With time, businesses have witnessed many changes and there has been a global rose in marketing strategy in the last couple of years in various sectors. Gautam Adani is a name that comes up in kind whenever we are talking about a famous Indian business tycoon. He is the founder of the Adani Group, a multinational conglomerate company headquartered in Ahmadabad, India.

Today, the company is a crucial player in coal trading, coal mining, oil and gas exploration, multi-modal logistics, ports and power generation. It was founded in 1988. Adani is a son of a textile business family, however, with time, he showed no interest towards his own family business but wanted to find something new that can later be highly helpful for the demanding consumer world.

A young man full of ambition and a school dropout, Gautam moved to Mumbai to seek his future and fortune. Starting with diamond brokering, Adani soon turned into a millionaire. With an entrepreneurial heart and mind full of innovations, Gautam set up his own business after returning to Mumbai and finally named it- Adani Enterprises, which later converted into the Adani’s Group flagship company. The business initially began with simple export and import of essential commodities but later expanded to encompass coal mining, power generation, gas distribution, edible oil transmission, Agri infrastructure and many more.

He was always a risk-taker and believed in the theology that if a man doesn’t take risks in whatever he wants to achieve then somewhere he fails to create uniqueness in this world. His business strategy always revolved around excessive leverage and political patronage. His current net worth is $152.2 billion making him the third richest person in the world as per Bloomberg Billionaires Index. As an Asian, he has made it to the list of the top 3 richest billionaires in the world.

Born on 24th June 1962 into a Bania family, his father was always involved in the textile business. However, being sheer determined from an early age, he attended Gujarat University after dropping out of school but then also didn’t complete his degree. Neither had he wanted an educational degree nor did he want to be involved in his father’s textile business. Working as a diamond sorter in Mumbai under the Mahindra Brothers, Gautam set up his own diamond sorter business after a few years. By 20, he had earned more than any other Indians of his age. He then returned to Ahmadabad to help his brother establish a promising plastic brand company by trading the import of Polyvinyl Chloride (PVC), a key raw material for manufacturing plastic.

In 1988, he established Adani Exports Limited which initially dealt with agricultural commodities and power. It later became liberalized with the economic reforms of 1991 and boosted Adani’s business by increasing his revenue and sales. In 1993, the Gujarat Government invited private companies to run the Mundra Port and in 1995, Adani won the contract. It was operated by Mundra Port & Special Economic Zone Ltd. and later expanded into the Adani Ports and Special Economic Zone (APSEZ). Gautam further founded Adani Power Limited which is the subsidiary business power of the Adani group. The company is the largest private power producer and also the largest solar power producer in India.

The Adani group has become India’s third conglomerate to cross $200 billion in market capitalization. It has incubated other promising businesses such as renewable energy harnessing, transmission, gas distribution and lots more. The current focus lies in the areas of manufacturing, defence, green business and airports. Its stocks have surged over 120% in only one month while Adani Wilmar has reported a gain of more than 87% in the same period. Thus, Gautam Adani has the perfect opportunity and platform to increase his company’s profits and enhance his position at the top in the upcoming financial year. Gautam Adani has always been known for venturing into new businesses. His power venture business is always a success in the milestone of life. Adani Group and Power is the biggest private airport operator and power generation company respectively. His journey is a path of motivation and a beacon of focus with growing entrepreneurship that can only add the value of money and growth with time.

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