INSIDEA

The digital marketing industry is a thriving field, filled with companies offering a wide range of services to help businesses succeed online. Competition is fierce, and companies need to be innovative and client-focused to stand out.

INSIDEA is a company that has done just that. Founded in January 2023 by Mr. Pratik Thakker, INSIDEA is a leading provider of digital solutions and HubSpot services. Pratik observed many businesses with great ideas failing to reach their market potential due to inadequate marketing. This inspired him to create INSIDEA, a company that provides comprehensive digital marketing solutions to bridge this gap, ensuring that innovative products are effectively showcased worldwide.

INSIDEA offers a variety of services, including end-to-end digital solutions, and HubSpot expertise. The company has a team of skilled developers, designers, digital marketers, HubSpot Specialists and virtual assistants. INSIDEA’s focus on client satisfaction has helped them build a strong reputation in the industry.

In an interview with our prestigious “Company of the Year 2024” edition, Mr. Pratik Thakker, Founder and CEO of INSIDEA, shares his insights and valuable lessons as an entrepreneur. Stay tuned to learn his tale of success and how he built INSIDEA into one of the leading companies in the digital marketing industry.
Prime Insights: Can you share the story behind the inception of your company?
I’ve always been passionate about creating impactful solutions. Even as a young boy, I was driven by the ambition to turn great ideas into successful projects that truly make a difference and solve problems.

When I moved abroad, I noticed a common challenge many businesses faced—they had innovative ideas and fantastic products but struggled to market them effectively. It became clear to me just how critical digital marketing is for keeping ideas alive and making brands relevant. Many businesses lacked the marketing expertise needed to properly showcase their products to the right customers.

This realisation sparked the idea for INSIDEA. I saw a pressing need for a service that could bridge this gap, and that’s exactly what we set out to do. At INSIDEA, we provide full-service digital marketing solutions, empowering businesses worldwide to bring their visions to life and enhance their operations. Our goal is to ensure that great ideas are seen, heard, and appreciated, helping businesses thrive in their markets.

Prime Insights: What inspired you to start your company?

The idea for INSIDEA stemmed from a personal experience. Living abroad, I felt the distance from family and realised many talented people might miss out on dream jobs for the same reason. This sparked the concept of a company where location wouldn’t limit opportunity.

At INSIDEA, our team works remotely on global digital marketing projects. This flexibility fosters happiness and, I believe, a more creative and productive workforce. It’s a win-win, businesses get exceptional talent, and our team thrives in a supportive work environment.

Prime Insights: What were the initial challenges faced by your business?

When we started INSIDEA, the road was anything but smooth. One of the biggest challenges was building a team—not just any team, but one that breathed life into our vision. We needed people who were not only tech-savvy but also shared our dream of revolutionizing digital solutions. Finding that blend of passion and skill was crucial for fostering a culture of innovation and collaboration.

Building a remote team across time zones was tough! Communication and project management were key to making it work. Earning trust in the digital marketing world took hustle. Every project was a chance to prove our expertise. The global aspect, with its language and cultural variations, demanded flexibility. We learned to adapt our approach to each client, ensuring smooth service.

These challenges were stepping stones. They shaped INSIDEA’s journey. Each hurdle taught us valuable lessons pivotal to creating a resilient and thriving global enterprise.

Prime Insights: To begin, how is your brand-defining “trust” in the market? What stands behind its uniqueness?

For me, trust in the market is all about showing up consistently and authentically. At INSIDEA, we’ve built our reputation on being absolutely transparent and reliable.

Our secret weapon? A global network of seasoned experts in their domain.

But what truly sets us apart is our obsession with client satisfaction. Dedicated success managers guide your journey, and we scale seamlessly to fit your needs. We’re with you every step of the way, across time zones, to ensure we’re always on the same page. We adapt, we take ownership, and we deliver results that fuel your success.

Trust is not just a word for us; it’s our entire ethos. Every interaction reinforces it, proving we’re the perfect partner to bring your digital dreams to life.

Prime Insights: What are the offerings (services or solutions)?

At INSIDEA, we mainly focus on digital marketing and HubSpot services.

For digital marketing, we offer everything from email marketing, SEO, and content marketing to managing social media, optimising WordPress sites, and ramping up sales development. We also specialise in LinkedIn marketing and execute targeted performance marketing campaigns to enhance reach

significantly.

We’re proud to be Diamond Solutions Partners for HubSpot. We help companies get on board with HubSpot, smoothly transition their existing systems with our migration services, and keep everything running perfectly with ongoing management.

We’re all about giving our clients the tools and support they need to thrive online!

Prime Insights: In an age of mistrust, are you seeing an evolution in how consumers trust brands, or are they still, for the most part, doubtful?

Yes, there’s been a significant change! Trust isn’t just handed out—it’s something brands need to earn every day. Consumers today are more informed and, quite rightly, more skeptical. They look into a brand before engaging with it, expecting nothing less than complete transparency and genuine interactions.

We guide clients in crafting honest communication, ensuring their brand messaging resonates as clear and trustworthy. Through social media and content marketing, we build relationships and share valuable content, solidifying their credibility. We help brands do more than just sell; we help them build real, lasting trust with their audiences.

Prime Insights: How did you make your mark in the industry and in the hearts of the customers?

Obsession with customer success is our DNA. Every decision we make revolves around exceeding expectations. Clients value our expertise and professionalism. For instance, when we helped a client expand into the Indian market, it wasn’t just about applying our skills—it was about applying them with exceptional dedication and precision. Our clients know they can count on us to hit deadlines, no matter the project. We go the extra mile. A CEO once said our team’s swiftness allowed them to focus on their core business, trusting us with their expansion. Our success hinges on our clients’ success; we’re there to empower them to thrive.

