Trending features of Facebook unleashed: 2023 edition

As already known globally to millions of people Facebook is the biggest social media platform, so marketers have to keep up a lot with this giant to leverage the options of offering more to its regular customers and make its base even bigger. It is going to cover all new Instagram updates and prepare to keep up with itself to verge into a more challenging platform than ever.

The last quarter of 2022 witnessed Facebook busy at Meta where the company had launched new reels and Group features, updated its interface for branding and safety purposes and lots more. Heading into this New Year, Facebook promises to leverage up with more automation, new capabilities and a ravishing streamlined experience across Meta platforms. Let’s look at what to anticipate in 2023:

Emphasis more now given on Reels:

As a vital part of Instagram, reels will now act like stories on Facebook too. For the app, the format has been a significant source of traffic, income, and interaction. Many Reel-related features have been automated and updated and it is going to be a focal point for Meta in 2023, with new advertising and e-commerce features coming our way.

Launch of more new Facebook Group features and Communities:

Facebook groups have long been a useful engagement tool, and the new capabilities now provide a beneficial way for users to network, foster interest, and create online communities. Brands now have a new opportunity to monetize their Facebook presence thanks to Meta’s previously continuously updated moderator tools for Groups and subscription-based groups. Groups are visible in users’ newsfeeds, the only difference it will make it to be displayed in a more catchy way to engage more business for Facebook. There will be new features for Group administrators for improved interaction.

A positive push for Advantage+ campaigns:

Meta Advantage+ campaigns are the most trending generation of automation-heavy ad campaigns that leverage Facebook’s incredible machine-learning capabilities to secure better brand results. Meta has been working non-stop on these campaigns and on advancing these offerings. It is an excitement to pause and wait to see how Meta takes the potential of this advertising product in the next year.

Investing further in Metaverse:

Over $36 billion has already been invested in Metaverse by Mark Zuckerberg and it’s evident that the Meta CEO is not going to slow it. He has been an enthusiastic investor in the project from the beginning and was open to introducing new features that make Facebook’s level more competent and challenging. He is always looking for new opportunities to create spaces that bridge the gap between real life and digital life. Now Facebook’s central stage is dealing with virtual and augmented reality technology to witness overwhelming commercial success and grow Meta more virtually this year.

Expansion of VR and AR offerings:

In 2023, Facebook plans to further widen its prospect of Virtual Reality and Augmented Reality offerings including new features and applications that will change the way people engage with this tech giant. As these two things have become more prevalent with time, business makers will need to think about how they can use these technologies to engage more with followers.

Increased focus on privacy and security:

Facing intense scrutiny over past years, its concerns about the safety and privacy of its users have increased over time. In 2023, it will continue to improve that platform such as the addition of already end-to-end encryption for messaging and two-factor authentication for accounts is done. Additionally, it has launched a new privacy center which will provide users and businesses with a central location to manage their privacy settings and data. Businesses will become more mindful about how to collect and use customer data and be transparent about them.

Growth of e-commerce and online shopping:

These are still growing rapidly and to tap this trend in 2023, Facebook has been testing new e-commerce features such as the ability to shop directly from a brand’s Facebook page and is likely to expand these offerings in the coming year. This will make Facebook a base for the generation of more revenue as this trend is a response to the growing popularity of e-commerce. Businesses will now focus to make the online shopping base more effective for customers and developing a strong online presence by improving product descriptions and photos, will be enforced too.

The ongoing growth of video content:

This year, the ongoing growth trend of video-making will unleash new features and continue to grow. Facebook is investing in new tools and resources to make video creation and sharing easier and more accessible, such as the ability to live stream in 4K resolution and new video editing tools. It is also exploring new ways for businesses to use video content to reach customers such as video shopping and video ads. This will engage and entertain new followers. It can also include live events, problem-solving videos or developing behind-the-scenes insight.