Indian Trade Bird
Think about the last time you used a product made by a machine. Chances are that the machine was bought or sold through a B2B industrial marketplace. The B2B industrial marketplace is a huge sector, driven by the digital transformation of traditional industries. While providing immense opportunities, it also has unique challenges, like digital adoption resistance, intense competition, and complex procurement processes.
Indian Trade Bird, founded by Jitendra Prakash, Director of Go Ads India Pvt. Ltd., is a transformative force. With a foundation in the digital marketing expertise of its parent company, Indian Trade Bird came up to fill the digital gap in the industrial machinery sector. Jitendra Prakash’s vision was to create a focused B2B e-commerce platform that empowers manufacturers and suppliers, leveraging digital tools to streamline operations and expand market reach.
Indian Trade Bird provides a wide range of products across various industrial sectors, including machinery, equipment, and supplies. They ensure a balanced marketplace by implementing data-driven matching, promoting diverse supplier offerings, and maintaining quality assurance through verified listings. The platform tackles challenges such as digital adoption resistance and complex procurement by providing user-friendly interfaces, personalized support, and integrated communication channels. They also provide cybersecurity and data privacy, investing in robust protocols to ensure reliability.
In the spotlight is founder Mr. Jitendra Prakash, Director of Go Ads India Pvt. Ltd., in an interview for our prestigious “The 10 Most Promising Industrial Marketplace Platforms to Watch in 2025” edition. Learn from his insights and valuable lessons as an entrepreneur to excel and make your company the best. Stay tuned and know his tale of success.
Prime Insights: Can you share your startup’s vision and mission, as well as what inspired its creation?
Indian Trade Bird aims to revolutionize the B2B industrial marketplace by filling the digital gap in the industrial machinery sector. The mission is to empower manufacturers and suppliers by using digital tools to simplify operations and expand their market reach.
The inspiration behind its creation came from knowing the old communication methods and the limited reach of businesses in the industrial machinery sector, especially for the “Make in India” initiative.
Prime Insights: What industries does your marketplace serve, and how do you cater to their unique needs?
As Indian Trade Bird, we serve a wide array of vital industries, from the backbone of manufacturing with industrial machinery to the essential sectors of agriculture and pharmaceuticals. Our platform also looks after the growing needs in water treatment, construction, and even the innovative fields of solar and automotive accessories.
Understanding the unique needs of each industry, our marketplace is highly responsive. We give broad product categories and verify every listing for trust. We make sure of comprehensive availability by onboarding diverse suppliers and using data-driven insights to know market trends. Furthermore, we provide customized support and expert guidance to help businesses efficiently find the exact solutions they need.
Prime Insights: How does your platform differentiate itself from competitors in the industrial marketplace sector?
What truly sets Indian Trade Bird apart is how we’ve woven our deep digital marketing roots into the fabric of industrial commerce. We’re not just another marketplace; we’re laser-focused on the machinery, equipment, and related sectors you depend on. Our platform is built for smooth connections, simplifying communication to speed up lead generation. We’ve prioritized a user-friendly design, even providing easy registration via WhatsApp, alongside detailed directories. We’re working with the “Make in India” initiative, providing a powerful digital stage for our local manufacturers to shine on the global scene.
Prime Insights: What are the key challenges you faced while building your startup, and how did you overcome them?
In the B2B marketplace, we face unique challenges. First, there is digital adoption resistance; we solve it with targeted training, easing the transition for traditional industries. Second, intense competition; we differentiate by focusing on niche industrial segments and providing tailored solutions. Third, complex procurement: we simplify transactions with bulk ordering and integrated communication, building trust.
Fourth, cybersecurity and data privacy: we investmulti-pronged in robust protocols and seamless system integration, giving reliability. Lastly, to build customer trust, we prioritize personalized support and proactive engagement, fostering strong relationships. We’re not just a platform; we’re a trusted partner, solving these challenges head-on to grow.
Prime Insights: What innovative technologies (AI, IoT, blockchain, etc.) power your marketplace?
The technology specialists on the Indian Trade Bird team use advanced tools like AI and data analytics to optimize matchmaking between buyers and suppliers, simplify transactions, and improve user experience.
Prime Insights: How do you ensure seamless transactions, logistics, and supply chain management within your platform?
Our platform provides smoother processes through features like streamlined transactions and integrated communication. We also do bulk ordering, which likely simplifies procurement. These functionalities aim to reduce friction and improve efficiency in the overall transaction experience for our users.
Prime Insights: What measures do you take to improve security, transparency, and trust in your marketplace?
At Indian Trade Bird, security, transparency, and trust are paramount. We invest heavily in robust cybersecurity and data privacy protocols to protect your information. To give authenticity and accuracy, we implement stringent verified content benchmarks and policies for all listings. Beyond technology, we give personalized support and proactive engagement, building strong and reliable relationships. Our commitment to quality assurance is further reinforced through verified supplier listings, creating a trustworthy marketplace for all.
Prime Insights: What strategies have you implemented to attract and retain buyers and sellers on your platform?
To attract and retain you, we use our digital marketing expertise for targeted campaigns, connecting the right partners. Our intuitive platform make sure of a smooth transition from traditional processes. Personalized support and genuine engagement build trust and loyalty. We work on the unique needs of each industry, continuously optimizing with data. We proudly support local manufacturers through “Make in India” and improve your experience with valuable features and brand credibility.
Prime Insights: How has your startup evolved since its launch, and what are its major milestones?
Indian Trade Bird’s story began with its parent company, Go Ads India Pvt. Ltd., finding a digital gap in the industrial machinery sector. A major milestone was the launch of the focused B2B e-commerce platform to fill this gap and help manufacturers and suppliers with digital visibility and efficiency. The platform’s growth to over 30,000 buyers and 6,000 suppliers also is a significant milestone.
Prime Insights: What are your key expansion plans for 2025 and beyond?
Our sights are set on significant expansion. We’re actively planning to establish more connection points across various industrial zones in India, bringing us closer to you and fostering stronger local partnerships. Digitally, we’re geared up to amplify our visibility on major search engines, using cutting-edge digital marketing strategies to reach a wider audience. We’re committed to upholding the highest standards of authenticity and accuracy by implementing robust verified content benchmarks and policies. This multi-pronged approach will solidify our presence and improve the value we give.
Prime Insights: How do you adapt to emerging market trends and changing customer demands?
We at Indian Trade Bird are focused on adapting to the changing landscape. We recognize the growing digital adoption among SMEs and anticipate the transformative power of AI, ML, and blockchain in reshaping procurement and supply chains. We also acknowledge the rising importance of hyper-localization and sustainable practices. Our strategy involves leading this transformation by bridging regional gaps, championing digital integration, and using advanced technologies. Furthermore, we’re emphasizing sustainability to empower your businesses to align with these crucial modern trends.
Prime Insights: What is your long-term vision for reshaping the industrial marketplace landscape?
Indian Trade Bird’s long-term vision is to play a more significant role in its focus industries, contributing to their growth and addressing the evolving needs of stakeholders. It aims to enhance its impact by providing innovative solutions that simplifying operations, improve connectivity, and help manufacturers and suppliers in the industrial machinery and equipment sectors, for sustainable growth and innovation across industrial zones nationwide.
Prime Insights: What advice would you give to aspiring entrepreneurs entering this industry?
My advice to aspiring entrepreneurs would be this: first, find a clear unmet need or gap within traditional industries. Then, use your strengths to craft targeted digital solutions. Understand the challenges of your sector, and build trust and provide real value to your audience.
