Sampark Online Finserv LLP
Did you know that in India, thousands of crores lie unclaimed in savings accounts and financial instruments because families aren’t aware of them? The financial services industry in India is a fascinating blend of tradition and innovation. While many still rely on age-old savings habits, a growing wave of individuals embracing modern financial planning to achieve their life goals. However, navigating this space isn’t easy, with countless options and intense competition from banks, fintech startups, and financial advisors. The real challenge? Earning trust in a market is often clouded by misinformation and high stakes.
This is where Sampark Online Finserv LLP steps in, redefining financial planning under the visionary leadership of Ritesh Kumar Jalan. A CERTIFIED FINANCIAL PLANNER™ (CFP®) with a career spanning decades, Jalan’s journey from running a PCO booth to establishing a thriving financial planning firm is inspiring. With an unwavering commitment to helping individuals and families achieve financial security, he has carved a niche in the market by focusing on trust, education, and tailored financial solutions. His message to aspiring entrepreneurs emphasizes persistence, adaptability, and a customer-centric approach.
Established in 2006, Sampark Online Finserv LLP specializes in comprehensive financial planning services. From investment guidance to insurance solutions, the company serves a wide range of clients, tailoring strategies to their specific needs. With ₹100+ crores in assets under advisory and over 1,000 families served, the firm exemplifies the power of long-term relationships and personalized care.
In the spotlight today is founder Ritesh Kumar Jalan, featured in our prestigious “Visionary Company of the Year 2025” edition. Stay tuned as he shares invaluable insights and lessons to inspire aspiring entrepreneurs and solidify their path to success.
Prime Insights: Tell us about the company.
At Sampark Online Finserv LLP, we specialize in financial planning. As a CFP® – CERTIFIED FINANCIAL PLANNER™, I help individuals create comprehensive financial plans to achieve their future goals. I’ve noticed that today’s younger generation is particularly proactive about financial planning, thinking ahead about major life events like marriage, education, buying a house, and retirement.
My role is to guide them through this process. I work closely with each client to understand their specific circumstances, financial situation, and aspirations. Then, I develop a tailored financial plan that acts as a roadmap, helping them navigate their finances effectively and reach those goals. It’s about more than just saving money; it’s about strategic planning and informed decision-making to secure their financial future. I provide the expertise and support they need to make smart choices and confidently pursue their financial objectives.
Prime Insights: Explain financial planning in simple language to younger people.
Yes sure. Here are my five steps of financial planning arranged in a simple manner:
- Create an Emergency Fund: Save 3-6 months’ worth of living expenses in a liquid and easily accessible account for unexpected expenses.
- Term Plan for Self: Get a term insurance plan to provide financial protection for your family in case of your untimely demise.
- Mediclaim for Family: Secure health insurance to cover medical expenses for your family, ensuring access to quality healthcare without financial strain.
- Invest Through SIP for Financial Goals: Use Systematic Investment Plans (SIPs) to invest regularly in mutual funds, helping you build wealth and achieve financial goals over time.
- Create a Will: Draft a will to ensure your assets are distributed according to your wishes, providing clarity and reducing potential conflicts among heirs.
These steps will help you create a solid financial plan and achieve financial stability.
Prime Insights: What inspired you to start your company?
My entrepreneurial journey began 30 years ago with a PCO booth during a time when mobile phones were non-existent. Serving hundreds of customers daily sparked my passion for understanding and helping people. When mobile phones arrived in 2003, I transitioned into that market, but I eventually shifted away from Chinese mobile phones due to quality concerns. My deep loyalty to my customers wouldn’t allow me to offer products I didn’t believe in.
This led me to financial services in 2006, initially starting with share market broking and then evolving into comprehensive financial planning. Inspired by the Western emphasis on the importance of financial security, I became a CFP®. I recognized the growing need for this profession in India and adapted to this trend. Starting small, we’ve now grown to support over 1,000 families and manage over ₹100 crores in assets under advisory (AUA).
Prime Insights: What were the initial challenges faced by your business?
Initially, one of the biggest challenges was shifting people’s mindsets about investing. In the past, 90% preferred guaranteed returns from banks, shying away from mutual funds and the stock market. Older generations were extremely risk-averse, while younger generations often wanted to get rich quickly, taking excessive risks. Balancing these two extremes was difficult. I had to educate both groups—guiding older clients towards accepting some calculated risk for better returns and advising younger clients against reckless investments. Dealing with misinformation from online sources and influencers, who often provide misleading advice, added another layer of complexity.
Prime Insights: To begin, how is your brand-defining “trust” in the market? What stands behind its uniqueness?
As a CERTIFIED FINANCIAL PLANNER™, I bring extensive experience to the table. I understand that each client is unique, so I prioritize customization. I work closely with you to understand your life goals, and then I create a comprehensive, lifelong financial plan. We don’t just create a plan and leave you; we provide ongoing support and guidance, ensuring you have access to the best market opportunities to achieve your financial goals. We discuss all aspects of your financial situation and tailor our plans accordingly, ensuring you have the resources you need when you need them..
