Oasis Fertility : A Power-Brand That’s Redefining Reproductive Medicine in India
The reproductive health of modern-day Indians is on a steady and steep decline. According to recent studies, a staggering 10-15 percent of married couples in India face the problem of infertility. Furthermore, only three million out of the 30 million infertile couples in the country are looking for plausible treatments.
Oasis Fertility is a highly advanced Fertility Clinic that aims to resolve this reproductive health crisis. With over 10,000 rated lab facilities, the brand offers personalized treatment and care for couples at every level of their conception journey. The brand has successfully treated thousands of men and women thus far. It is also regarded as a pioneer in the field of reproductive medicine in India.
Let’s take a deeper look at the various elements that’ve shaped Oasis’s success – its service portfolio, initial struggles, and so on.
An Overview of Oasis’ Service Portfolio
Oasis Fertility is a state-of-the-art clinic that offers personalized fertility treatments, whilst maintaining extreme confidentiality of clients. The clinic specializes in a broad array of treatments, some of which include:
- IVF (In Vitro Fertilization)
- IVM
- PGT-M
- PGT-A
- PGT-SR
- Conventional IUI
- Donor Treatments
- Cryo-Preservation,
- MACS
- Fertility Enhancement Surgeries. Fertility Wellness,
- Fertility Counselling –
- Androlife – Exclusive Male Fertility Clinics
The dedicated team of 300+ experts at Oasis work round-the-clock to provide competent solutions to clients. They constantly evolve their processes through regular research and publications on fertility treatments.
Oasis’ Inception & Success Story
Oasis Fertility was founded in 2009 after the founders of the company, Mr. Kiran Gadela, and Dr. Durga G. Rao saw the prominent issue of infertility in the country and the lack of reproductive medicine options. This encouraged them to establish Oasis. “We saw a clear need for an institutionalized set-up offering all the advanced fertility treatments under one roof, and we were one of the first in the country to do so,” says Mr. Kiran Gadela.
With Oasis, the founders wanted to offer a harmonized space for couples seeking fertility treatments.
The founders also came up with Oasis School for Human Embryology and Reproductive Medicine as a means to foster scientific and medical talent. “We had established Oasis School for Human Embryology and Reproductive Medicine to train Clinicians and Embryologists in Human Embryology and Reproductive Medicine,” says Kiran.
The institute offers a plethora of training programs and modules in the field of Reproductive Medicine. It also trains over 100 post-graduate doctors and embryologists annually.
Having no prior experience in healthcare, Kiran found it challenging to find his ground as a first-generation entrepreneur. However, he was excited to surrender himself into the spirit of entrepreneurship. “A lot of learning happened with many mistakes as well, and not repeating the mistakes was a priority. I have always been open, agile, and adapted quickly,” he adds.
Over the years. Kiran has steered the organization towards ethical and statistical excellence. He, along with his co-founder, infused values with professionalism into the brand. He also raised funding from a renowned life sciences private equity institution to make Oasis Fertility one of the only single-specialty players in the country.
Today, Oasis Fertility has spread its centers over big cities like Hyderabad (with centers in Banjara Hills, Dilsukhnagar, Gachibowli, Secunderabad, Miyapur, and Kompally), Warangal, Vijayawada, Visakhapatnam, Guntur, Chennai, Ranchi, Vadodara, Pune, and Bengaluru.
“Our brand stands for transparency and ethics. And we have been using technology in all our processes that have made the treatment experience less stressful and more engaging and informative.”
The Brand’s Value-Based Approach
Oasis is an organization that values its customers above everything else. The fact that the brand’s NPS score is 4.8/5 is a testament to this statement.
Recently, Oasis Fertility is ranked as the No.1 Fertility Clinic in South India, 2020-21, and for the 6th consecutive year in Hyderabad. It is also ranked as No.3 Fertility Clinic in India by the All India Times Lifestyle & IVF Clinics – Ranking Survey 2020-21 (An OMS initiative).
To connect with its clients better, the organization also partakes in the following initiatives:
#WeCanConceive- A unique Facebook page that offers support and encouragement to infertile couples. This page serves as a platform through which couples can discuss infertility issues without any judgments or inhibitions.
Patient Engagement Program- A program that helps patients stay updated on all the procedures in depth through email or WhatsApp.
Online Consultation- Amidst the ongoing pandemic, Oasis offers online consultation to ensure that the patients have a hassle-free experience. Through online consultation, customers can get in touch with top fertility experts with a click of a button.
EWS- Electronic Witnessing System- EWS is a highly advanced technology that eradicates the chances of sample mismatching during an IVF cycle. Through EWS, each sample is identified via a unique identification tag that can be tracked, monitored, and recorded throughout the IVF process.
IVF@Home- IVF@Home is Oasis’ pet project which was launched right after the COVID-19 outbreak. This initiative ensured that infertile couples received adequate treatment despite the pandemic, right from the comfort of their homes.
Plans for the Future
With the unprecedented changes brought upon by the ongoing pandemic, Oasis is working extra hard to offer fertility solutions. “The pandemic has brought unprecedented changes in many spheres of our lives. And this should not be a reason for the postponement of the wonderful journey of parenthood. So, how do we cater to the needs of people during such tough times? As we believe in the safety aspect always, we wanted to provide hassle-free services even during the pandemic,” says Kiran.
In the near future, Oasis also plans to expand its reach through new centers in Karimnagar, Bhubaneshwar, Tirupathi, Ongole, Mangalore, and Kurnool, to serve more couples across the country.
A Message to Aspiring Entrepreneurs
Kiran’s sheer resilience over the years has brought the organization to where it is today. Despite having no experience in the medical space before establishing Oasis, he fought against all odds and established the brand. Here are some suggestions he’d like to give to entrepreneurs having a similar goal: “My advice to the entrepreneurs, who want to venture into the same domain in the future would be that – Infertility is a fast-growing field, and the key for success is to foster the right partnerships, build a well-qualified medical team, operate with a service-oriented mindset, and above all, have patience.”
https://oasisindia.in/
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