. My early struggles taught me to focus on solving real-world problems.

Prime Insights: What kind of clients do you serve?

At Attestr, we serve over 1,000 clients in sectors like fintech, banking, insurance, e-commerce, retail, automotive, manufacturing, EdTech, and PSUs. Our solutions are made to simplify processes, improve efficiency, and help businesses fulfill their goals. This shows our commitment to innovation, reliability, and a customer-centric approach, making us a trusted partner in their digital transformation journeys.

Prime Insights: How do you keep up with the changing market trends?

Change is constant, and so are customer needs. This evolution needs innovation, and pushes businesses to meet and exceed expectations, making sure the “wow” factor is always present for their customers. At Attestr, we use this by putting customers first. My team and I constantly aim to see things from their eyes, understanding their challenges and goals. This makes sure our solutions stay relevant and user-friendly.

Prime Insights: Do you believe R&D is crucial for the company?

R&D is crucial for innovation and growth.  We do research and market surveys to understand business needs. Starting with a few APIs, continuous R&D has expanded our portfolio to over 80, with more to come. We listen to client requirements and evolve. This drive to innovate and improve is in our culture; we aim to be better every day so that our solutions continue to add value and help businesses succeed.

Prime Insights: How necessary do you feel it is to keep your employees content, and how do you ensure it?

At Attestr, we believe treating employees and customers with equal respect is key to success. When employees feel valued and empowered, they innovate and provide superior work, leading to satisfied clients. We have a supportive environment, recognizing contributions, and having mutual respect.

Prime Insights: Who do you look up to, and what do you convey further to the ones who look up to you?

I deeply admire my parents and teachers for shaping me into the person I am today. They showed me the importance of morals, values, and the essence of being a good human being. In today’s world of instant gratification, patience and hard work seem undervalued. We expect results fast, leading to stress and burnout. For those who look up to me, remember: there’s no shortcut to hard work. Dedication and perseverance are key to achieving anything worthwhile. But beyond professional success, what truly matters is being a beautiful person from within—someone who shows kindness, integrity, and compassion.

Prime Insights: What are your thoughts on Leader participation in the entrepreneurial world?

A true leader is integral to the success of any entrepreneurial venture. A good leader not only guides the company but also leads by example, inspiring others through their actions and vision. They serve as the backbone of the organization, providing the motivation and direction that drive the company forward. Without strong leadership, the momentum within a company can be lost, and the team’s enthusiasm may wane.In the entrepreneurial world, a leader is more than just a decision-maker; they are the driving force, igniting passion, fostering innovation, and maintaining a steady focus on achieving the company’s goals. A successful entrepreneur knows that the strength of their leadership directly influences the success of their business and the growth of their team.

Prime Insights: What message do you want to give to those Leader who give up on their dreams because of some stereotypes?

Before giving up on your dreams, keep the door open for even the smallest opportunity to take root. Sometimes, it’s a tiny spark of an idea that can evolve into a groundbreaking product or solution.
In this world, there will always be voices trying to influence you with outdated beliefs—ideas rooted in tradition or fear, often lacking any real proof or relevance. Instead of blindly adhering to these stereotypes, take a moment to reflect on what truly drives you and aligns with your aspirations.
If your desire is strong and your vision is clear, the path will naturally begin to unfold. Challenges will become stepping stones, and possibilities will emerge where none seemed to exist before. The key is to trust the process, embrace your journey, and give your absolute best.
Remember, great achievements are born from perseverance, not conformity. Believe in yourself, and let your courage and determination carve a path to success.

Prime Insights: What does the company hold for it in the future (Plans)? 

Attestr plans to continually broaden its portfolio of API integrations, targeting over 150+ APIs to cater to a wider range of industries and use cases. This includes deeper collaborations with government agencies, financial institutions, and private enterprises to enhance data accessibility and verification processes.

Advanced Data Analytics Solutions:

We aim to integrate advanced analytics and AI-driven insights into our services, enabling businesses to derive actionable intelligence from the data they access through our APIs.

Global Expansion:

With our strong foundation in India, Attestr is focused on expanding its footprint into international markets. By tailoring solutions to meet global compliance standards, we aspire to become a trusted partner for organizations worldwide.

Enhanced Security and Compliance:

Security remains a cornerstone of our operations. Attestr plans to introduce cutting-edge security measures and certifications to ensure data integrity, confidentiality, and compliance with evolving regulations such as GDPR and other global standards.

Developing a Unified Digital Ecosystem:

We envision creating a unified digital platform that integrates API services, workflow automation, and user-friendly dashboards to provide businesses with a seamless experience for data access, verification, and compliance management.

Focus on ESG Initiatives:

Sustainability and ethical practices are key to our future. We plan to align our strategies with Environmental, Social, and Governance (ESG) principles, driving value not just for our clients but also for society and the environment.

Strengthening Industry Leadership:

By hosting thought leadership initiatives such as conferences, webinars, and whitepapers, Attestr aims to be at the forefront of innovation in API integration and digital verification.

Building a Scalable Workforce:

Our plans include investing in talent acquisition, skill development, and fostering a culture of innovation to empower our team and meet future challenges effectively.

