In India’s IT Sector, thousands of new brands emerge each day with the hopes of making it big in the market. However, only a few brands have managed to claim their stronghold in the market. These brands have claimed the top position in the market hierarchy owing to their cutting-edge systems, quality service, and a relentless commitment towards customer satisfaction. System Needs is one such brand which has completely metamorphosed the IT Scene in southern India. Based out of Mysore, the Award-Winning System Integrator company provides End to End IT Solutions like Desktops, Laptops, Printers, Scanners, Tabs and Accessories, Thermal Scanners, Smart Rack Solutions, etc. System Needs’ clientele covers a broad array of industries, including Retail, Education, hospitals & Healthcare, E-Commerce, Government, and Manufacturing.
System Needs’ Conception Story; The Vision That Drives the Brand
System Needs was conceived back in 2002 at Mysore, Karnataka. While initially the brand only focused on End User Computing Services and Accessories sales, it later on ventured into other branches of IT.
Upon starting out, System Needs had a clear vision as to how the brand should grow year-after-year. Its team always kept the bigger picture in mind, constantly upgrading its services in different niche areas.
As of 2020, the brand has a diverse solution portfolio that not only includes End User systems like Desktops, Laptops, Printers, Scanners, Thermal Scanners, but also holistic solutions like Data Centre Solutions, Surveillance and VMS, Data Storage & Hyper-Converged Infrastructure (HCI), etc. Moreover, its clientele now spans across multiple industries like Government, Retail, Education, Hospitals & healthcare, E-Commerce, IT/ITES and Manufacturing, covering the rest of Karnataka region.
In its 18 years of existence, System Needs has gone from being a small computer & accessories provider to a Multidimensional IT Giant.
Overcoming Challenges as an IT Startup in the 2000s
Mr. Vikas Chopra started the company in early 2000s, which was a very unfavorable time for upcoming IT Startups. The customers during that era were indifferent towards smaller, newer IT companies since only a handful of large brands dominated the market space. People weren’t as tech-savvy as they are today, so there was a general reluctance towards experimenting with new brands.
Adding to the difficulty of the situation, the cultural gravity within Mysore was strong. People in the city preferred the companies that were already established, and were averse towards trying newer brands. Mr. Chopra recollects how he got the door shut on his face numerous times while doing door-to-door marketing for his services.
Despite all the hindrances, Mr. Chopra worked harder and harder each day towards making his brand successful. He did initially acquire a handful of clients; however, it was not enough to sustain the business.
Later on, he started seeking big clients amid Pvt. Institutions, Govt. Sector, Hospitals, E-Commerce, etc., by personally visiting their office. Almost all the customers were hesitant to try his services. Their familiarity with the older brands was keeping them from doing so.
Finally, despite all the doubts of the customers, Mr. Chopra succeeded in changing their mindset. He gave them the best-in-class services at a much cheaper price. He gradually started expanding his client base across different industries and regions within Karnataka and VIKAS CHOPRA CEO & MD at System Needs after 18 years of perseverance, System Needs is one of the leading IT Solution Company in Mysore.
How System Needs Keeps Pace with Dynamic Market Trends
The team at System Needs keeps themselves updated with the latest market scenarios. They’re always scanning the market for various customer pain points and seeking innovative ways to address them. Alongside such endeavors, the brand is also focused on studying the changing IT Landscape and its implications for customers. This helps the brand better adapt to market uncertainties and be in tune with fluctuating customer demands.
Currently, the brand’s primary focus lies in promoting Artificial Intelligence, Deep Learning, Machine Learning, Cyber Security, and GIS Solutions. By advancing in these technological frontiers, the brand will not only be able to provide holistic IT solutions through their integration but also open new avenues for technological advancement.
R & D is another facet that is of great importance to the brand. Mr. Chopra Believes that R & D is essential for the growth of any company, so in their integration process, the team chooses OEMS who spend at least 30 % of their profit in R & D.
System Needs’ Noteworthy Achievements and Milestones
Being one of the most acclaimed IT Brands in Karnataka, System Needs has acquired several different achievements and milestones.
Some of them have been given below:
Received awards from Seagate as the Best Channel Partner at Switzerland.
Received the title of GEM of Mysore from DQ Weeks.
Ranked among the Top 10 End to End Solution Providers by silicon magazine.
Featured as the Best GEM HP Partner in Up-Country Karnataka.