Real Capital Ventures

Finding the perfect property isn’t just about square footage and price; it’s about finding a place where you can build your dreams. Buying a home is one of the biggest decisions most people make. But how do you get through the competition and find what’s truly right for you? That’s where expert guidance is needed. Companies must navigate this terrain with agility and foresight to not only survive but thrive.

Real Capital Ventures, founded by Arun Thomas & Jyolsana George, is carving a niche for itself in this challenging market. Arun’s journey started with a MBA from Christ University in Bangalore, followed by experience in the financial sector and as a real estate developer. This firsthand exposure revealed a crucial gap: the need for unbiased, data-driven real estate consulting. Driven by this insight, Arun and his wife Jyolsana George (a chartered accountant who manages finance, HR, and IT) launched Real Capital Ventures.

Their mission is to help clients with the information they need to make the right real estate decisions. Arun’s entrepreneurial vision, with Jyolsana George’s financial acumen, has helped the company’s growth, even during the COVID-19 pandemic. Their leadership philosophy emphasizes ethical practices, transparency, and a commitment to building a strong, motivated team.

Real Capital Ventures offers a core service: real estate consulting. They help clients in buying and selling properties, giving data-driven insights to guide their choices. They act as advisors, understanding market trends and individual client needs to recommend the best fit. Their approach combines technology, including digital marketing and data analysis, with personalized guidance. This focus on helping clients with information has contributed to their success and growth.

In the spotlight is founder Arun Thomas in an interview featured in our prestigious “The 10 Most Dynamic Companies to Watch in 2025” edition. Learn from his insights and valuable lessons as an entrepreneur to excel and build a best-in-class company. Stay tuned and discover his tale of success.

Prime Insights: Can you provide a brief introduction to your company and its core mission?

We’re a real estate consulting and property advisory company, a PropTech firm, meaning we leverage technology to enhance the real estate experience. Our focus is on providing data-driven consulting with a human touch. We work mostly with residential properties, helping clients get through the often-confusing process of buying or investing in real estate. Many people find themselves overwhelmed with choices—unsure of the best location, the right price point, or how to differentiate between various properties. Builders, understandably, will advocate for their projects. This is where we come in.

We are unbiased consultants, analyzing available properties and understanding our clients’ needs to tell them the best fit. We don’t sell properties, we give advice based on research and data. This is where technology plays a crucial role. We use digital marketing and data analysis to know trends and provide informed recommendations. It’s a blend of cutting-edge technology and personalized guidance.

My vision for this company has always been ambitious. When I started four years ago with just two employees in Bangalore, my goal was to build a presence across India. We’ve grown in Bangalore and Hyderabad, and from April onwards, we’re expanding into Dubai. This international expansion is a key part of my vision to make this a truly global company. In the next three years, my mission is to achieve 100 Crores revenue turnover within the next 3 years. This is the target we’re working towards, and it’s what drives our expansion and innovation.

Prime Insights: What inspired you to establish your company, and how has the journey been so far?

I started this company to fill a significant gap in the real estate market: unbiased consulting. Beyond profit, my goal was to build a global company. Launching in 2021 during the pandemic presented immense challenges, including a two-month shutdown. Despite this, we persevered. We saw 230% revenue growth in year two, 165% in year three, and 108% last year. Starting from scratch, we’re now a top-five player in Bangalore’s residential real estate market. We’re expanding into Hyderabad, Dubai, and potentially Pune next year. This growth shows our team’s dedication and commitment to valuable consulting.

Prime Insights: What are the key values that drive your company’s vision?

Ethics are at the core of our company’s vision. In real estate and financial sector, misselling is rampant, often driven by sales pressure. We believe in transparency, informing clients of both the advantages and disadvantages of a property. We don’t make unrealistic promises about market appreciation because we understand that markets are cyclical. We train our team to be upfront and honest, making sure clients are fully aware of any associated risks. We don’t pressure our employees to close deals at any cost. This ethical approach has built a positive work culture. We prioritize quality over quantity in our hiring, and our employees are happy, with over 80% joining through employee referrals. This speaks volumes about our company culture and values.

Prime Insights: What makes your company stand out as a dynamic and innovative player in your industry?

What sets us apart is our ethical and transparent practices. While the real estate market is competitive, much of that competition comes from mis selling and misinformation. We prioritize providing accurate and complete information to our clients, helping them to make informed decisions. The industry is constantly changing, and we stay updated on market changes to best serve our clients. Because we focus on doing what’s right, I don’t feel threatened by competition. There’s ample opportunity for everyone in this vast industry. Our vision is to be a trusted source of information, and that builds loyalty and long-term success.

Prime Insights: Can you share any recent groundbreaking initiatives, technologies, or strategies your company has implemented?

We haven’t implemented any single “groundbreaking” initiative. I believe in the power of small, consistent improvements. My focus is on ensuring the ground-level operations are executed correctly. We’re constantly refining our processes, our market approach, and our interactions with builders. These small changes, consistently applied, create a huge impact over time. We have made clear processes and maintain discipline within our organization. We prioritize positive incremental changes that give us a competitive edge. However, this industry still requires a strong human element, particularly in providing the right advice, which remains our core focus.

Prime Insights: How do you ensure your business stays ahead of industry trends?

We stay informed about market changes. We closely analyze data, from local trends to supply and demand and observe global market dynamics, not just the Indian market. Understanding international trends helps us know future developments in India. We’re constantly seeking updates and information. While I don’t currently feel intense competition due to the industry’s vastness, I know that this will change. Data accessibility, like in many other countries, will become more prevalent in India, making the industry more transparent and structured over time.

