Top 10 Most Followed Instagram Accounts Worldwide 2023

Top 10 Most Followed Instagram Accounts Worldwide 2023


Instagram has evolved significantly since its start in 2010. Instagram, which began as a simple platform for sharing images, has since evolved into a comprehensive service with multiple functions.

It currently serves as a tool to reconnect with old acquaintances, establish new connections, serve as a creative outlet for people with varied abilities, serve as a battleground for social concerns, promote buying and e-commerce, and even serve as a gallery for displaying NFTs. In essence, Instagram has become a reflection of our interests, which is reinforced every time we check in by the universal algorithm.

The platform has also played an important role in the development of a new breed of celebrities. Instagram influencers have changed the way we search for and consume entertainment, as well as how brands sell to us.

Nonetheless, when it comes to the most popular Instagram figures, we tend to run into some known faces. For example, Cristiano Ronaldo recently became the first individual to reach 500 million followers on Instagram, with Lionel Messi close after. Instagram’s official profile has over 500 million followers, and pop musicians frequently switch positions in the rankings. In addition, another member of the Kardashian clan has entered the top ten.

We’ve created a list of the top 10 most followed Instagram accounts in the globe for your convenience. These are the accounts that keep us coming back to the platform.

List of Instagrammers

Rank Name
1 Instagram
2 Cristiano Ronaldo
3 Lionel Messi
4 Selena Gomez
5 Kylie Jenner
6 Dwayne “The Rock” Johnson
7 Ariana Grande
8 Kim Kardashian
9 Beyoncé Knowles
10 Khloe Kardashian
* Conclusion


The world’s most followed Instagram accounts in 2023


1. Instagram (@instagram)

Followers: 658 million most followed Instagram accounts in world

Instagram has the most followers of all, with over 500 million followers. Many of its 7,000+ posts feature popular, innovative, or attention-worthy creators, such as @sharawangsamulia (above), Insta-famous mini-pig Pua, and global celebrity model and actress Hoyeon Jung of Squid Game fame. Even virtual influencers, such as imma (@imma.gram), attract some attention.

2. Cristiano Ronaldo (@cristiano)

Followers: 607 million

Cristiano Ronaldo, the football legend, has a massive Instagram following. His account features not just his football accomplishments, but also his personal life, philanthropic activity, and business collaborations. Ronaldo’s posts receive a lot of attention and engagement from his millions of followers, showcasing his global power and appeal. His Instagram presence transcends his job, giving him a household name in both football and the digital world. most followed Instagram accounts in world

3. Lionel Messi (@leomessi)

Followers: 488 million

Lionel Messi, a soccer phenom, has an impressive Instagram presence. Messi’s Instagram provides a window into his life, documenting family moments, training insights, and endorsements in addition to his remarkable football career. With a large following, his postings receive a lot of likes and comments, demonstrating his global reach and influence. Messi’s Instagram integrates his professional and personal lives, cementing his standing as a soccer star and a popular social media presence. most followed Instagram accounts in world

4. Selena Gomez (@selenagomez)

Followers: 430 million

Selena Gomez, a talented performer, has a sizable Instagram following. Gomez’s Instagram offers a personal peek into her life, with posts on fashion, mental health advocacy, and her charity initiatives, in addition to her successful career in music, acting, and philanthropy. With a big following, her posts receive a lot of attention, showcasing her global significance. Selena Gomez’s Instagram combines her professional and personal interests, cementing her position as a multi-talented icon and influential personality in the world of social media.

5. Kylie Jenner (@kyliejenner)

Followers: 400 million

Kylie Jenner, a well-known personality in the beauty and fashion industries, uses her Instagram account to promote her cosmetic brand, Kylie Cosmetics, as well as her opulent lifestyle. She commands a sizable following on Instagram, thanks to her postings about cosmetic products, personal life, and fashion. Kylie’s social media influence underscores her role as a beauty and fashion entrepreneur, communicating with millions across the world and setting trends in the beauty and fashion realms. most followed Instagram accounts in world

6. Dwayne “The Rock” Johnson (@therock)

Followers: 392 million

Dwayne “The Rock” Johnson, a multidimensional professional, engages his large following on Instagram. As an accomplished actor, former wrestler, and entrepreneur, his posts frequently include movie promotions, health tips, and personal views. With a sizable Instagram following, he commands a lot of attention, demonstrating his global appeal. “The Rock” expertly blends his career and authenticity on the platform, cementing his standing as an iconic entertainer and influencer with a devoted following base.

7. Ariana Grande (@arianagrande)

Followers: 380 million

Ariana Grande, a well-known singer and actress, has an engaging Instagram presence. Her articles frequently revolve around her music career, performances, and personal life, allowing her to engage with followers in a more intimate way. She attracts a lot of attention on Instagram, which reflects her global celebrity. Grande’s Instagram bridges the gap between her job and her identity, confirming her standing as a music sensation and important figure with a global fan base.

8. Kim Kardashian (@kimkardashian)

Followers: 364 million

Kim Kardashian, a well-known reality television actress and businesswoman, uses Instagram to advertise her fashion and cosmetics brands, KKW Cosmetics and SKIMS. She has a large following and draws a lot of attention with her postings on fashion, lifestyle, and family events. Kim’s Instagram profile includes her business and personal life, highlighting her prominent position in creating beauty and fashion trends. It emphasizes her role as a cultural icon and entrepreneur with a devoted global fan base. most followed Instagram accounts in world

9. Beyoncé Knowles (@beyonce)

Followers: 318 million

Beyoncé Knowles, a legendary musician and actress, has an engaging Instagram presence that provides insight into her music career, family life, and humanitarian initiatives. She enjoys a large Instagram following, which reflects her global superstar status. Beyoncé’s tweets perfectly integrate her professional and personal honesty, cementing her status as a musical legend and a renowned influencer with a devoted and global fan following.

10. Khloe Kardashian (@khloekardashian)

Followers: 312 million

Khloe Kardashian, a well-known reality TV personality, entrepreneur, and social media influencer, utilizes her Instagram presence to promote her Good American brand and share glimpses of her personal life. With a substantial Instagram following, she garners significant attention, particularly through posts on fashion, fitness, and family moments. Khloe successfully bridges her profession and relatability on the platform, solidifying her role as a prominent figure in the world of entertainment and fashion, engaging fans worldwide.


We’ve looked at the 10 most popular most followed Instagram accounts in 2023, and it’s clear that these people have used social media to have a global influence. From sports legends to music stars to powerful businesses and TV personalities, these figures not only show the range of material on Instagram but also demonstrate the platform’s tremendous reach and influence.

Top 10 Most Followed Instagram Accounts

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