Vesta Consultant

The world of technology is constantly in flux, and the way businesses integrate audiovisual AV and IT solutions is no exception. Today, a seamless and unified approach is crucial for fostering collaboration, enhancing communication, and creating a truly dynamic work environment.
Vesta Consultant is a Bangalore-based company established in 2021 by Mr. Amar Bahadur. It is a BRT system integrator, offering a unique blend of services for evolving needs of corporate clients.
Mr. Bahadur, the driving force behind Vesta Consultant, brings over a decade of experience in the IT and AV industry. His journey began in IT sales, where he honed his understanding of client needs and the ever-changing tech landscape. This experience proved invaluable as he transitioned to the AV sector, where he focused on building relationships with AV system integrators.
However, Mr. Bahadur’s vision extended beyond simply offering standalone AV solutions. He recognized the growing need for a comprehensive approach that integrated AV, IT infrastructure, and corporate interiors. This realization led to the creation of Vesta Consultant, a company built on the principle of offering solutions for all corporate technological and spatial needs.
Vesta Consultant takes pride in its meticulous approach. They go beyond basic AV equipment or IT systems; they create complete solutions. They ensure exceptional sound quality with advanced audio tools, design custom IT infrastructure, and craft inspiring corporate interiors that reflect your brand.
We’re privileged to present an exclusive interview with Mr. Bahadur in our “The 10 Most Trusted AV and IT Infrastructure Solution Providers” edition. This insightful conversation offers a wealth of knowledge for businesses seeking to optimize their technological infrastructure. Don’t miss out on valuable lessons and practical advice Mr. Bahadur shares!

Prime Insights: What inspired you to start your company?

Early in my career, I realized success in the AV industry wasn’t just about selling products. It required understanding customer needs and designing solutions. This sparked a passion for learning. I actively pursued technical skills, attended training sessions, and embraced new technologies. This constant learning allowed me to evolve and tackle challenges. I believe in leading by example, so I work alongside my engineers, even on installations. The AV industry’s constant innovation keeps things interesting, and I’m continually expanding my reach into new areas like broadcasting and film.

Prime Insights- What were the initial challenges faced by your business?

Funding was a major hurdle at the beginning. Thankfully, strong partnerships with distributors and suppliers helped me overcome it. They believed in my vision and extended credit, allowing me to navigate initial financial constraints and currency fluctuations. Building trust with clients proved to be another challenge. My experience in the industry helped, but overcoming implementation hurdles and proving myself as a reliable partner took time and perseverance.

Prime Insights: How does your brand define trust in the market, and what makes it unique?

Building trust is key for our brand. We differentiate ourselves through exceptional customer support, on-time delivery, and a “never say no” attitude. We go the extra mile to fulfill client requests, even offering standby units if unforeseen issues arise. This commitment ensures projects stay on track and keeps clients coming back for more.

Prime Insights: What are your offerings (services or solutions)?

As a BRT system integrator, we offer a one-stop shop for all your corporate needs, focusing on three key areas:

• Audiovisual Expertise: We go beyond just installing speakers and screens. We use advanced audio measurement tools to guarantee exceptional sound quality in any environment, from conference rooms to auditoriums.
• Rock-solid IT infrastructure: A reliable IT backbone is crucial for any business. We design, implement, and manage robust IT infrastructure solutions, ensuring your systems are always up and running smoothly.
• Inspiring Corporate Interiors: We create inspiring environments that reflect your brand identity and promote productivity. We handle everything from space planning and design to build-out, so you can focus on what matters most: running your business.

Prime Insights: In an age of mistrust, do you see an evolution in how consumers trust brands, or are they still mostly doubtful?

In today’s environment, customer trust is complex. Established brands have an advantage, but new players can gain a foothold. Customers trust the people behind the brand. If I’m a new entrant, I need to prove my technical skills and R&D capabilities to build trust. Clients may give a new company a few chances, but results matter.
This is where a strong personal reputation comes in. When I started, my experience in the industry was my face value. Customers trusted me, and that opened doors. It takes time to build brand recognition, but by exceeding expectations, I was able to capture market share.

Prime Insights: How did you make your mark in the industry and in the hearts of your customers?

When interacting with clients, I prioritize building trust. I see things from their perspective, understanding their challenges and how decisions might impact their superiors. This empathy allows me to deliver solutions that address their needs and build lasting relationships. I consider myself an ally, not an adversary, and that’s key to earning client trust.

Prime Insights: What does a customer mean to you?

I view my clients as friends, not customers. By prioritizing their well-being and delivering solutions that benefit them, we build a mutually positive relationship. This focus on trust and long-term success fosters genuine connections, ensuring both parties thrive.

Prime Insights- How well are your clients connected with your brand? Haveyou measured how much trust consumers have in your brand?

The client connection is strong. They call me for projects and consider other vendors’ proposals too. I then explain how my solutions consider factors like cost, ease of use, and best results. My 90% conversion rate after first meetings speaks volumes. Through experience, I can gauge a project’s viability during initial talks. I do my homework beforehand, understanding if they’ve approached others and the client’s history. This meticulous approach minimizes wasted time and ensures successful project delivery.

Prime Insights: What are the most effective marketing initiatives or programs you have used to promote your initiatives, offerings, or services?

Until now, I’ve relied on my experience, network, and strong client relationships to grow the business. This approach has its limits. To reach the next level, I’m expanding. We’re launching marketing initiatives and hiring a sales team. This diversification will allow us to grow beyond a one-man operation. I’m also committed to building a strong team by training them to share my vision and become leaders themselves.

Prime Insights: What is the first thing that comes to a consumer’s mind when they see your brand?

Service and support. Customers see our brand as synonymous with exceptional service and support.

Prime Insights: What are your future plans for the brand?

In five years, I see Vesta Consultant as a leading AV powerhouse with a 50-person team and a dedicated office showcasing the latest technology. Looking ahead, I want Vesta Consultant to inspire others. We’ll keep innovating, build a world-class team, and deliver exceptional service. The future is bright, and I’m excited for what’s to come!

Prime Insights: How has your journey been as an entrepreneur?

Wonderful. The entrepreneurial journey has been a rollercoaster. It’s highlighted the importance of loyalty—those who stand by you through thick and thin. It’s also taught me humility and the power of karma. Early on, I had a big ego, but facing challenges showed me the value of keeping a grounded perspective.
While hard work is essential, I believe in a balanced approach. Adding a touch of spirituality has brought me peace and focus. It’s all about finding your path, and for me, that includes faith.
The journey wasn’t easy. I faced doubts from family and friends, but I persevered. Now, I want to use my story to inspire others. It’s a testament to the fact that, with hard work and a little faith, you can achieve anything.

Prime Insights: What piece of advice would you give to young entrepreneurs?

For young entrepreneurs, my advice is this: hustle hard, but also hustle smart. Stay curious! Honesty is key—with yourself and your clients. Own your mistakes, fix them quickly, and learn from them. Finally, don’t underestimate the power of a little faith. It can give you the strength to overcome any obstacle. You might be surprised by what you can achieve.

Prime Insights: What final message would you like to share with the Prime Insights readers?

Prime Insights readers, keep fueling your curiosity! Stay informed about your industry, but also explore the broader world. Embrace lifelong learning, and don’t be afraid to take calculated risks. There will be challenges, but perseverance and a touch of faith can help you overcome them. Remember, everyone started somewhere. Give new entrepreneurs a chance, just like others gave you a shot. The future belongs to them too! Believe in yourself and your vision, and success will follow.