Prime Insights: What have been the most significant milestones for your company in recent years?

Our most significant milestone is consistently exceeding our annual targets for the past four years. This demonstrates our ability to compete effectively in the industry. Starting with no external support or contacts, we’ve grown organically. I’m particularly proud that we’ve become one of the top five players in Bangalore’s competitive real estate market. This achievement validates that we’re on the right track and capable of achieving our ambitious goals.

Prime Insights: How has your company impacted the market, and what unique solutions do you offer to your customers?

Over the past four years, we’ve gained extensive market knowledge. We understand our industry, competitors, clients, and products intimately. We have a clear picture of supply and demand, including micro-markets and average selling prices in specific localities. We can even anticipate future developments in a given area. This expertise comes from consistent training. New hires undergo three months of intensive training before interacting with clients. We invest in our employees, ensuring they have the market knowledge and ethical foundation to be true consultants. This standardized approach ensures consistent, reliable information for our clients.

Prime Insights: What industries or sectors does your company serve, and how do you cater to their evolving needs?

We focus exclusively on the residential real estate market. While we may consider commercial real estate in the future, our current strategy is to dominate the residential sector. Within residential, we cater to a wide range of property types, including apartments, independent floors, villas, and row houses. We believe specializing in residential real estate allows us to develop deep expertise and provide the best possible service to our clients in this significant market segment.

Prime Insights: How do you measure your company’s contribution to industry growth and innovation?

Given the sheer size of the real estate industry, I don’t believe any single company can drastically alter its overall growth or innovation. However, I do hope that our business model, with its emphasis on ethical practices and transparent consulting, might inspire others. If more companies adopted a similar approach, it could contribute to a cleaner, more trustworthy industry. That, in itself, would be a positive contribution.

Prime Insights: How does your company ensure exceptional customer experiences?

We prioritize extraordinary customer service to build loyalty and generate referrals. Our dedicated CRM team addresses client questions and concerns promptly. Our sales team also proactively keeps clients updated on market changes and new launches. The fact that we receive numerous referrals from existing clients demonstrates the positive impact of our service and the strong relationships we build. This organic growth speaks volumes about our commitment to customer satisfaction.

Prime Insights: What strategies do you employ to maintain trust and loyalty among your clients?

Our strategy for maintaining client trust and loyalty centers on our people. I prioritize recruiting the right talent with the necessary aptitude and attitude. Without a capable team, even the best strategies will fail. We have rigorous recruitment processes to ensure we have the best people to execute our plans effectively. This avoids dilution and ensures our strategies are implemented correctly at the ground level. Just to clarify, we are solely a consulting firm; we do not engage in construction or development.

Prime Insights: How does your company incorporate sustainability into its operations?

Sustainability for us means long-term viability in a competitive market. Since we’re a service-based business, our sustainability hinges on two key factors: our people and our knowledge. We ensure we have the right talent and stay constantly updated on market trends. These are the crucial elements for our continued success and ability to adapt to the ever-changing real estate landscape. It’s how we plan to thrive for the next twenty years and beyond.

Prime Insights: What challenges has your company faced in its growth journey, and how did you overcome them?

Our initial years were marked by significant challenges. The COVID shutdown forced us to close our office shortly after launching. Recruiting the right talent was incredibly difficult as a small, unknown startup. Campus recruitment efforts were often unsuccessful. Building industry contacts and gaining support also took time. The competitive landscape meant our ideas didn’t yield immediate results, making it tough to meet targets. While finance wasn’t initially a problem, the other challenges sometimes prevented us from utilizing our allocated budget. There were many sleepless nights, but we persevered.

Prime Insights: What opportunities do you foresee in your industry, and how is your company positioned to seize them?

I see immense global opportunity in the real estate market. From expanding within India to targeting the UAE and other international markets, the potential is vast. Our challenge lies in securing the right talent and financing to capitalize on these opportunities. The market is wide open; it’s a matter of strategic execution.

Prime Insights: How does your leadership style contribute to the dynamism of your company?

My leadership style focuses on the fundamentals. I prioritize ensuring our basic processes are sound and consistently followed. I believe in incremental improvements rather than sweeping changes. Crucially, I strive to create a positive and supportive environment where employees are happy, passionate about real estate, and not overly pressured. A motivated team is essential for success in this industry.

Prime Insights: Can you highlight how your team plays a role in driving the company’s success?

My role is primarily in planning, strategy, investment, marketing, and sales. The execution and on-the-ground work are entirely driven by my team. They are the true pillars of this company, meeting clients, handling rejections, and ultimately making our success possible. I focus on expansion, process creation, and financial management, but the real credit goes to the team for their hard work and dedication.

Prime Insights: What are your company’s goals and priorities for 2025 and beyond?

My goals for 2025 include increasing our market share in Bangalore and Hyderabad and successfully launching in Dubai and Pune. Looking ahead to the next three years, my revenue target is H100 crore. It’s an ambitious goal, but I’m optimistic about achieving it.

Prime Insights: How do you plan to expand your company’s presence nationally or globally?

We have a clear expansion plan. Currently present in two cities, we’ll add Dubai and Pune next year. Our strategy is to enter two new cities annually, building a decent market share in each before expanding further. This consistent, yearly expansion is key to our growth strategy.

Prime Insights: What advice would you offer to budding entrepreneurs aiming to build dynamic companies like yours?

My advice to aspiring entrepreneurs is to carefully consider their motivations. Many people jump into entrepreneurship out of job frustration, seeking freedom. However, success requires planning and a long-term perspective, not just a desire for immediate escape. Short-term thinking won’t build a sustainable business.