TogetherThrive Foundation
In the realm of social impact and legal empowerment, a new wave of organizations is emerging, leveraging technology to bridge the gap between marginalized communities and the complex legal system.
The competition in this sector is fierce, with numerous nonprofits striving to provide accessible and effective legal aid. Amidst this dynamic landscape, TogetherThrive Foundation stands out as a beacon of innovation and commitment.
Founded by Mayukh Maitra and Surabhi Sinha, TogetherThrive Foundation is a pioneering organization dedicated to empowering individuals through legal awareness and social empowerment. Mayukh Maitra, a seasoned entrepreneur with a background in AI and machine learning, brings a unique perspective to the foundation’s mission. His expertise has been instrumental in developing cutting-edge legal literacy tools that simplify complex legal information. Surabhi Sinha, a passionate advocate for social justice, has been instrumental in shaping TogetherThrive’s focus on using technology for positive social impact.
TogetherThrive Foundation operates on a simple yet powerful principle: to make legal information accessible and actionable for everyone. Through its innovative platform, the foundation provides a comprehensive range of services, including legal information, support, and AI-driven tools.
In the spotlight of our prestigious “The Most Promising NGO Aims To Empower Individuals Through Legal Awareness & Social Empowerment, 2024” edition are the visionary founders, Mayukh Maitra and Surabhi Sinha. Learn from him valuable lessons as an entrepreneur to excel in your own endeavours and make a lasting impact.
Prime Insights: What inspired you to start your company?
The inspiration to start TogetherThrive Foundation stemmed from a profound recognition of the transformative power of legal education in empowering women and advancing social justice. We saw how women struggle with legal issues like sexual harassment, financial problems, and family problems. We thought that teaching them about the law could help them solve these problems. So, we started TogetherThrive to help women learn about their rights and become more independent. We hope this will make society fairer for everyone.
Prime Insights: What were the initial challenges faced by your business?
It was hard to get people to know about us and trust our legal advice. We had to work hard to build relationships with people in communities and make sure our information was correct. It was also tough to reach people who really needed help, as they often don’t have many resources. But we kept trying and never gave up on helping people.
Prime Insights: How is your brand-defining “trust” in the market? What stands behind its uniqueness?
TogetherThrive Foundation sets the standard for “trust” by making sure that all of the legal information we offer has been carefully reviewed by experts. This builds a strong base of dependability. We are different because we are dedicated to facts and transparency. We know how important it is for people to get reliable legal advice. What makes us different is that we are committed to giving women and other underrepresented groups the information they need to easily navigate the complicated legal system. We don’t just give people knowledge; we also make sure they feel safe and supported, and they can count on us to help them find justice and equality.
Prime Insights: What are the services offered by you?
We help people find legal information and support. We give them accurate, checked information with real examples to guide them. Additionally, we leverage AI-driven products to broaden our impact. Our Profile Evaluator tool, for instance, assists individuals in easing their immigration journey by offering personalized guidance. We are also in the process of offering an AI-based MCQ generator that aims to aid other educational nonprofits in creating tests and exercises for their students, enhancing their educational outreach and effectiveness. Our goal is to make it easier for people to understand and use legal information.
Prime Insights: In an age of mistrust, are you seeing an evolution in how consumers trust brands, or are they still for the most part doubtful?
In a time when mistrust is generally prevalent, the way people trust brands is changing slowly, especially when it comes to important services like legal advice. This situation has made the TogetherThrive Foundation realize how important it is to be honest and dependable. Many people are still skeptical, but our promise to give you correct information that has been checked by professionals is slowly building trust in our community. We’re slowly getting past the initial doubts by keeping our promises and providing clear, real support. This shows that even in a world full of uncertainty, there are still groups like ours that can be trusted to help and protect those who need it most.
Prime Insights: How did you make your mark in the industry and in the heart of the customers?