Prime Insights: What is a customer for you?

At INSIDEA, our customers are more than leads; they’re our partners. We see real people—business owners—making waves in their industries. We take the time to understand their unique needs, then tailor our digital marketing and HubSpot solutions to perfectly address them.

Our passion? Witnessing their success. Their growth, innovation, and edge over competitors fuel what we do. Every client is an opportunity to make a real, lasting impact, helping them soar beyond their business goals.

Prime Insights: How well are the clients connected with your brand?

Transparency and communication are our cornerstones for building trust. We keep clients informed every step of the way. Weekly meetings ensure alignment and progress updates. Dedicated account managers act as bridges, understanding client needs and tailoring our accordingly.

Real-time updates and discussions flow freely through Slack. Monthly newsletters keep clients in the loop on industry trends, new services, and key updates. This open structure keeps clients connected and engaged, confident that INSIDEA is invested in their success and readily available.

Prime Insights: What are the most effective marketing initiatives or programs you have used to promote your initiatives, offerings, or services?

At INSIDEA, we’ve honed in on a mix of strategies that help us stand out and connect authentically with our clients. We encourage our happy customers to share their experiences online, turning them into ambassadors for our brand. It’s incredible how powerful a positive review can be in bringing new clients through the door.

To attract new clients, we leverage a powerful combo: outbound marketing like targeted ads and emails to spread the word, and inbound marketing like insightful blogs and social media content to draw them in.

Personalisation is key; we customise every message to resonate with each client’s unique needs. Sharing our brand story is crucial too; we want people to understand what makes INSIDEA special and how we can truly impact their business.

This approach not only attracts new clients but also keeps our existing ones engaged and loyal.

Prime Insights: How did your company make its mark in the industry?

At INSIDEA, we carved out our niche in the digital marketing and HubSpot service industry by focusing on what matters most—delivering standout, customised solutions and building genuine partnerships with our clients.

From the outset, staying ahead of the curve was paramount. We delved into every aspect of digital marketing and HubSpot, ensuring we not only met client needs but anticipated them. This allowed us to innovate and craft strategies that truly propelled our clients forward.

What truly differentiated us, though, was our unwavering focus on results and relationships. We went beyond client satisfaction—we craved client success. This meant measuring our impact, being transparent in our processes, and adapting tactics based on real-world performance. Clients appreciated this; they saw concrete results, not just empty promises.

Moreover, we made it a point to engage regularly and meaningfully with our clients. Through updates, check-ins, and simply being readily available, we ensured clients felt valued and supported throughout.

And we led by example. Sharing our insights, exploring new trends, and actively contributing to the digital marketing sphere allowed us to not just participate but also lead the industry.

This unique blend of innovation, dedication to results, and genuine client partnership is what sets us apart and why clients trust us to guide them on their digital journeys.

Prime Insights: What’s the first thing that enters a consumer’s mind when they see your brand?

When consumers see the INSIDEA brand, they immediately think of us as the ultimate hub for all their digital marketing needs. Our tagline, “Bringing Digital Ideas to Life,” perfectly captures our essence—whether it’s through innovation, creative execution, or expert guidance, we’re known for turning ambitious digital visions into tangible successes.

People recognise us for our dedication and creativity, seeing INSIDEA as a place where passionate experts work tirelessly to deliver exceptional results. They trust that with us, not only do they have a team that knows digital marketing inside out, but one that strives to be the best, making sure every digital interaction and strategy pushes their business forward.

Prime Insights: What is the future plan connected with the brand?

The future for INSIDEA is about growth and innovation! We’re expanding our digital solutions and HubSpot services to empower even more clients globally. We’re setting our sights on new markets, eager to bring our expertise to a wider audience. We can’t wait to help more businesses thrive in the digital age!

Prime Insights: How has your journey as an entrepreneur been?

Starting and growing INSIDEA has been quite an adventure, full of highs and lows. It’s really been about constantly learning and figuring things out as I go. Every challenge and success has taught me a lot about perseverance, pushing through tough times, and the importance of having a great team.

I started INSIDEA because I was passionate about making a real difference in how businesses handle digital marketing. It’s been about more than just the technical stuff—it’s about really getting what our clients need and helping them connect with their customers in better ways.

Running your own business is exciting, but it’s tough, too. There have been plenty of hurdles, from keeping up with new technology to adapting to what our clients need. But getting through these has been incredibly rewarding.

Networking opened doors and offered industry wisdom. However building a positive culture at INSIDEA is equally important. It’s about creating a space where everyone thrives and contributes to our success.

What keeps me motivated is seeing how our work helps our clients thrive. It’s awesome to know we’re helping them succeed. Looking forward, I’m pumped about finding new ways to help even more businesses.

Prime Insights: What advice would you give to young entrepreneurs looking to enter the same industry?

For young digital marketing entrepreneurs, my advice is simple: be curious and be relentless. This field moves fast, so constant learning and adaptation are key. Devour trends, tech, and strategies, but also push boundaries and innovate.

Networking is crucial; build connections, not just for leads but for mentorship and collaboration. These bonds can unlock unexpected opportunities.

Finally, prioritize client needs in every decision. Success isn’t just about tools; it’s about solving real problems. Deliver impactful solutions, and your reputation will precede you.

Setbacks are inevitable, but they’re stepping stones. Stay passionate, stay driven, and success will follow.

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Integrating technological innovations enhances the reader experience and keeps your content fresh and engaging. I admire your team’s creativity and commitment, and I see Prime Insights as a growing resource for business professionals globally. Keep up the excellent work!

Visit Us : www.insidea.com