MR.D.I.Y. (India):Proudly Honing the Title of “A Complete Family Store in True Sense” Since 2019

The 10 Most Visionary CEOs to Watch in 2024

MR.D.I.Y. (India)

“Through MR.D.I.Y., we want to create a globally recognized retail brand. Since our inception, we have maintained a wide variety of good-quality, value-for-money items, thereby holding to our motto of “ALWAYS LOW PRICES.”

From opening its first traditional hardware store in Southeast Asia 2005 to now becoming one of the largest home improvement retailer with stores across 11 countries MR.D.I.Y. has now became a trusted name, providing people with a promising array of everyday essentials.
MR.DIY have more than 3000 stores across Malaysia, Thailand, Brunei, Indonesia, Singapore, Phillippiness, Cambodia, Turkey, Spain, Vietnam, Bangladesh & India. Adhering to cost-effective pricing, ultimate customer satisfaction, and offering products in innovative retail formats is the winning formula that continues to stand with MR.D.I.Y.
Our editorial for the edition, “The 10 Most Visionary CEOs to Watch in 2024” invited the CEO of MR.D.I.Y. (India), Mr. Maneesh Sharma, who is creating significant milestones for the company with his remarkable leadership standards. He spilled many lesser known beans about what the initial phases of establishing business in India were all about. But before diving into the conversation, let’s have a quick overview of the company’s services, vision, and mission!

An Overview of the Company and its Services

In India, MR.D.I.Y. opened its first store in Infinity Mall Malad, Mumbai, in 2019. Since then, it has expanded to open more than 190 stores in 11 states. Most MR.D.I.Y. stores encompass an average of 5,500 square feet per store, providing a comfortable and wholesome family shopping experience. MR.D.I.Y. serves more than 188 million customers annually at all stores in Asia.
With ten categories—hardware, household, electrical, furnishing, car accessories, stationery and sports, toys, gifts, computer and mobile accessories, jewellery, and cosmetics—in each store, MR.D.I.Y. offers an average of 15,000 varieties of products at ‘Always Low Prices’. The company’s clientele ranges from individuals seeking household essentials to businesses requiring bulk purchases. The pivotal focus is on providing value and quality products to every customer.
The team at MR.D.I.Y. has been moving along with the market trends that refresh each day by adhering to a proactive approach to research, analysis, and adaptability. Continuous market monitoring, consumer feedback, and competitor analysis are the backbone of the company’s decision-making process. In addition to that, MR.D.I.Y. has also been collaborating with industry experts to further solidify its position in the industry.

Prime Insights: What methodologies do you implement as a leader to cultivate a harmonious work environment, ensuring that your team’s career development is holistic?

At MR.D.I.Y., we know that our core strength and prosperity lie in the happiness of our employees. The more they’re given growth opportunities, the more they become attached to an organization. So it is because of their hard work and resilience that we can witness MR.D.I.Y.’s sustained success. Hence, we prioritize employee well-being through various initiatives by regularly interacting with them and knowing their feedback. We offer competitive salaries, opportunities for growth, and a supportive work environment. Employee recognition programs acknowledge their contributions and push them to excel in their professional fields. foster a sense of belonging. Additionally, we also provide comprehensive benefits, flexible work arrangements, and prioritize their work-life balance.

Prime Insights: What strategic initiatives is the team at MR.D.I.Y. working upon for the future?

In the future, MR.D.I.Y. India aims to consolidate its position as a leading provider of essential products while expanding its reach and offerings. We plan to continue our aggressive expansion strategy, opening new stores in key locations across India to better serve our customers. Additionally, we aim to enhance our product range, incorporating more innovative and sustainable options to meet evolving consumer needs. Strengthening our online presence and omnichannel capabilities is also a priority, ensuring seamless shopping experiences for our customers. Ultimately, we remain committed to delivering exceptional value, quality, and convenience, solidifying our position as the go-to destination for household essentials and beyond.

Prime Insights: What milestones and achievements does the company boast of?

MR.D.I.Y. India takes pride in several significant milestones and achievements. These milestones underscore our dedication to excellence, innovation, and customer-centricity, driving our continued success in the retail landscape:

Rapid Expansion: Since our inception in 2019, we have opened over 190 stores across 11 states in India, demonstrating rapid growth and market penetration.

Customer Reach: Serving over 188 million customers annually across all stores in Asia underscores our commitment to providing essential products and excellent service.

Diverse Product Range: With ten categories encompassing over 15,000 varieties of products, we offer a wide selection to cater to diverse customer needs, ensuring convenience and satisfaction.

Market Leadership: Our consistent focus on delivering value and quality at ‘Always Low Prices’ has established us as a trusted leader in the retail sector, garnering customer loyalty and trust.

Prime Insights: What message do you want to give to those leaders who give up on their dreams because of some stereotypes?

To leaders who start undervaluing their giving dreams due to stereotypes, I want them to tell you that you have to step out of your comfort zone and experience failures along the way. Embrace your uniqueness, leverage your strengths, and defy conventional expectations. Remember, true leadership stems from authenticity and resilience. Stay focused on your vision, persist through setbacks, and inspire others by breaking barriers.

Prime Insights: Lastly, is there a message you would like to give to Prime Insights readers?

To the readers of Prime Insights magazine, I extend my heartfelt gratitude for your interest in MR.D.I.Y. India and our journey. As we continue to evolve and grow in the dynamic retail landscape, we remain committed to delivering value, quality, and convenience to our customers. Our success is a testament to your support and trust, and we are deeply grateful for the opportunity to serve you. I encourage you to stay engaged with us as we embark on exciting endeavors, striving to exceed your expectations and make a positive impact on communities across India. Thank you for being a part of our story.

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