WAMEXS (Webmark and Marketing Experts Private Limited)
“At WAMEXS, we understand that digital marketing is not just about services but about delivering measurable results. We focus on creating value by combining innovative strategies with a customer-centric approach, ensuring that every client achieves their business goals efficiently.”
In today’s digital age, a business without a strong online presence is like a store without a storefront. From catchy social media campaigns to seamless website experiences, digital marketing, and web services shape how we interact with brands every day. The global digital marketing market is a multi-billion dollar industry, with businesses investing heavily in online strategies to reach their target customers. The internet never sleeps, and neither does the digital marketing and web services industry. India has emerged as a significant player in this global market, with numerous companies striving to make their mark.
Amidst this competitive landscape stands Webmark and Marketing Experts Private Limited (WAMEXS), a company founded on 3rd January 2021 by Rahul Sharma, who serves as Founder and Director of sales. From humble beginnings to building a multinational company, Rahul Sharma’s story is one of entrepreneurial drive and determination. It is a digital marketing agency that has rapidly established a strong presence in India’s competitive market. WAMEXS, also the brand name of a previous venture, represents not just a company but a testament to Rahul’s vision and ability to navigate the challenges of the startup world.
He is supported by Shradha Sharma, his wife and Director of HR, and Deepak Garg, Director and Partner. Rahul’s personal story, marked by early loss and financial setbacks, has shaped his core values and business philosophy. His journey is one of perseverance, strategic vision, and a deep commitment to client satisfaction.
WAMEXS provides a comprehensive suite of digital marketing services, functioning as a one-stop shop for website design and development, mobile applications, Software as a Service (SaaS) solutions, search engine optimization (SEO), social media marketing (SMM), Google Ads (PPC), and content writing. The company operates across three entities in India, the US (established in February 2021), and the UK (established in October 2024). This international structure allows WAMEXS to cater to a global clientele, processing payments through local accounts to build client confidence. The company is also developing its own suite of SaaS tools, including CRM, LMS, PMT, and HRMS systems, aiming to transition into a full SaaS-based company by 2025.
In this edition of our prestigious “Company of the Year 2025” edition, we spotlight Rahul Sharma, Founder and Director of Sales of WAMEXS. From overcoming challenges to achieving remarkable growth, his story is a must-read for anyone looking to make their mark in the business world. Read on to be inspired.
Prime Insights: Tell us about the company.
Our company is Webmark and Marketing Experts Private Limited. We also use the brand name WAMEXS, which is trademarked in India. Since Webmark and Marketing Experts Private Limited is quite a mouthful, we opted for the shorter, more memorable brand name, WAMEXS.
Prime Insights: Brief our audience about the inception story of your company.
Our brand, WAMEXS, was registered in August 2020 with three partners, including myself. After a year, due to personal circumstances (the birth of my son) and a difficult situation with a partner involving financial discrepancies, I had to restructure and form a new company (Webmark and Marketing Experts Private Limited), while keeping the same brand name. After six more months of attempting to work with the remaining silent partner, I decided to part ways in March 2022. Following this, I briefly collaborated with other entrepreneurs in a similar field, seeking support in the early stages of my startup.
However, this partnership didn’t align with my vision, and as I jokingly reflected, “Meri shaktiyo ka galat istemaal ho rha hai” (My powers are being misused), a line from the movie Krish, describing how I felt about the situation. By September 15, 2022, with my son turning one, I decided to run the business independently, taking full responsibility for both successes and setbacks.
While the Indian company which started in August 2020 was being restructured (requiring a name change from the initial “Wamex Solutions Private Limited” due to partner removal complexities), I had already registered Web and Marketing Experts LLC in the US in February 2021.
We operate with these three companies (India, US, and UK). Our sales teams in the US and UK operate under those respective company names, selling services like website development, mobile apps, SaaS, and SEO. Payments are processed through the corresponding country’s accounts. This structure was implemented to build client confidence, as they are more comfortable transacting with a company based in their own country.