Prime Insights: What are the offerings (services/solutions)?
We offer a comprehensive suite of financial services designed to meet diverse needs. We advise on and facilitate the purchase of term life insurance, both for individuals and families, ensuring they have adequate financial protection. We also guide clients through the complexities of individual and family health insurance policies, helping them choose the right coverage.
A significant part of our work involves investment guidance. We help clients invest in mutual funds, bonds, PMS and other investment vehicles, creating diversified portfolios aligned with their risk tolerance and financial goals. We also offer Tax Planning and Portfolio management services for our clients, actively managing investments to maximize returns. Whether someone is starting with small investments or looking to make larger strategic moves, we tailor our sevices and product distribution to their specific needs.
Prime Insights: In an age of mistrust, are you seeing an evolution in how consumers trust brands, or are they still, for the most part, doubtful?
While my local community trusts me, I recognize the influence of social media in today’s market. We need to have a presence there to reach a wider audience, especially the younger generation, who are often misled by inaccurate information online. Unlike self-directed investment apps where you’re on your own, we offer personalized, one-on-one guidance. We ask clients about their time horizon—1, 3, 5, or 10 years—and tailor investment strategies accordingly. Short-term needs are met with lower-risk, guaranteed returns, while long-term goals allow for higher-return, equity-based investments. We also help build emergency funds, offering comprehensive financial planning.
Prime Insights: How did you make your mark in the industry and the hearts of the customers?
We’ve made our mark by focusing on long-term client relationships and providing exceptional service. We started with small clients and built a strong back-office team dedicated to their support. Because we’ve been with many clients for 10-15 years, they’ve witnessed the positive results of our guidance. Our back-office team provides 24/7 support, especially crucial during emergencies like medical claims. We’re there for our clients whenever they need us, offering consistent support and building trust over time. This dedication to service is how we’ve established ourselves in the industry.
Prime Insights: What is a customer for you?
For me, our clients are like family. We’re not just handling their finances; we’re involved in their lives. We help them plan for their children’s education, their careers, buying homes, and even their retirement. It’s multi-generational, sometimes spanning from helping clients to then guiding their children. Because of these long-term relationships, we’ve become trusted advisors they consult on various matters, even outside of finance, such as education and healthcare. We share knowledge and guide them in any way we can. These aren’t just transactions; they’re lifelong relationships built on trust and mutual support.
Prime Insights: Who are your primary customers?
We serve a diverse clientele spanning all age groups, from young adults in their 20s to retirees. We’ve noticed a significant increase in financial awareness among younger generations, who are actively planning for their future. We also assist many retirees who are seeking guidance on managing their retirement funds.
Our approach is highly personalized. We use detailed questionnaires to understand each client’s circumstances, financial goals, and risk tolerance. This allows us to recommend the most suitable financial products and strategies. For example, we typically advise younger clients with a higher risk appetite to invest more heavily in equity mutual funds and other growth-oriented investments. Conversely, for clients nearing or in retirement, we prioritize capital preservation and stable income through investments like guaranteed plans, debt mutual funds and fixed deposits, with less exposure to equity markets. Our primary goal is to provide tailored advice that maximizes returns while aligning with each client’s unique needs and risk profile, ensuring they have a secure financial future.
Prime Insights: Can you elaborate on the specific strategies or approaches you use to tailor your services to clients with varying financial capacities and goals?
My primary goal is to empower every individual to become a crorepati. While ₹1 crore might seem like a significant milestone for many Indian families, it’s often barely enough to purchase a flat. We’re dedicated to helping people achieve true financial security, which means more than just being wealthy; it’s about building substantial wealth. We work with everyone, from individuals earning ₹5,000 – ₹10,000 a month, guiding them to start SIPs, to skilled professionals aiming for global heights. We offer a diverse range of services to elevate people from all income levels.
Prime Insights: How well are the clients connected with your brand?
I’m building a brand based on personalized service, similar to MKind. I emphasize the importance of financial planning for families, especially in India, where vast sums of money go unclaimed due to secrecy. We advise clients to have a reliable guide so their investments are secure and their families can access them in emergencies. This is why I promote the company, Sampark Online Finserv LLP, not just myself. As an LLP, the company will continue to serve our clients even if something happens to me. Their investments are always safe and sound with us. We follow the highest possible standards of ethics and professionalism as recommended by Financial planning Standards Board India (FBSBI). We are also certified with ISO 9001:2015 for our quality management and client first approach.
Prime Insights: What are the most effective marketing initiatives or programs you have used to promote your initiatives/offerings/services?
Initially, I relied solely on one-on-one client visits. However, after the pandemic, that became challenging. Now, 70-80% of our new clients come through referrals, a testament to the long-term relationships we’ve built over generations. We’ve also incorporated digital strategies like WhatsApp, email, and Facebook marketing, and we have our Mobile app Sampark Online on play store and App store. We’re actively working to strengthen our social media presence to reach a broader audience, especially the younger generation. We believe in personalized service, unlike some social media “gurus” who offer generic advice. We focus on direct interaction and tailored financial plans for each client. We also conduct Seminar and Webinar on Investor awareness programme on monthly basis.
