Virtuous Industries LLP
Have you ever thought about how your favorite products make their way from a factory floor across the globe to your doorstep? The world of procurement is the intricate network that makes it all happen – a high-stakes game of connection, quality, and timing where even a small disruption can have a big effect on the things of daily use.
Virtuous Industries LLP has become a global sourcing powerhouse, headquartered in India, with a mission to change the procurement world by making international sourcing smooth, trustworthy, and value-driven. Leading this transformative force is Mr. Vijay Bhasin, the CEO of Virtuous Industries LLP. With over 25 years of experience in multinational companies, Mr. Bhasin has understood the challenges faced by global buyers when sourcing from India. Knowing these gaps in quality assurance, timeline following, and effective communication, he founded Virtuous Industries to fill this gap.
Virtuous Industries LLP works by mastering the problems of global sourcing and looking after supplier export-readiness. The company has a huge range of industries, including automotive, electrical, mechanical parts, home décor, furnishings, warehousing solutions, health & hygiene products, organic foods, and spices, showing their deep cross-category expertise as a one-stop, cross-sector sourcing partner.
In the spotlight of this edition is the visionary founder and CEO of Virtuous Industries LLP, Mr. Vijay Bhasin, in an interview for our prestigious “The 10 Most Recommended Sourcing Companies Revolutionizing Procurement 2025” edition. Stay tuned to learn more about his remarkable tale of success and the innovative strategies driving Virtuous Industries.
Prime Insights: Tell us about your company and its core mission in transforming the procurement world.
Virtuous Industries LLP is a global sourcing powerhouse, giving end-to-end procurement solutions from India. Our mission is simple: make international sourcing seamless, trustworthy, and value-driven. From supplier discovery to delivery, we simplify the complex, so that buyers get speed, savings, and scalability without stress.
Prime Insights: What motivated you to start your company, and what challenges in procurement were you aiming to solve?
With 25 years in multinational companies, I experienced firsthand the challenges global buyers face with quality, timelines, and communication in Indian sourcing. I understood the limitations of Indian manufacturers. Virtuous Industries was born to fill this gap, giving a culturally aligned, end-to-end solution that gives global buyers peace of mind and Indian suppliers global exposure.
At Virtuous Industries LLP, we’re not just sourcing products for our buyers — we’re building global partnerships filled with trust, agility, and purpose.
Prime Insights: What were some of the early obstacles you faced while establishing your company, and how did you overcome them?
Shifting from an employee mindset to an entrepreneurial one was my biggest transformation. Building a supplier pool that met global standards was the next hurdle — it took audits, mentoring, and hands-on engagement. Finding customers who believed in our value-driven sourcing model was tough initially— but our commitment and credibility soon opened doors.
Prime Insights: How does your company build trust in procurement, and what differentiates you from others?
We gain trust with precision and preparation. Our supplier selection is rigorous— we check manufacturing capabilities, do gap analyses, and help fill gaps before any buyer engagement. We co-develop products with suppliers to get first-time-right execution, and our quality documentation support gives global customers complete confidence in both process and product.
Prime Insights: What are your company’s flagship sourcing products, services, or solutions that highlight your leadership in the procurement sector?
We’ve mastered the art of global sourcing and supplier export-readiness. This lets us serve different industries— from automotive, electrical, and mechanical parts to home décor, furnishings, warehousing solutions, health & hygiene products, organic foods, and spices. Our deep cross-category expertise makes us a one-stop, cross-sector sourcing partner.
Prime Insights: How do you see trust in procurement evolving as digital transformation reshapes the industry in 2025 and beyond?
Trust will be tech-enabled but human-backed. We’re revamping our website with AI and chatbots for real-time buyer support and using ERP to track product development and supply chains, with instant reporting. Through value stream mapping, we align operations for transparency. We invest in technology to keep our customers at ease and in control.
Prime Insights: What strategies have you used to strengthen relationships with suppliers, clients, and other key stakeholders?
