City &Talent
“City &Talent connects tier-2 & tier-3 city talent with high-end brands, driving strategic growth and impactful digital solutions.”
Did you know that there are over 5 billion internet users globally? That’s a massive audience for businesses looking to connect with their customers.
In today’s digital age, a strong online presence is a necessity. With countless websites, social media platforms, and competing brands, businesses need a clear strategy to cut through the noise and connect with their target audience. That’s the challenge—and the opportunity—that digital marketing agencies address. And that’s where companies like City &Talent come in.
Billions of users. Countless websites. One agency making a difference – City &Talent.
City &Talent, founded by Aash Jain, Pratik Poshe, and Kaustubh Latake, has emerged as a trusted name in this industry. Three driven entrepreneurs, dared to dream of a more inclusive digital landscape. Starting their journey in April 2021, these young entrepreneurs have been driven by a passion to elevate their brand, carve a unique space in the market, and leave a lasting impact. With the support of their mentors, they’ve successfully onboarded numerous international brands and are relentlessly pursuing further growth. Their vision: to connect talent from tier-2 and tier-3 cities with high-end brands. They’ve built a company that prioritizes strategic thinking, impactful execution, and strong client relationships.
City &Talent provides a comprehensive suite of digital solutions, ranging from SEO and branding to website development, business intelligence, chatbots, and social media marketing. Their focus on providing customized solutions and a “wow factor” for their clients has given them a loyal following. Aash, Pratik, and Kaustubh believe in the power of continuous learning, collaboration, and building genuine partnerships with their clients.
In the spotlight are founders Aash Jain, Pratik Poshe, and Kaustubh Latake in an interview featured in our prestigious “India’s 10 Most Trusted Companies To Watch In 2025” edition. Learn from their insights and valuable lessons as entrepreneurs to excel and build a best-in-class company.
Prime Insights: What inspired you to start your company?
The main inspiration behind starting City &Talent was to break the stereotype that quality talent from tier-2 & tier-3 cities, especially students, can’t collaborate with high-end brands while working from their comfort. People often migrate to tier-1 cities for opportunities that can sometimes not favor them. With City &Talent, we bridge this gap and help the right talents find the opportunity and exposure they deserve while meeting the expectations of the brands.
We have three core members – Aash Jain, Pratik Poshe, and Kaustubh Latake.
Prime Insights: What were the initial challenges faced by your business?
Challenge: It was difficult to meet the varied requirements of the clients and to help them overcome their challenges with the best available solutions.
Solution: We invested in learning, skill building, and experimentation, which helped us improve our knowledge and provide the best to our clients. We believe in 1% marginal improvement daily and making better mistakes.
Prime Insights: How is your brand-defining “trust” in the market? What stands behind its uniqueness?
City &Talent does not believe in one size fits all and always strives to deliver the best with the help of our industry experts, mentors, and personal knowledge about the niche. With our deep roots in the industry, we encourage collaboration and ensure we provide the best to the clients by coming up with unique solutions and a wow factor for them.
Prime Insights: What are the offerings (services/solutions)?
When it comes to digital marketing, it’s no longer just about visibility—it’s about impact. Brands today need more than just a presence; they need a voice, an identity, and a strategy that makes them unforgettable. That’s where City &Talent steps in, transforming traditional marketing approaches into compelling digital experiences. City &Talent offers a wide range of solutions like-
SEO: More Than Just Rankings, It’s About Discovery
A great brand can’t thrive in the shadows. City &Talent doesn’t just optimize keywords; they craft digital pathways that lead the right audience straight to the brand’s doorstep. By illuminating an online presence with precision, they ensure that brands don’t just appear in searches—they dominate them.
Branding & Design: Where Art Meets Identity
Logos don’t build brands—stories do. City &Talent specializes in translating business values into visual identities that captivate and connect. Every color, font, and design element is carefully curated to evoke emotion, ensuring that the brand doesn’t just look good—it resonates.
Website Development: More Than Aesthetics, It’s an Experience
A website is more than a digital address—it’s an immersive brand experience. Here, web design goes beyond aesthetics, blending beauty with functionality. The result? Digital spaces that engage, convert, and leave a lasting impression on every visitor.
Business Intelligence: Data with a Purpose
Numbers alone don’t drive success—insights do. They harness raw data, transforming it into actionable intelligence that powers strategic decisions. With a data-driven approach, businesses can anticipate trends, refine strategies, and stay ahead of the competition.
Chatbots: The Future of Customer Engagement
Automated responses are outdated—intelligent conversations are the future. City &Talent develops chatbots that do more than answer questions; they create meaningful interactions, guide users seamlessly, and nurture leads like a digital concierge available 24/7.
