Steps On How To Take Your Brand Into Metaverse
The Metaverse is a virtual reality platform that allows brands to create immersive experiences that are accessible through their smart devices. In the 1990s, there was a big push to get brands into the internet. The early days of web design were very much about getting your brand online, and that meant having a website that looked like your brochure. The main challenge for designers was how to take something flat and make it into a 3D experience. Now we’re at another turning point in digital design, as we move from the 2D world of websites and apps into the multi-dimensional Metaverse.
This time around, it’s not just about creating a replica of your existing brand (although you can do that if you want) but instead about reimagining your brand in this new medium. What will your logo look like? How will people interact with your brand in VR? Will they be able to touch it or walk around it? How will you communicate what you’re selling? What kind of experience are you offering that’s different from what is already available? It’s one thing to develop a brand that is both unique and aligned with your business. It’s an entirely different thing to bring it to life in the Metaverse.
Brands in the real world are always looking for new ways to connect with their customers. With the advent of virtual and augmented realities, this connection can be taken to a whole new level in a seemingly endless virtual space known as Metaverse. Here are some ways brands might want to start thinking about if they’re interested in venturing into the Metaverse:
- The first thing to consider about your brand is what role it plays in the user’s experience. Is your product a tool, or a place? For example, Second Life is a place, whereas Google Search is a tool. The second thing to consider is how your brand could fit into the Metaverse as a whole. You might have a great idea for how your product can be used inside of the Metaverse, but if it doesn’t fit in with the rest of the user experience, then it will just be an interruption to their voyage through this new digital world.
- A brand’s presence should be authentic and meaningful to the Metaverse experience. The easiest way for brands to get started is by partnering with Metaverse platforms. Brands can sponsor events or support branded channels, like live music performances or virtual concerts that exist only in the Metaverse. This allows brands to reach audiences in an authentic way that doesn’t disrupt the experience for users. Longer-term, as the audience for these virtual worlds, grows, brands will have new opportunities for creative storytelling and engaging customers in a more immersive way than ever before!
- Brands should take advantage of being able to reach people on a one-to-one basis. This allows them to connect with individuals who are specifically interested in a product, allowing them to build a relationship and potentially turn them into lifelong customers. In the real world, consumers interact with brands primarily through advertisements and physical stores. But in the Metaverse, brands are given complete control over the consumer’s experience; this environment enables limitless personalization and customization, giving consumers a peek at products through interactive demos and games.
Conclusion
Virtual reality provides brands with an unprecedented opportunity to build a more engaging relationship with customers. Brands can use 360° video and audio to transport people into a completely immersive experience that makes them feel like they’re there. Several studies have confirmed that memory is tied directly to sensory experiences—what we hear, see, touch, taste and smell. The Metaverse offers all these senses at once.