Super Knit Industries: Carving a Legacy of Manufacturing Premium-Quality and Affordable Socks
MOST INNOVATIVE COMPANY OF THE YEAR 2023
Recognized for exceptional quality, innovative designs, and customer satisfaction, Super Knit Industries is a pioneering sock manufacturer based out of India. The company has an annual production capacity of 15,000,000 pairs of socks that are made with the utmost care and superior craftsmanship. Super Knit Industries supplies socks and undertakes contract manufacturing for several domestic and overseas hypermarket and supermarket chains. They also serve various renowned shoe and apparel brands globally.
With over 8,000 SKUs in stock and the widest range of socks for men, women, kids, and babies, the production processes at Super Knit Industries are 100% in-house. Their socks come
- in various styles, like formal, sports, and casual.
- in diverse lengths like no-show, loafer, sneaker, ankle, regular.
- In finest variety of materials like combed cotton, mercerized cotton, organic cotton, modal, bamboo, polyester, and nylon.
- Additionally, SKI also manufactures stockings and tights to cater to a wide array of modest customer preferences.
Prime Insights invited the respected proponent panel of Super Knit Industries, Mr. Naval Saraf-Chairman, Mr. Harsh Saraf-Director, and Mr. Vivek Saraf-Director, to closely traverse through the entire journey of Super Knit Industries. The dignitaries ebulliently interacted with us, and revealed facts about the company’s inception story, commendable achievements, production capacity, expansion plans across global boundaries, and dynamic work ethos. We have tried covering all the valuable nuggets we imbibed from their inspiring words and featured them in this read. We hope that through this enticing read, our readers will get the opportunity to see the true embodiment of a resilient entrepreneurial spirit. Join us as we bring to you the story of Super Knit Industries under the marvellous edition, “Most Innovative Company of the Year 2023”.
The Beginning Chapters
The foundation seeds were sown by the company’s chairman, Mr. Naval Saraf, back in 1999. Mr. Naval Saraf saw that during the 1885 era, prior to the inception of SKI, India was inundated with low-quality imported socks. He recognized an untapped opportunity in India’s sock industry. He also understood that there is no such quality player in India’s sock industry that could revolutionize the quality being offered, adhere to cost efficiency, and empower the economy at the same time. The passion for supplying the right quality and product innovation motivated him to confront this challenge and venture into entrepreneurialism. Since then, there has been no turning back for Super Knit Industries.
Mr. Naval Saraf has been vigilant about identifying market gaps, establishing a prominent presence of SKI in the textile industry, and building a company known for quality and innovation. The legacy of two decades is now being carried forward as Super Knit Industries has expanded its reach to countries like Europe, the UK, the Middle East, and South America.
A Glimpse of the Brand
Present across all eminent e-commerce platforms like Amazon, Flipkart, and Myntra, Super Knit Industries is not only empowering Indian sock manufacturing in the global market; the company has surpassed the quality standards of sock manufacturers from China. The company’s vision, innovative design development, has pioneered it to rub shoulders with socks exporters in China and Turkey, giving them a cutthroat competition. It has an exemplary track record of customer satisfaction and stands out as one of the best exporters of socks in India.
SKI’s unwavering commitment to quality, excellent customer service, and product innovation capability has led it to a position where the company operates with more than 15,000 outlets across the Indian subcontinent.
While starting SKI, Mr. Naval Saraf encountered various challenges, including establishing a true customer base, navigating through the competition, managing finances, and ensuring consistent product quality. But Super Knit Industries established its reputation purely on the basis of its exceptional quality, ensuring the highest standards of craftsmanship, innovative design, and ardent emphasis on customer satisfaction.
“A customer, to us, is not just a transaction; they are the heart of our business. They represent individuals who place their trust in our products and services, and it’s our duty to meet their needs. Customers are the lifeblood of Super Knit Industries, and their happiness and loyalty are our ultimate goals”, says the Director at Super Knit Industries, Mr. Harsh Saraf.
Unshakeable Alliances with Customers
Super Knit Industries has fostered strong relationships with over 300 distributors to promote its offerings. The company’s strategies likely involve leveraging in-house brands, long-term partnerships with well-known entities like Disney and Marvel, and an extensive distribution network to promote its offerings. The team has also conducted surveys, analysed customer feedback through the Net Promoter Score (NPS) Study, and monitored customer loyalty metrics to surpass industry standards.
The Road Ahead
SKI is excited to introduce a range of innovative products this year, including
- Yoga socks
- The ultimate office collection designed to combat odours and sweat
- Bamboo socks
- Pocket socks
- Premium Royale Gift Box, among others
Mr. Vivek Saraf, Director at SKI, elucidates the company’s future plan to strive towards continual success. “At SKI, we are dedicated to staying at the forefront of innovation in the industry. We will continue to focus on growth, sustainability, and building long-term relationships with clients. We will explore new product offerings, expand our market presence, and further strengthen our commitment to quality and excellence in the future. We are always excited about exploring newer opportunities for innovation and alleviating the standards of our existing services.”
Concluding Words from the Dignitaries
Towards the culmination of the interview, the dignitaries share a serene note of wisdom for all the aspiring entrepreneurs and young minds reading this vertical. Our editorial team expresses immense gratitude to Mr. Naval Saraf, Mr. Harsh Saraf, and Mr. Vivek Saraf for extending us the opportunity to feature Super Knit Industries on our platform. We are delighted to see what other milestones the company is set to achieve in the future. For the time being, let’s hear their message:
“To embrace innovation, you must pay attention to taking risks with proper planning. While it is always a good idea to experiment, you should welcome the suggestions and advice of people around you to see what improvements can be incorporated.
Innovation is essential for success in today’s rapidly evolving world, and companies that don’t bring innovations to their products tend to be left behind by their more innovative competitors. Hence, without any second thought, innovation in services is essential, which will strengthen your customers’ faith in your vision.
For the fresh young minds out there, there are diverse opportunities for you to explore, and a few setbacks don’t define your potential. The key to success is to learn from one’s challenges and keep moving forward. Your passion is a powerful motivator that can help one persevere through the most difficult challenges.”