Indra Water
Think about the last time you turned on the tap and had clean water. We expect it, right? But behind that simple action is a complex system of wastewater treatment. It’s a world where science meets necessity, and the stakes are higher than ever as water scarcity grows.
The wastewater treatment industry is undergoing a significant transformation, driven by increasing environmental concerns and the need for sustainable solutions. Traditional methods, often reliant on chemical-heavy processes and centralized plants, are being challenged by innovative, decentralized technologies.
At the forefront of this revolution is Indra Water, co-founded and led by Krunal Patel as COO. Indra is redefining wastewater treatment with its electrically driven, modular solutions, offering up to 95% water recovery and significant cost savings. Krunal Patel’s inspiration stems from his childhood experiences witnessing the neglect of industrial wastewater, coupled with his co-founder’s experience with water scarcity. Leveraging their expertise in automotive and clean energy systems, they set out to revolutionize the industry. Indras mission is to make water accessible and affordable for all, shifting from outdated centralized systems to smart, efficient, and modular solutions. Krunal’s entrepreneurial journey is marked by a relentless pursuit of innovation, overcoming early challenges by demonstrating the tangible ROI of sustainable wastewater treatment.
Indra Water’s flagship ElectroX technology utilizes high-density micro-electrolysis to break down pollutants at a molecular level, offering efficient and chemical-free treatment. Their SMART Automation and SPECTRUM Analytics platforms provide real-time monitoring and data-driven optimization. Unlike traditional EPC-driven installations, Indraalso offers a pay-per-use model, making advanced wastewater treatment accessible to businesses with zero upfront investment. They have built trust through transparent performance data sharing, successful deployments at industry leaders like Tata Steel and Aditya Birla Group, and strategic partnerships with EPC companies.
In the spotlight is co-founder Mr. Krunal Patel (co-founder & COO) in an interview for our prestigious “The 10 Most Iconic Companies Making Waves in Their Industries—2025” edition. Learn from his insights and valuable lessons as an entrepreneur to excel and make it the best company. Stay tuned and know his tale of success.
Prime Insights: Can you introduce your company and its core mission?
Indra is redefining wastewater treatment with decentralized, electrically driven solutions that enable industries and municipalities to treat and reuse water efficiently. Our ElectroX technology removes some of the toughest, most stubborn pollutants—achieving up to 95% water recovery while minimizing operational expenses.
Our mission is to make water accessible and affordable for all. By shifting from large, centralized plants to smart, modular systems, Indra is working towards building a resilient and water-secure future.
Prime Insights: What inspired you to establish your company, and what problem does it aim to solve?
I grew up visiting factories with my father, where I saw firsthand the way wastewater was managed. It was simply ignored and left for someone else to deal with. Amrit, my cofounder, had faced water scarcity growing up. Later, when we got the opportunity to work in the field of water, seeing existing solutions anguished us; it just didn’t make sense. That is when we decided to bring our experience from automotives and building clean energy systems to try and solve the problem of wastewater treatment and water management.
Prime Insights: What were the biggest challenges you faced in the early days, and how did you overcome them?
Wastewater management is seen more as a compliance requirement, with little focus on effective treatment. Industries aren’t willing to invest beyond the bare minimum. We changed this perception by proving that wastewater reuse wasn’t just about compliance—it was a business advantage. By showcasing tangible ROI, we turned treatment into a financially viable decision for industries.
Further, our patented physioelectrical technology was relatively new, and proving its effectiveness was critical. Through extensive pilots and real-world data, we demonstrated superior pollutant removal, high water recovery, and lower operational costs, gaining trust across industries.
Prime Insights: How is your brand redefining “trust” in the industry, and what sets it apart from competitors?
Indra is redefining trust in wastewater treatment by delivering consistent performance, measurable ROI, and industry-first innovations. Unlike traditional players that offer custom-built, chemical-heavy solutions with high downtime, we provide modular, decentralized systems that ensure predictable efficiency, lower costs, and faster deployment.
At Indra, we don’t just claim results—we prove them. We share actual on-field system performance data, enabling customers to trust our technology. If challenges arise, we openly communicate limitations and provide alternative system integrations to meet end-user needs.
Unlike conventional EPC-driven plants that take months to deploy, our standardized, factory-built, and tested treatment units are installed in days, making wastewater treatment efficient and adaptable,setting it apart from competitors.
By shifting wastewater treatment from an opaque, compliance-driven process to a transparent, performance-based investment, Indra is setting a new industry benchmark for trust and efficiency.
“Indra Water is not just treating wastewater—it’s redefining trust, performance, and sustainability in the industry. By blending innovation with transparency, -we are proving that water reuse isn’t just an environmental necessity but a smart business advantage.”
Prime Insights: What are your company’s flagship products, services, or solutions that distinguish it in the market?
Indra stands out with ElectroX, our flagship electrically driven, compact, scalable wastewater treatment technology that provides high-efficiency wastewater treatment in seconds, with minimal human intervention.
Furthermore, INDRA’s SMART Automation optimizes processes in real time, ensuring consistency, while SPECTRUM Analytics provides live water quality monitoring, ensuring transparency and reliability.