Customer-Centric Innovation:

Attestr is dedicated to continuously listening to customer feedback and innovating to provide even more intuitive, scalable, and impactful solutions.
These plans represent Attestr’s commitment to driving digital transformation, enhancing client value, and contributing to a more connected and secure future.

Prime Insights: What milestones and achievements do the company boast of?

Attestr has successfully partnered with key organizations such as DigiLocker, Sahamati, and various Public Sector Undertakings (PSUs). These collaborations have strengthened our ability to deliver trusted and efficient API integration services.

Diverse API Integration Services:

We have expanded our portfolio to include over 80 APIs, enabling seamless access to critical data such as Parivahan, Aadhaar, PAN, bank account verification, MSME, FSSAI, MCA, court checks, and more. This comprehensive suite of APIs ensures that our clients can streamline their operations effortlessly.

Client-Centric Solutions:

Attestr has built a reputation for tailoring solutions to meet client needs. Our integrations help organizations across industries achieve compliance, reduce verification times, and improve operational efficiency.

Innovation in Digital Transformation:

Our commitment to innovation has made us a leader in providing cutting-edge digital verification solutions, enabling businesses to embrace digital transformation securely and efficiently.

Industry Recognition:

Our contributions to streamlining digital verifications and compliance have earned us the trust of leading enterprises and government bodies.

Recognitions:

  1. India’s company of the year -FY 2024-Berkshire Media
  2. Harbinger Finalist – RBI – FY 2023
  3. Regtech finalist -FY 2022
  4. Best start up india – India 500 awards -FY 2021

Certifications :

ISO 27001 & 9001

Team and Leadership Excellence:

Under strong leadership and a dedicated team, Attestr continues to push the boundaries of technology and customer success.
These milestones reflect Attestr’s unwavering dedication to excellence, innovation, and client satisfaction. We are proud of our journey and excited about the future as we continue to shape the digital landscape.

Prime Insights: How are you giving back to society (CSR)? 

At Attestr, we believe in creating meaningful impact not only for our clients but also for society at large. Our CSR initiatives reflect our commitment to fostering inclusivity, innovation, and social welfare.

From a Business Perspective: Empowering Startups and Small Businesses

We are deeply committed to supporting entrepreneurs and startups, recognizing them as the backbone of innovation and economic growth. Our approach ensures that every startup, regardless of its size or stage, has the opportunity to leverage our solutions to grow and succeed:
Inclusive Support Services: Whether it’s a large-scale enterprise or a fledgling startup with no website, we provide equal and unwavering support. Every company that approaches us receives the same level of dedication and assistance, including personalized demos to help them understand how our products can be utilized to enhance their business operations.
Encouraging Growth Through Flexible Pricing: We offer a pay-as-you-go model to enable startups and small businesses to use our services without facing financial strain. This flexible pricing structure helps companies focus on generating revenue and scaling their operations while relying on our solutions to drive their success.
By removing barriers and fostering inclusivity, we aim to become a catalyst for the growth of businesses at every stage, empowering them to realize their potential and contribute to the larger ecosystem.

From a Social Perspective: Giving Back to Society

Our commitment to social welfare extends beyond business, as we actively work to uplift underprivileged communities and support causes that make a difference:
Empowering Education: We have equipped children from government schools with essential items to support their education and personal development. This initiative underscores our belief in the transformative power of education to build a better future.
Future Expansion into Environmental and
Elderly Support: Attestr plans to extend its CSR efforts to include initiatives that contribute to environmental sustainability and the well-being of the elderly. From planting trees to supporting senior citizens in need, we are dedicated to creating a positive and lasting impact on society.

Our Vision for CSR

At Attestr, we envision a world where businesses grow with integrity, and communities thrive through collective efforts. Our CSR initiatives reflect our core values of inclusivity, support, and responsibili

Prime Insights: Lastly, is there a message you would like to give to Prime Insights readers? 

We are open for connections who wants to become a budding enterpreneur, go to the market and capture your own customers by whilelabling our platform. We help you convert your dreams into achieveents with a single thought in mind which is to trust yourself .
Message to Prime Insights Readers
At Attestr, we believe in the power of dreams and the determination it takes to turn those dreams into reality. For all aspiring entrepreneurs and visionaries out there, we want you to know that we are here to support your journey.
We offer you the opportunity to white-label our platform, enabling you to create your own unique brand, capture your target market, and build a loyal customer base. Whether you’re taking your first steps as an entrepreneur or scaling your business to new heights, our solutions are designed to empower you every step of the way.
Our mission is simple: to help you transform your ideas into tangible achievements. With our expertise, tools, and unwavering support, we aim to be the wind beneath your wings as you embark on your entrepreneurial journey.
But above all, we want to leave you with this thought: Trust yourself. Every great success story begins with a single belief—the belief that you can achieve what you set out to do. At Attestr, we’re here to provide the resources and support, but the true magic lies in your determination, passion, and trust in your own potential.
Let’s connect, collaborate, and create a future where your dreams become milestones of success.