We’ve helped people by giving them accurate legal information. We did a webinar on cybersecurity and deepfakes to help people understand these problems. This showed people that we care about real-world issues and that they can trust us. We’ve built a strong reputation because we’re reliable and always think about what’s important to people.
Prime Insights: What is a customer for you?
For TogetherThrive Foundation, a customer is not just someone who uses our services; they are an individual or community seeking empowerment through knowledge and legal guidance. Our customers are those who trust us to provide accurate, reliable information that can make a meaningful difference in their lives. They are people facing challenges—whether navigating complex legal systems, confronting injustice, or seeking to better understand their rights—and they turn to us for support.
Prime Insights: How well are the clients connected with your company?
Our clients are like our friends. We talk to them on social media like Instagram and LinkedIn. They ask us lots of questions and trust us to help them. Our online posts help us reach more people and spread our message about legal literacy. This helps us make a bigger difference in the world.
Prime Insights: What are the most effective marketing initiatives or programs you have used to promote your services?
We use social media like Instagram and LinkedIn to talk to people and share our stuff. This has helped us get more known and people trust us. We’ve also been written about in newspapers like IBTImes and Mid-Day, which has helped us reach even more people.
Prime Insights: Any new categories or changes this year?
We’re making smart chatbots that can answer legal questions. We’re also working with other groups to help more people and do good things for society. These new things show that we’re always trying to do better and help people.
Prime Insights: Have you measured how much trust consumers have in your brand?
Yes. We use to observe the engagement rate on our social media platforms, such as Instagram and LinkedIn, where we monitor the number of likes, shares, and comments on our posts. We’ve observed a high rate of shares and saves which indicates that our audience not only consumes our content but also values and trusts the information we provide and finds it relevant to save for future use. We also get good feedback and have been written about in newspapers.
Prime Insights: What’s the first thing that enters a consumer’s mind when they see your brand?
The first thing that enters a consumer’s mind when they see the TogetherThrive Foundation brand is empowerment through trusted, accessible legal support. People know we’re reliable and help them understand legal stuff. They trust us to guide them on their journey to be fair and equal.
Prime Insights: What is the future plan connected with the brand?
The future plan for the TogetherThrive Foundation is centered around expanding our impact through innovative technology and strategic partnership. We aim to enhance our AI-based tools, such as chatbots, to provide even more personalized and immediate legal assistance. These tools will help users navigate complex legal issues with greater ease and confidence.We’re working with other groups that care about social justice.
Prime Insights: How has been your journey as an entrepreneur?
The journey as entrepreneurs for both of us (Mayukh Maitra and Surabhi Sinha) has been one of passion, perseverance, and profound learning. For Surabhi, co-founding TogetherThrive Foundation was a natural extension of her commitment to using technology for social good. My background in AI and machine learning has been crucial in developing innovative legal literacy tools. My vision for using data to empower marginalized communities aligns with our mission, we’ve navigated entrepreneurship’s ups and downs. Our shared goal is to make legal information accessible and actionable for everyone, driving our continuous growth and learning.
Prime Insights: What do you hope to accomplish within the next year from a personal as well as professional point of view?
Within the next year, we hope to grow as leaders and deepen our understanding of the communities we serve. Professionally, we aim to expand TogetherThrive Foundation’s impact by launching new AI tools and forming strategic partnerships, solidifying our role as a trusted resource in legal empowerment. Our focus is on making significant strides in both personal development and advancing the foundation’s mission.
Prime Insights: A piece of advice for the young entrepreneurs.
Our recommendation for young entrepreneurs is to maintain unwavering dedication to their idea while also being adaptable in their approach. Embrace problems as occasions to acquire knowledge and develop, and do not hesitate to take well-thought-out risks. Constructing something significant requires a considerable amount of time, therefore, it is crucial to exhibit patience, perseverance, and consistently prioritize your objective in all your endeavours. Immerse yourself in a nurturing community and continuously pursue wisdom and motivation.
