Tim Cook; The Man Who Took Apple to Ascending Heights

Tim Cook
Tim Cook; The Man Who Took Apple to Ascending Heights
  • Tim Cook, better known to the world as the CEO of the world’s largest technology company, Apple, is also the highest-paid CEO in the world. He secured this position on 24th August 2011 and has always taken Apple forward by keeping the dignity of the brand value constant.
  • Tim was born on November 1, 1960, in Alabama. After graduating from Auburn University in Industrial Engineering in 1982, he did his MBA from Duke University later. For quite some period, he joined and worked for IBM and then in 1994, he became the COO at Intelligent Electronics in the Reseller Division.
  • Later in his life, he was promoted as the Vice-President of Compaq. Six months from then, his life changed when he was offered to join Apple by Steve Jobs. Tim was provoked not to join it because of Apple’s uncertain future at that time. However, he made a separate decision that changed his life forever.
  • In March 1998, Cook joined Apple with an initial responsibility of the supply chain management. One of his best strategies was to make a reduction in the product number in its range and also lower the number of resellers and distributors.
  • In 2000, he was made the director of international sales and then the head of Macintosh in 2004. In 2007, Cook became the Chief Operating Officer of the company. His life experienced the most brilliant turnover when he became Apple’s new Chief Executive Officer in August 2011, taking over the company’s responsibility from its co-founder, Steve Jobs.
  • By 2012, he was already in the list of the most influential people in the world. His motto of modifying Apple not just made it a high profile tech company but took it to the zenith of the business world on the platforms of advancing humanity. He slowly instigated Apple’s engineers to excel even with disabilities so that they are not left behind in the world of technological advancement.
  • Right from joining Apple, Tim took in the responsibility of managing the world’s sales and operations besides with guiding Mackintosh Division remarkably. In 2014, Apple secured its largest acquisition after it bought Beats Music and Beats physical science for $3 billion.
  • On June 2014, at the planet Developer Conference, Cook launched the newest version of the Apple software for desktop computers and mobile devices, OSX falls. The same year in September, the iPhone half dozen was introduced, which had a large screen size and came with advanced options like Apple Pay and Burst Selfie. Also, a fitness tracking device app named “Apple Watch” came out in the market in 2015.
  • In spring 2017, the iPhone X was introduced by Apple that completely shook the tech world for having an automatic face recognition system. He also launched some other major products like the Apple TV 4K, the iPad Pro, the Retina Macbook and AirPods. By 2018 August, Apple became a primary US company with a net worth of $1 billion. Tim has kept the Jobs’ legacy alive in Apple.

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