Lastly, unlike traditional CAPEX-heavy installations, and due to technological advantages, Indra also offers Water Treatment as a Service model, allowing businesses to treat wastewater with zero upfront investment while ensuring compliance and cost savings.
Prime Insights: How do you perceive consumer trust evolving in today’s dynamic and competitive business landscape?
Trust for us is about transparency, performance, and accountability. Businesses demand real, measurable results and expect solution providers to be open about their capabilities, challenges, and impact. Customers no longer rely on marketing claims; they want data-backed performance metrics. We address this by sharing real system results, water quality data, and operational efficiencies, ensuring complete transparency.
The performance of our plants at industry leaders, the likes of Tata Steel, Aditya Birla Group, HCL Technologies, and IHCL’s Taj Mahal Palace, further strengthens our credibility in this evolving landscape.
Prime Insights: What strategies have you employed to build a strong brand presence and customer loyalty?
We are collaborating and partnering with well-known EPC companies and industry leaders to extend our reach and leverage partner networks, allowing businesses to access Indra’s solutions seamlessly. These partnerships enhance credibility and accelerate adoption.
Further, by offering rental treatment as a service options, we make wastewater treatment accessible, making it easier for businesses to adopt and trust our solutions. Our real-time monitoring and predictive maintenance ensure consistent performance, allowing customers to track water quality, system efficiency, and cost savings—further strengthening loyalty.
Prime Insights: How does your company foster a deep and meaningful connection with its customers?
Consistent performance, smart monitoring, strong partnerships, and flexible business models.
Prime Insights: Can you share some of the most effective marketing campaigns or initiatives that have propelled your brand forward?
We actively deploy pilot systems at customer sites, allowing businesses to see our technology in action before scaling up. This hands-on approach has been instrumental in building confidence and accelerating our brand presence.
Prime Insights: Have you introduced any groundbreaking innovations, new product categories, or transformations this year?
ElectroX is the next-generation, electrically driven wastewater treatment technology that makes a new standard in efficiency, sustainability, and modularity. ElectroX uses a high-density micro-electrolysis process, where millions of micro-reactions happen at the electrode surfaces, creating highly reactive oxidative species. This allows it to break down complex and toxic pollutants at a molecular level without external chemicals.
Prime Insights: How do you assess and measure the level of trust your consumers have in your brand?
We work with external auditors, regulatory bodies, and independent testing labs to verify our treatment results for credibility. Regular customer surveys capture insights on system performance, ease of use, and overall customer experience.
Prime Insights: What is the first thought your customer have when they encounter your brand?
Innovation, trust, transparency, sustainability, impact, credibility, performance, ROI, disruption, and reliability.
Prime Insights: What are your company’s future goals and vision for the coming years?
We want to deploy ElectroX across industries and geographies, expanding globally, especially in Southeast Asia and regions with critical water challenges due to industrialization and urbanization.
We want to make our technology even more robust, unlocking more opportunities. Developing AI tools driving automation, efficiency, and optimization.
Also expand our EPC and technology integration ecosystem, working with global leaders to drive large-scale adoption of sustainable water solutions.
Prime Insights: Can you share insights into your journey as an entrepreneur and the lessons you’ve learned along the way?
On our journey we had to be bold and relentless, refusing to accept outdated practices. Considering the magnitude of the problem statement, we had to take small, gradual steps and keep our focus on building and proving our technology, as at the end of the day, seeing is believing. We had to accept failures at multiple points and regularly refined our approach both technologically and in our business models.
One of the most important lessons is it’s always about the people, not just the product—whether it’s building a team, growing a business, or solving real-world problems. Success isn’t just about great products but about the people doing it and those it impacts.
Prime Insights: What are your key objectives for the next year, both professionally and personally?
Professionally, i want to scale up the organization, improve our technology, and expand globally.
Personally, expand my outreach and network; engage with global water tech leaders, investors, and policy-makers.
Prime Insights: How does innovation helps in your company’s growth and long-term success?
Innovation is at the core of Indra’s mission, for both immediate growth and long-term sustainability. We continue to work on and develop cutting-edge solutions to stay ahead in this evolving industry. Continuous R&D also makes sure Indra’s solutions remain adaptive to ever-changing industry needs.
Prime Insights: What steps do you take to build a culture of creativity and forward-thinking within your organization?
At Indra we have a culture of experimentation, collaboration, and continuous learning. The main driver is a fail-fast, learn-fast mindset where team members feel empowered to test new ideas without fear of failure. We have an incentive program to reward innovative contributions. We also encourage participation in global water-tech forums and innovation summits to keep tabs on evolving industry trends and needs.
Prime Insights: What advice would you give to aspiring entrepreneurs who aspire to create a lasting impact in their industry?
Any solution that anyone develops should provide tangible value—whether through efficiency, cost savings, or sustainability. Start small, prove results, then scale strategically with data-driven insights. Stay adaptable, persistent, and open to iteration—problems evolve, and so should solutions. Lastly, customer feedback fuels innovation—listen, refine, and evolve.