Prime Insights: Any new categories or changes this year?
We’re launching a new category through our app, enabling clients to invest directly. This personalized app streamlines the onboarding process, allowing users to invest online in a single step without needing to meet me in person. It’s designed to be simple and user-friendly. We’re also integrating features like a medical journal and social media connectivity, Goal GPS within the app to provide a more comprehensive experience. While I value personal interaction, this app expands our reach and provides a convenient investment platform for our clients.
Prime Insights: Have you measured how much trust consumers have in your brand?
It’s difficult to quantify trust through public testimonials in our business. Many clients prefer to maintain privacy regarding their investments, so they’re hesitant to share feedback openly. We understand and respect this. Our focus remains on simply helping people achieve their financial goals, and we measure our success through long-term client relationships and the continued trust they place in us, even if it’s not expressed publicly.
Prime Insights: What’s the first thing that enters a consumer’s mind when they see your brand?
When people see my brand, I want them to immediately think of the line under our logo: ‘What you need, when you need.’ This has always been my motto. Often, clients don’t fully understand their long-term financial needs. We use our experience to anticipate those needs, whether it’s planning for a child’s higher education, marriage, or buying a house. We know, for example, that a child might need ₹25 lakhs to become a doctor now, but in ten years, that cost could be ₹1 crore. We also emphasize the importance of retirement planning so people can maintain their Financial Independence. We factor in inflation and future economic conditions to create realistic, smart goals (SMART goals stand for Specific, Measurable, Achievable, Relevant, and Time-bound.). We work with clients to maximize their current resources, understanding that everyone’s starting point is different. We strive to fulfill their financial needs at every stage of life.
Prime Insights: What is the future plan connected with the brand?
My future plan is to provide financial freedom to over 10,000 families and manage ₹10,000 crore in assets under management (AUM).So I invite people come and join hands to make India a develop nation and the people of India Financially free. I also aim to grow my team to over 100 employees, creating a strong and supportive work environment. We’ll achieve this by continuing to help smaller clients secure their financial futures and by effectively managing the investments of HNIs. My ultimate goal is to empower people at all income levels to achieve financial independence.
Prime Insights: How has your journey as an entrepreneur been?
My entrepreneurial journey in the financial market has been anything but not boring. Unlike many fields where routine can lead to stagnation, the financial world is constantly evolving. Anyone claiming to be an absolute expert is likely mistaken. Even with decades of experience, continuous learning is crucial. That’s why I join the community of NetworkFP as a promember and done my QPFP®. We follow a philosophy of ‘unlearn, learn, and relearn’ to stay updated with new trends and products like mutual funds, NPS, PMS, Gold Bonds. This benefits both us and our clients.
What I love most about this field is the daily learning. We work with diverse clients, from those just starting out to high-net-worth individuals. While managing crores for wealthy clients is part of the business, my greatest satisfaction comes from helping those with limited incomes, perhaps ₹8,000-₹10,000 a month, to achieve financial security. It’s about empowering them to save wisely and build a better future. Many people in smaller cities and villages are vulnerable to financial fraud due to a lack of awareness. I aim to provide safe and simple investment options, even if the returns are modest, protecting them from these risks. I fully support government initiatives promoting financial literacy, because with the right guidance, anyone can make smart financial decisions.
Prime Insights: What do you hope to accomplish within the next year from personal as well as professional points of view?
From a professional standpoint, my focus is on growing the company significantly. I once aspired to be an analyst, but now my goal is to build a truly great and impactful organization. I envision expanding our team and having a larger office space to accommodate this growth over the next 10 years. While I initially had a personal goal of establishing offices across India, the shift towards digitalization post-pandemic has changed that.
On a personal level, I’m blessed with a supportive family and comfortable personal circumstances. My primary personal goal is to maintain a healthy work-life balance while continuing to contribute to the company’s success. I want to ensure my family is well cared for as we grow professionally. It’s about finding harmony between my personal life and my dedication to building a thriving business.
Prime Insights: Who are your role models, and what do you want to convey to people who think of you as a role model?
In my personal life, I deeply respect my teachers and educators who have guided me significantly. I have a mentor whom I still consult when facing challenges. Update and upgrade yourself is the key mantra of success. My journey, from running a PCO booth to venturing into share markets and now as a CERTIFIED FINANCIAL PLANNER®, wasn’t planned; it just happened organically.
For young entrepreneurs, my message is: never give up. Don’t be discouraged by established businesses. Instead, focus on serving smaller clients. This provides valuable experience and allows you to build a solid foundation. By helping these clients, you’ll develop crucial skills and attract larger clients as you grow. Remember, helping others often paves the way for your own success.
Prime Insights: A Piece of Advice for the Young Entrepreneurs
My advice to young people is to focus on helping others achieve financial freedom. By empowering others financially, you’ll inevitably find your own financial success. Helping others is a powerful catalyst for personal and professional growth.