We’re patient listeners—we understand buyers’ and suppliers’ expectations. Our team designs customized strategies to solve every pain point. We train suppliers, organize direct calls for clarity, prepare them for audits, and make sure factories are visit-ready. Relationship investment is not occasional—it’s our everyday practice.
Prime Insights: How does your company build strong, long-lasting connections with customers, making sure of loyalty and satisfaction in procurement?
We go beyond deliverables. Even if a requirement falls outside our scope, we guide customers toward reliable solutions because we believe sourcing should never feel like a struggle. Our proactive support, responsiveness, and commitment to problem-solving turn transactions into long partnerships built on trust and ease.
Prime Insights: Share an initiative that boosted your company’s growth and reputation in procurement?
Our most impactful initiative is our mission to make India a global manufacturing hub by helping MSMEs. We help them become export-ready with quality, systems, and compliance upgrades. The result? MSMEs who work with us don’t just improve — they stay with us. Our value addition builds long-term relationships and global recognition.
Prime Insights: Have you introduced any groundbreaking technologies this year that are transforming procurement practices?
We have a digital sourcing dashboard that gives our clients real-time visibility into production, inspections, and logistics. We’re also using AI tools to simplify supplier identification and risk profiling. Innovation isn’t an event for us — it’s a habit.
Prime Insights: How do you measure the effectiveness of your sourcing solutions and the trust your clients place in your company?
We measure effectiveness not just in metrics, but in trust. Repeat orders, reduced defect rates, and faster lead times are our KPIs. But the real benchmark? When clients say, “We sleep better because you’re on our side.” We go beyond sourcing, constantly optimizing for cost-efficiency, productivity gains, and savings.
From value engineering and reverse engineering to market due diligence, we offer value-added services tailored to client goals. Every solution we build is meant to solve a problem and spark long-term growth.
Prime Insights: What feelings or impressions do you hope customers and partners have when they first interact with your company?
We want our customers and partners to feel heard, assured, and empowered. From the very first interaction, we aim to be that partner who listens deeply, understands their pain points, and go with their ultimate goals. As a listening company, we don’t jump to tell what we sell — we start by understanding what the client truly needs. Every solution we suggest is thoughtful, genuine, and built to create impact, with a strategy in hand and a smile on our faces. Because trust doesn’t begin with a transaction — it begins with empathy.
Prime Insights: What is your company’s long-term vision for the future of procurement, and what role do you aim to play by 2030?
By 2030, our vision is to make India the manufacturing hub of the globe.
We aim to become a global benchmark in ethical, agile, and value-driven procurement from India — serving as the trusted link between world-class Indian MSMEs and discerning global buyers.
Our mission is to empower 1000+ Indian MSMEs to succeed on the global stage and to support 200+ international clients in building resilient, cost-effective, and future-ready supply chains.
We’re also setting our sights on physical presence — with offices in the US, Europe, and Dubai by 2030 — to be closer to our partners and serve them with speed, insight, and impact. The future of procurement is global, transparent, and relationship-driven — and we’re here to lead that change.
Prime Insights: Could you share insights from your entrepreneurial journey in procurement and the lessons that shaped your business approach?
My procurement journey with global brands taught me that deep listening and long-term thinking drive value beyond price. Trust, built on problem-solving and anticipating risks, is crucial in global sourcing. This philosophy shapes Virtuous Industries LLP, where procurement is transformational. We invest in suppliers and simplify supply chains, believing great partnerships require care, competence, and consistency. Entrepreneurship in this field blends strategic precision with human empathy in every client engagement.
Prime Insights: What are your main objectives for the next year, both for your company’s growth and your personal professional development in the procurement space?
Over the next year, my focus is on strategic expansion into North America and the UAE to better serve global clients. I’m also launching a Sourcing Education Series for Indian MSMEs to simplify global business. Investments in tech like AI-driven interfaces will enhance transparency. I’ll mentor MSMEs to scale globally, aiming to build India’s reputation as a dependable sourcing hub with ethical and sustainable practices. This year is about smart growth and meaningful contribution.