A significant milestone for WAMEXS came in September 2023 with the onboarding of our first investor, Deepak Garg. A chartered accountant with a deep understanding of finance, taxes, and accounting (managing income tax filings for over 1,000 clients), Deepak recognized the company’s potential. His belief in my vision and his observation of our consistent growth led him to invest and acquire a 10% stake in all three WAMEXS entities. This partnership has been invaluable, and we are now working towards securing further investment to propel our company’s exponential growth.
Prime Insights: Could you share a bit about your background and what led you to where you are today?
I come from a very humble, middle-class family. We were a family of four until we tragically lost my father in a road accident in 1994. I was only nine, and my younger brother was just a year and a half. My mother single-handedly raised us, working as a preparatory school teacher. By the time I was 14 or 15, I knew I needed to contribute. I was good at drawing and science projects, and I started earning small amounts by helping neighbors with their homework.
Academically, I was an average student. Losing my father could have led me down a different path, but I joined the Air Force school, receiving a monthly scholarship for the last four years, which helped immensely with tuition and shaped who I am today. After my 12th exam in 2003, I started working to support my family. My first job as a factory supervisor (handling 2500 laborers at 18) lasted only three days—it was a daunting experience! I then found a job in credit card sales. My first paycheck was a mere `900 due to unmet targets. Thankfully, a senior colleague mentored me, and that very month, I went from aiming for 30 applications to submitting 600! From then on, I focused on sales in every role, including my current business. My former colleagues and bosses are proud of my journey. I have a strong belief in my ability to sell any product or service.
Throughout my career, I’ve traveled internationally and faced setbacks, including being backstabbed by relatives and losing money. I pursued my MBA through distance learning to further my education. My younger brother also holds an MBA and is leading his family and life successfully.
Prime Insights: What inspired you to start your company? What initially sparked your passion to create this company?
My inspiration for starting this company is deeply tied to my wife, Shradha Sharma, who has been a constant support since 2006, when we first met at my first call center job. In 2019, we traveled to the US with the idea of settling there. I quickly found work in the hospitality sector, but we returned to India in February 2020. Then COVID hit, and I found myself at a standstill, unable to find comparable employment to my previous managerial role.
During this difficult time, we were also facing personal challenges, including multiple miscarriages. Through a fortunate connection, I was introduced to a startup in the digital marketing space. They were struggling with sales, and I joined as their sales head. In just six months, I generated $120,000 in sales, compared to the $35,000 the previous year. This experience revealed the immense potential of this industry.
Knowing we were planning for our son and facing increasing expenses, I decided to take the leap and start my own business. This led to the creation of WAMEXS. I knew the potential was huge if I could put the right people in the right place and focus on sales. Initially, I handled every aspect of the business myself—from sales and client communication to vendor management and project delivery. This hands-on experience has been invaluable. Now, with a team of 15-16 people (and 10 interns joining soon), we’re moving towards a more structured approach, with about 90-95% of our work done in-house. We’re also pursuing further investment to expand our team and operations.
Prime Insights: What were the initial challenges faced by your business?
My initial challenges were the classic startup hurdles: limited manpower and even more limited funds. This meant I had to wear every hat in the company. I vividly remember those early days, starting my workday around 9 AM and often working straight through until 5 or 6 AM the following morning. This wasn’t a one-off occurrence; it was my routine for months. Because my primary customer base was in the US, I had to work nights to accommodate the different time zones. During the day, I would then manage my Indian clients. After a few hours of sleep, I’d be back on the phone at 9 AM, coordinating with vendors, outsourcing work, and handling administrative tasks like company registration, vendor payments, and client feedback. It felt like a constant juggling act.
Everything was outsourced in the beginning, so I was responsible for the entire process: closing sales, finding vendors, assigning tasks, following up with clients, and finally, handing over completed projects. I was essentially a one-person show. While I still find myself handling multiple roles at times, I now have a team to delegate to and mentor, providing much-needed support and leverage.
