Saratthi Mobility Pvt. Ltd: Your Car. Our Driver
The 30 Most Trusted Brands to Watch in 2023- 2024
Young and dynamic entrepreneurs are leaving indelible benchmarks of excellence with their resolute passion. They are embracing entrepreneurship with an affirmative attitude to break formulaic boundaries. One such eminent and inspiring entrepreneur and his brainchild have marked their place in one of our most anticipated editions, “The 30 Most Trusted Brands to Watch in 2023- 2024.”
Mr. Bhavy Aggarwal, the Co-Founder and Director of Saratthi Mobility Private Limited, is a 23-year-old dynamic entrepreneur, who has the vision to become the global leader in the urban mobility space. With a Commerce degree from Sri Guru Gobind Singh College of Commerce, Delhi University and Post Graduate degrees in Management from IILM and the London School of Economics, he brings wide range of knowledge and management skills to the table.
The name of the brand draws inspiration from the revered Hindu tale of the Mahabharata. The brand is equivalent to a “Saratthi” for customers, just as Shri Krishna has been the ultimate light of enlightenment for Shri Arjuna.
The idea of building a mobility brand came to Mr. Hemant Saraogi – Founder CEO, along with Mr. Kapil Bidada – Co Founder who conceptualized the name Saratthi and this closely with Mr. Bhavy Aggarwal – Co Founder as the young and dynamic Entrepreneur with an edge, when while travel from Gurugram to Noida everyday Hemant wanted a driver, so he could work and even stop for evening meetings, dinners etc. He could not find such services in the existing Mobility market, so he thought of building a platform through which drivers could be booked, as per the requirements of the users. More than that, this idea also aligned with his motive to serve society at large.
The Initial Road
The initial challenge Saratthi faced was to figure out the best way to optimize the travel routine and expenses of the drivers. Upon extensive research, the team concluded that an e-bike would serve the purpose. The next challenge was the procurement of those e-bikes. Ultimate resolution came through smart management strategies and teamwork.
The Working Model of Saratthi
Mr. Bhavy Aggarwal explains the entire working procedure of the brand and how efficacy is maintained at each level. Firstly, the drivers are registered and verified through an extensive background check. The internal committee checks all the documents of the drivers to ensure profound safety standards are established. Moreover, the drivers undergo several tests before being hired by the brand. These include practical tests on driving with diﬀerent transmissions and specifications of vehicles. The drivers are equipped with hygiene essentials and tools to perform optimally. Upon hiring, the drivers undergo rigorous training to ensure quality standardized service.
Customers can book a driver instantly and anytime through the app. Saratthi has exceptionally implemented the idea of traveling in one’s own car with style and ease of driver service at their fingertips.
Equipped with trained and experienced drivers, Saratthi oﬀers services that are complete value for money.
The Diﬀerentiating Factors
- Project Prithvi: Project Prithvi has a commitment to sustainability. It is aimed at reducing carbon emissions by planting more trees and promoting sustainable modes of commute. We empower drivers by providing them with electric bikes to serve their to-and-fro travel requirements. This enables us to give competitive pricing to our customers. Further, E-bikes provide an option for drivers to integrate with other mobility apps.
- GPS Tracking of Drivers: GPS Tracking is enabled in every drivers’ e-bike to ensure safety for both our drivers and customers.
- Premium Quality Service: Drivers are trained in delivering premium customer service which includes greeting customers with etiquette, taking proper hygiene measures, and expertise in driving a wide array of cars. Trainers are assigned to drivers to ensure that the drivers have the most updated knowledge of cars and routes. Drivers are available for both point to point and hourly services.
When Customers’ Trust Speaks for the Brand
The realm of trust has been cemented as drivers at Saratthi fulfill the expectations of the customers, whether it is about safety or convenience. This trust is continuously creating visibility and a credible brand position in the market through word-of-mouth.
Mr. Bhavy Aggarwal explains further,
“Being the first to provide drivers instantly and witnessing the immense response from customers is a moment of pride for Saratthi. The mobility industry has wholeheartedly accepted the concept of providing instant drivers on consumer demand. Every customer is valuable to us, as their feedback gives us opportunity to improve and continued trust gives us strength to propel ahead and become a solution to a global problem.
Our clients find a sweet blend with us; we treat them as a part of the Saratthi family and invite them to participate with us frequently. We build on them as our brand champions for positive change. They keep us abreast of what the market sentiment is about Saratthi. We are determined to put our best foot forward, making sure that the quality improvements are remarkable and observable every time.”
The Undeterred Support of an Amazing Team Behind
Mr. Bhavy Aggarwal as Head of Operations is supported by an adept team of seasoned industry experts with over 30 years of business expertise. His team includes Ms. Ishanee Sharma, an alumnus from Harvard who manages all the legal procedures for Saratthi. Mr. Hemant Saraogi is the Founder, CEO and Head of IT, and Mr. Kapil Bidada is Co Founder. In addition to them, Saratthi is also nurturing under the guidance of experienced professionals, Ms. Anchal Andrews and Mr. Sujoy Banerjiee. Ms. Andrews holds global experience
in the urban mobility space, and Mr. Banerjiee manages the technical side of the app.
The Roadmap for the Coming Years
For the coming years, the team at Saratthi will scale its presence and make themselves available on a Pan-India basis. The brand’s services have been proven to produce results and solve societal transportation problems. The team has also started looking into potential Business to Business ventures. They will endorse collaborations with brands that can use Saratthi’s services for their own business operations.
Prime Insights extends heartfelt wishes to the entire Saratthi team, encouraging them to excel as trailblazers in the mobility industry. May their performance inspire young individuals to hustle with full force.