Social Media Marketing: Turning Followers into Communities
Social media isn’t just a platform—it’s a conversation. City &Talent doesn’t just schedule posts; they craft stories that spark engagement, build trust, and turn casual followers into loyal brand advocates. By tapping into the power of digital storytelling, they ensure brands remain relevant, relatable, and unforgettable.
For businesses looking to stand out in the ever-evolving digital landscape, City &Talent isn’t just a service provider—it’s a game-changer.
Prime Insights: In an age of mistrust, are you seeing an evolution in how consumers trust brands, or are they still, for the most part, doubtful?
Trust is no longer given—it’s earned every single day. Consumers have become more skeptical, more informed, and more demanding. They don’t just buy into a product or service; they buy into a story, a purpose, and a brand’s integrity. We’ve seen that transparency, authenticity, and real value creation are what foster trust. Brands that embrace these values are thriving; those that don’t fade away.
“Building trust through transparency and collaboration, City &Talent prioritizes relationships, delivering results-driven marketing and customer success.”
Prime Insights: How did you make your mark in the industry and in the hearts of the customers?
We didn’t just sell services; we solved real problems. At City &Talent, we built our reputation by putting strategy before trends, focusing on results over vanity metrics, and prioritizing relationships over transactions. Every campaign, every website, and every SEO strategy we execute has a single goal: creating impact. And that’s how we found our way into the hearts of our clients and their customers.
Prime Insights: What is a customer for you?
A customer is more than a transaction; they’re a relationship, a story, and an opportunity to create something meaningful. We don’t see them as ‘leads’ or ‘clients’—we see them as partners in growth. If they win, we win.
Prime Insights: How well are the clients connected with your company?
Our clients are not just connected—they’re invested. Many of them have been with us since the beginning, growing alongside us. We keep communication open, offer real-time insights, and try our best to make them feel heard, understood, and prioritized. Some of our best ideas have come from a casual conversation with a client, and that’s how deep our collaboration goes.
At City &Talent, even if things go south, we do not let it affect the relationship we have with the clients. Burning the bridge is never an option here.
Prime Insights: What are the most effective marketing initiatives or programs you have used to promote your services?
We practice what we preach. Our marketing strategy is a blend of SEO dominance, high-value content marketing, strategic partnerships, and a deep focus on personal branding. We’ve built City &Talent not just as a company but as a thought leader in the industry. Our most effective initiatives include industry-focused content, case studies, and data-driven campaigns that showcase real results, not just promises.
Prime Insights: Any new categories or changes this year?
Yes! This year, we’re getting into AI-SEO and Cyber Security for Websites, making sure businesses can use the best of AI in their organic growth and stay safe online while they scale. We’re refining our automation and AI-driven marketing strategies to help brands achieve growth.
Prime Insights: Have you measured the trust consumers have in your brand?
Trust is measured in retention, referrals, and results. Clients keep coming back and recommending us to others, that’s the ultimate trust score. We do monitor brand sentiment and client feedback, and the consistency in positive engagement tells us we’re on the right track.
Prime Insights: What’s the first thing that enters a consumer’s mind when they see your brand?
I’d like to highlight multiple things, but the very first thing is, “They get it.” That’s the reaction we aim for. Our brand stands for strategic thinking, deep execution, and results-driven marketing. Whether it’s SEO, digital strategy, or web development, people know that if City &Talent is behind it, it’s going to be impactful.
Except for this, we also aim to get “They are reliable,” “They are trustworthy,” “They do what they say,” and “They are fair” reactions from the clients.
Prime Insights: What is the plan connected with the brand?
We’re scaling big—not just in size but in impact. We’re focusing on expanding globally, helping start-ups, introducing AI-driven marketing automation, and doubling down on data-driven decision-making. The plan is simple: help brands grow smarter, faster, and more sustainable.
Prime Insights: How has been your journey as an entrepreneur?
It’s been a wild ride—filled with uncertainty, risks, late nights, and constant reinvention. But every challenge has shaped City &Talent into what it is today. From being a freelancer to building a full-fledged agency, the journey has been humbling, exhilarating, and worth it.
A special thanks to our mentors because of which we are equally a family as we are an organization.
Prime Insights: What do you hope to accomplish within the next year from a personal as well as professional point of view?
Professionally: Take City &Talent to new heights—going globally, mastering AI-driven marketing, and becoming the go-to agency for SEO and Digital Growth.
Personally: Build deeper relationships, travel more, and invest in continuous learning. Entrepreneurship is a marathon, not a sprint, and I want to enjoy the journey just as much as the destination.
Prime Insights: A piece of advice for the young entrepreneurs.
Start before you feel ready. You don’t need to have everything figured out—just take the first step. Stay obsessed with solving problems, not just making money. Build real relationships, stay adaptable, and never stop learning. The world doesn’t need another generic business—it needs your unique perspective.