Perhaps the biggest initial challenge, however, was the constant uncertainty. As a first-time entrepreneur, I had no benchmark, no one to tell me if I was on the right track definitively. This lack of guidance made even minor setbacks feel monumental. I clearly remember the first chargeback I received—a loss of $6,000. It wasn’t due to any error on my part, but rather because I simply didn’t have the time to gather and submit the necessary documentation within the required timeframe. The loss, equivalent to roughly 4-5 lakh rupees at the time, was a tough pill to swallow. I had to let it go, a painful but valuable lesson in the realities of running a business.
Prime Insights: To begin, how is your brand-defining “trust” in the market? What stands behind its uniqueness?
I believe our brand is building trust. While we’re not a huge brand yet, we’re known within our circles and among our customers. I’m realistic; no business has a 100% satisfaction rate. We aim for and maintain a rate above 95%. Initially, my priority was US clients due to the higher value they place on quality work. In India, people often seek the lowest prices, which can compromise quality. My USP is me—Rahul Sharma. My individual skills and 22+ years of experience are what I bring to the table. My background, including overcoming significant personal and financial setbacks (losing family property worth crores), has shaped my resilience and drive. This personal experience is a key differentiator for my business.
Prime Insights: What are the offerings (services/solutions)?
WAMEXS, our brand name under (Webmark and Marketing Experts Private Limited), offers a comprehensive suite of digital services. We’re a one-stop shop for website design and development, mobile application development, software as a service (SaaS) solutions, search engine optimization (SEO), social media marketing (SMM), Google Ads, pay-per-click (PPC) advertising, and content writing. We’ve also recently begun developing our own SaaS tools, including CRM, LMS, a product management tool (PMT), and an HRMS tool, aiming to fully transition into a SaaS-based company by the end of 2025. While our US entity is the oldest, established in February 2021, the WAMEXS brand is about four years old.
Prime Insights: How did you make your mark in the industry or the heart of a customer? What are the core values that are leading your brand?
I believe we’ve made our mark by prioritizing client service and unwavering dedication. While our website lists specific working hours, I’m personally available to clients 24/7, regardless of whether they know I’m in the US or India. I ensure their work is handled promptly. Because we’re primarily a service-based company (transitioning towards SaaS products), client relationships are crucial.
A core value of our brand is how we handle client interactions. I emphasize to my team that internal feedback is just that—feedback. However, any communication from a client, regardless of tone, is treated as a complaint and addressed immediately. I act as a buffer between my team and clients, protecting my team from any unfair treatment.
Prime Insights: Who are your primary customers, and what is their value to you?
Our primary customers need website development, SEO, marketing, and mobile app services. We also acquire clients through email marketing and lead generation. I value customer trust above all else.
I prioritize maintaining that trust, especially given the distance often involved in our client relationships. Early on, I learned a valuable lesson about the importance of clear agreements. In one instance, I refunded a client despite extensive work and out-of-pocket expenses due to numerous project changes on their end. I took it as a loss to maintain the relationship. Now, we use detailed scope of work documents to ensure clear expectations for both us and our clients. This helps us act professionally and avoid similar situations. A customer is everything to me, and I value their trust above all else. This ensures professional conduct and protects both parties.
Prime Insights: How well are the clients connected with your brand?
Our clients are very familiar with our brand and with me personally. They recognize our brand name, WAMEXS, and often associate it directly with me. We maintain regular communication through emails and personalized greetings on special occasions and festivals. Even when our sales team contacts them, they immediately recognize us. We are now expanding our sales team to further strengthen these client connections. While we have received both positive and negative feedback over the past four years, the overall connection with our clients remains strong.
Prime Insights: What are the most effective marketing initiatives or programs you have used to promote your initiatives/offerings/services?
For the first three years, we couldn’t afford dedicated marketing. We primarily relied on reinvesting client funds. However, over the past year, we’ve focused on organic growth through social media optimization and search engine optimization. This interview with Prime Insights Magazine is another initiative we hope will generate leads and direct client inquiries.
