Tagnam Communications
Healthcare marketing isn’t just about promotion—it’s about conveying scientific information with empathy, clarity, and ethical responsibility. To effectively influence patient behaviour and HCP (Health Care Professional) decisions, communication must be:
- Scientifically accurate and compliant with medical and regulatory standards.
- Emotionally resonant, marrying hard facts with human stories that connect.
- Culturally attuned and sensitive to regional nuances in language, belief, and behaviour.
Introducing Tagnam Communications, a specialized healthcare communication agency based in India, driven by a singular mission—to simplify health communication and make it purposeful, strategic, and culturally relevant. With deep roots in the pharmaceutical, hospitals and other healthcare sector, Tagnam bridges the gap between clinical knowledge and public understanding through science-backed storytelling and innovative campaign design. Founded by Sanjeev Chopra, Tagnam Communications emerged from his extensive three-decade journey within the healthcare and pharmaceutical sectors. His experience includes influential leadership roles at global powerhouses like Publicis Health and McCann Health and pharmaceutical giants such as Eli Lilly, Wockhardt, and Ranbaxy.
Tagnam Communications distinguishes itself by weaving together patient-centric insights and nuanced regional understanding into communication strategies that are both scientifically robust and deeply empathetic. Their work goes beyond mere brand promotion; they are committed to shaping positive health behaviors, building vital health awareness within communities, and establishing lasting trust. Their strength lies in the creative fusion of strategic thinking with a strong sense of purpose—evident in their engaging gamified health campaigns and memorable, impactful storytelling. A prime example of their innovation is the Diabetes Carrom Championship, a campaign that embedded crucial health messages into a beloved Indian board game, resulting in widespread community participation and a significant boost in diabetes awareness. In the spotlight is the driving force behind this innovative agency, Sanjeev Chopra, the Founder & Chief Operating Officer of TAGNAM COMMUNICATIONS, featured in an interview for our prestigious “The 10 Most Trusted Healthcare Marketing Agencies 2025” edition. Stay tuned to know his tale of success.
Prime Insights: Can you introduce your agency and its core mission in the healthcare marketing industry?
Tagnam Communications is a specialized healthcare communication agency located in India, committed to creating purposeful, strategic, and impactful brand narratives for pharmaceutical companies, hospitals, and healthcare services. Our mission is to simplify health communication, inspire patient action, and help healthcare brands through innovative storytelling, science-backed messaging, and culturally rooted campaigns that resonate with the target audiences.
Prime Insights: What motivated your agency to specialize in healthcare marketing, and how does this focus align with your broader goals?
Tagnam Communications emerged from over three decades of our profound experience in the healthcare and pharmaceutical industries. I have held leadership roles at top global agencies like Publicis Health and McCann Health, as well as at pharmaceutical giants such as Eli Lilly, Wockhardt, and Ranbaxy. Through this journey, I identified a persistent gap between medical information and real-world patient understanding.
This motivated me to create a specialized agency that could bridge that gap—with empathy, scientific accuracy, cultural relevance, and creativity. At Tagnam, we believe better communication leads to better care, and every campaign we build is driven by that purpose.
Prime Insights: What strategies set your agency apart in healthcare marketing?
Tagnam stands apart by using patient-centric insights, regional nuances, and storytelling into scientifically accurate communication. We don’t just market brands—we shape behavior, build awareness and trust. Whether it’s creating gamified health campaigns or creating sticky narratives, our strength is in combining strategic thinking with purpose-driven creativity.
Prime Insights: How do you look after compliance with healthcare regulations while creating impactful campaigns?
With years of experience in healthcare communication, we understand the critical importance of staying within the regulatory framework. Our regular interactions with doctors help us validate concepts early, ensuring clinical relevance. Every medico-marketing content piece is developed by qualified medical writers and rigorously reviewed in-house. We also work with the client’s regulatory and medical teams, using their feedback at each stage. This collaborative and structured approach makes sure that our creative output is both scientifically sound and ethically compliant, without compromising on impact.
Prime Insights: Can you share an example of a successful campaign that made a significant impact in the healthcare sector?
One notable example is the Diabetes Carrom Championship, which gamified awareness by redesigning the popular Indian board game to include health messages. It attracted large-scale participation across communities and clinics, combining education with entertainment. The campaign improved diabetes awareness and encouraged preventive screenings among high-risk groups.
Prime Insights: What types of healthcare organizations or sectors do you specialize in serving?
We serve a wide spectrum of healthcare stakeholders, including pharmaceutical companies (both prescriptive and OTC brands), multi-specialty hospitals, health-tech platforms, medical device and implant manufacturers, ayurvedic and nutraceutical brands, as well as government bodies and philanthropic health organizations.
Our portfolio spans across chronic and acute therapies, surgical innovations, diagnostic services, women’s health, vaccination programs, and digital healthcare solutions. This diverse experience shows our deep understanding of the healthcare value chain and helps us to craft communication that resonates with both professionals and the public.
Prime Insights: How do you use data-driven insights into your marketing strategies?
We follow a dual approach—blending primary research, including in-depth interviews with HCPs and patients, focus groups, and feedback from the field force, with insights from reliable secondary healthcare databases available in the public domain. By integrating findings from these diverse sources, we identify unmet needs, behavioural trends, and communication gaps across both patient and provider journeys.
Prime Insights: Have you introduced any innovative tools or methods in healthcare marketing this year?
Yes, the key challenge that doctors face is non-compliance with treatment, largely due to poor awareness and patient lethargy. Tagnam, innovatively gamifies health information. Reimagining Carrom and Snakes & Ladders for diabetes education and interactive drawing for tobacco awareness, these on-ground activation programs offer a key differentiator, strategized, designed, and executed in-house for real-world impact on both HCPs and patients.
Prime Insights: How do you build trust and long-term relationships with healthcare clients?
We invest time in understanding our clients’ strategic goals, therapy area nuances, and challenges. Our transparent processes, consistent delivery, medical accuracy, and creative problem-solving have helped build enduring partnerships. Many clients return to us not just for campaigns but for strategic communication planning.
Prime Insights: How do you address the evolving needs of patients and healthcare providers in your campaigns?
We keep a constant pulse on changing healthcare behaviors—whether it’s the digital shift in patient journeys or the rising mental health needs. Our dual-focus approach ensures that both HCP and patient perspectives are reflected in the campaign through tools like empathy-driven narratives for patients and peer-to-peer education for doctors.
Prime Insights: What steps do you take for your marketing materials’ accuracy and ethical integrity?
All our materials are developed in consultation with medical writers and reviewed by medical experts. We fact-check using trusted sources like PubMed, WHO, and regulatory guidelines. We follow ethical standards around patient privacy, representation, and the avoidance of fear-based messaging.
Prime Insights: What are your agency’s long-term goals for advancing healthcare marketing practices?
Our long-term vision is to become a catalyst of change in health communication across India, where creative solutions are visually impactful and behaviourally transformative. We aim to build tools and formats that are replicable at scale, especially for public health awareness in rural and underserved populations.
Prime Insights: What advice would you give healthcare organizations on using marketing to improve patient engagement and outcomes?
Start by listening deeply to HCPs, patients and caregivers. Use marketing not just to promote, but to educate, reassure, and guide. Be consistent in messaging, simplify medical jargon, and use formats that your audience can relate to—videos, visuals, gamification, or local language tools. Most importantly, be authentic and purposeful.
