In recent times, there has been an ongoing discussion on the quality issues of feminine hygiene products. Some sanitary napkins available in the market contain hormone-disrupting, VOCs (volatile organic compounds), and phthalates. Studies show that long-term exposure to these harmful chemicals can be absorbed through the genitals, causing menstrual irregularities, rashes, and infections.
In the pursuit of increasing their sales, numerous sanitary napkin brands compromise on the quality of their products. Furthermore, there also seems to be a shortage of options available. Most sanitary napkins are designed from a generic outlook, neglecting the unique needs of every woman.
Given these difficulties, Wager offers custom-made, high-quality products to fulfill the sanitary needs of Indian women. Being one of India’s top sanitary napkin manufacturers and private labelers, the company boasts of a diverse product range that includes economy pads, premium pads, maternity pads, panty liners, etc. In addition to this, the company performs an array of different operations, functioning as Sanitary Napkin Making Automatic Machine Fabricators, Automatic Machine Technical Consultants, New Product Design Innovators, Private Label Sanitary Napkin Manufacturers, & a Seamless Packing Solution Provider.
Wager: An All-Encompassing Feminine Hygiene Brand
Established in 2009, Wager is a trusted Automatic Sanitary Napkin Making Machine Fabricators in the country which has production capacities ranging from 300 to 900 pads per minute. Wager is also a top rated Manufacturer of Sanitary Napkin Products for Private Labels. Over the years, the company has dedicated most of its time to conduct researches and studies to help them custom-make their products to meet the needs of its clients and end-users. The never-ending list of positive customer feedback and reviews is a testament to the company’s top-notch products.
What makes Wager different from ordinary sanitary napkin manufacturers is its persistent attempts to bring about awareness. The company makes genuine efforts to connect with its end-users. Founder & Managing Director of Wager, Mr. Jinoj K stated, “I ensure I’m directly connected to the end-user through our NGO called CHRD (Centre for Hygiene Research & Development). We regularly conduct awareness sessions at schools, hospitals, IT companies, and homemakers in rural and urban areas.”
The brand considers itself as an overall solution provider of Comfort, Health, and Hygiene during Menstruation. It’s constant engagement with customers through such awareness sessions, gives the company an understanding of the different needs of different sects of women. This further helps the company come up with new technologies and designs to resolve its customers’ problems.
Last line under the same title – In the last decade, the company has successfully delivered over 30 unique sanitary napkin product designs for Private labels nationally and internationally. Since Wager is a manufacturer, it is rare that the general public knows about their brand. But their private label brands are quite popular in the market.
Mr. Jinoj’s Motivation Behind Founding WAGER
Back in 2007, Mr. Jinoj was watching a Malayalam Movie named Notebook directed by Rosshan Andrews, with his family. In the movie, there happened to be a scene wherein a teen schoolgirl gets her period during school hours. Unprepared, the girl gets flustered with embarrassment and hesitates to ask for a pad. After a while, she manages to muster the courage to ask a boy to buy her sanitary napkins from a store nearby.
This particular scene intrigued Mr. Jinoj and compelled him to ask his elder sister whether this was a common scenario at the school she taught. Much to his surprise, she admitted that this was more common than it should be. This kept him thinking for days on end. He wondered why such a natural bodily function was looked down upon. Another thing that bothered him was the unavailability of such a basic necessity.
“It kept me thinking and concern for many days on why such a common and natural issue should remain unresolved even after centuries of technological advancement.” He said.
The urge to resolve this issue kept Mr. Jinoj on his toes for several days. He approached numerous vending machine companies to see if those machines could be used to produce sanitary napkins. After several vain attempts, he thought of designing and making his own vending that would exclusively make sanitary pads and sell them to the schools nearby.
The Virtues That Drive Mr. Jinoj and His Brand
A successful company is one that works on building a relationship of trust and transparency with its clients. “Transparency is the basis of any relationship, be it friendship or business.” Said Mr. Jinoj.
For the company, every customer serves as an opportunity to impart real knowledge. The company believes in helping its clients launch their Private Label brand. Over the years, the brand has launched more than 40 private label brands in the sanitary napkins industry.
Some Noteworthy Milestones of WAGER
Having been in the sanitary napkin industry for nearly a decade, WAGER has won numerous laurels and hit new milestones with each passing year.
Here are some of the most notable milestones:
In 2007, the company started R&D on Vending Machines for Sanitary Napkins.
In 2009, the company manufactured its first set of Vending Machine & Incinerators.
In 2010, the company manufactured a fully sealed Sanitary Napkin brand called ‘Sanion’.
In 2013, the company shifted to Product Development and Consultancy in association with some of the top Chinese companies.
In 2014, the company consulted and worked with Kudumbasree, Asia’s Largest Women SHG under the Kerala Government.
In 2017, it established its 1st factory in Tamil Nadu along with two Production Lines and launched more than 5 private Label Brands.
In 2018, it established its 2nd factory in Cochin along with a Pouch Making Unit and also launched more than 12 brands through Private Labeling.
In 2019, the company was already supplying more than 40 private label brands across the country and overseas.
In 2020, the company is set to install two new factories in 2 other states in the country. The production of the same will commence in 2021.