Prime Insights: Any new categories or changes this year? What is the plan connected with the brand?
Our primary focus for the next few years is launching our four SaaS tools (CRM, LMS, PMT, and HRMS) by the end of 2025. We’ve also recently launched and will be actively promoting from January onward, a new venture in the webinar industry. This business caters to continuing education requirements in the US, where professionals in fields like HR and finance need annual training and certifications. My investor, Deepak Garg, and I have prior experience in this area, having generated millions in revenue for a previous company. While this webinar business is currently separate from WAMEXS, if WAMEXS continues its projected growth, this new venture will eventually fall under the WAMEXS Group umbrella.
Prime Insights: How has your journey as an entrepreneur been?
My entrepreneurial journey has been a true rollercoaster ride. I was discussing new customer onboarding strategies with my investor, Deepak Garg, focusing on minimizing initial human interaction until a qualified lead is ready for our sales team. I’m constantly strategizing and refining our processes. If you visit my office, you’d see whiteboards, notepads, and planners everywhere—I make “to-do” lists multiple times a day.
Despite the ups and downs, I’m thoroughly enjoying the journey. One of the most rewarding aspects is the respect I’ve earned.
For instance, a 20-year-old team member recently completed his probation. I offered to pay for his development training in another programming language, promising a salary increase upon completion and improved performance. It’s moments like these, where people look up to you and admire what you’re doing, that make it all worthwhile. It’s a satisfying position, although it comes with the responsibility of being a fatherly figure, ensuring everyone is taken care of, especially when it comes to salaries, which I prioritize even before my own.
Prime Insights: What do you hope to accomplish within the next year from a personal as well as a professional point of view?
My focus for the next year is both personal and professional. Professionally, we’ve begun our expansion efforts this past September, with 2025 as a key target year for achieving specific growth metrics. We’re actively seeking investment, aiming for $300,000 (approximately 2.5 crore rupees). If secured, this funding will be crucial for fully developing and launching our SaaS tools. By the end of next year, I hope to have at least two major international clients actively using our softwares.
On a personal level, I’m prioritizing my physical and mental well-being. Since COVID and other personal challenges, I’ve developed some less-than-ideal habits, and I’m determined to become fitter and healthier to lead more effectively and set a positive example.
Next year is also significant because I’ll be turning 40. When I was younger, around 15, I came across a Forbes 40 Under 40 magazine, and it sparked a long-term aspiration. I know it’s ambitious, but I have until I turn 41 (September 2026, giving me about 20 months) to potentially achieve that goal. I’m hopeful that opportunities like this interview will help me get closer to that target. It’s a challenging but an attainable goal.
Prime Insights: How do you maintain a balance between personal and professional lives?
Balancing personal and professional life as a young father and entrepreneur is a constant challenge. Honestly, my current approach is probably not ideal. I prioritize based on the most pressing need at the moment, sometimes staying away from the office for a few days to handle personal matters. There are times when I barely get 30 minutes with my children, especially my son, who is now at an age where he needs more of my attention. I regret missing some of his “firsts,” but I keep reminding myself that I’m building a future for him. I don’t really have a work-life balance right now, but I hope to achieve a better one in the next couple of years as we reach our business goals.
Prime Insights: A Piece of Advice for the Young Entrepreneurs
My biggest piece of advice for young entrepreneurs is this: never treat your company’s money as your own, even though you earned it. The company is bigger than any individual. I made this mistake in my early years. Because we’re in the service industry with good profit margins, I sometimes used company funds for personal expenses, like buying a car. This meant that during slower periods, I had to inject personal funds to cover salaries and expenses, leaving our company’s bank balance at a minimal level. We could have built a significant corpus, potentially avoiding the need for outside investors so early on. I essentially treated the company’s money like a personal loan. So, if you can manage personal finances separately, do it. Only use company funds as a last resort in a critical situation. This discipline will help your business grow much faster, as you can reinvest profits back into the company.