House of Biryan (HOB)

In today’s competitive landscape, sustainable brands are making their name. Companies must have integrity, value-driven leadership, and quality to stand out. Prosperous Brands Private Limited embodies these qualities with remarkable insight and vision.

In a world obsessed with food delivery, Biryan has emerged as the undisputed king. It originated in Persia and has turned into a diverse culinary masterpiece. From the fiery Hyderabadi biryani to the aromatic Lucknowi variety, the aroma of this fragrant rice dish has captured the hearts and stomachs of millions.
House of Biryan, a flagship venture under Prosperous Brands, is a pioneering cloud kitchen brand revolutionizing the Biryani delivery landscape in Mumbai and Delhi. Founded in 2022, House of Biryan is led by Mohammed K. Bhol and Chef Mikhail Shahani, both seasoned professionals with a collective experience of over 25 years in the Biryani industry. Their passion for Biryani and commitment to excellence drive their brand’s mission to introduce this iconic dish to a global audience. With a strategic network of 20 outlets across Mumbai and Delhi NCR, they serve mouth-watering Biryani, Kepsa, and more, catering to the most discerning palates.

House of Biryan takes this culinary heritage to new heights, giving a modern twist on a timeless classic. HOB more than just a cloud kitchen; it’s an experience. The brand has quickly become a favorite among food lovers with its quality, consistency, and innovation. From the carefully curated selection of spices to the perfectly cooked rice, every element of their biryani shows their culinary expertise.

Mohammed K. Bhol, co-founder of House of Biryan, leads with innovation and integrity, focusing on sustainable, high-quality products aligned with modern values.

In the spotlight for Prime Insights’ prestigious edition, “India’s 10 Most Trusted Brands for Sustainable Products, 2024,” is Mohammed K. Bhol. In this exclusive interview, he shares valuable insights and lessons on what it takes to build a trusted brand in today’s evolving market. Stay tuned.

Prime Insights: Kindly brief us on the brand’s inception story.

The House of Biryan was born out of our love and enthusiasm for food (biryani). This passion led to the development of a concept that gave ‘Biryani’ a wider platform on which to present to the world. Our main point of emphasis is to spread happiness with biryani to the world, in addition to having great fun while doing it.

Global companies were expanding their product line to include cuisine categories like pizzas, burgers, and fried chicken; however, the sad fact is that we don’t have a pan-India chain that caters to Indian cuisine with consistency, particularly ‘Biryani.’ To address this issue and fill the gap of need, we created the House of Biryan.

Prime Insights: What was the motivating force behind its inception?

The love and pure passion for food, especially Biryani, goes beyond mere sustenance; Biryani represents warmth, happiness, and a sense of contentment. To me personally, I grew up around the cuisine being delivered commercially through my family’s catering business. We sought to capture this emotion through exceptional food, unwavering quality, and consistent taste. Our motivating factor was working on creating a brand that introduces Biryani to a global audience through an Indian culinary platform that is accessible and scalable. We strive to provide our customers with a memorable ‘Biryani’ experience.

Prime Insights: How does the brand define the “trust factor” in the market?

House of Biryan is a prominent player in the cloud kitchen industry and has built a reputation of trust and reliability through several key strategies:

First and foremost, unlike most F&B cloud kitchen brands, we are a “chef-led” platform that prioritizes quality of ingredients and consistency in taste and hygiene.

Each order uses high-quality ingredients, for a consistent and delicious taste. This commitment to quality has earned the brand a loyal customer base.

The kitchen follows strict food safety standards to maintain a clean and hygienic environment. We also make sure the packaging is sanitized before going for delivery.

This no-compromise attitude toward hygiene is instilled in each one of our kitchen executives and new joiners, creating an atmosphere that enforces and assures cleanliness. This makes sure that the customer receives clean and hygienic food, further building trust in the brand and the food we provide.

We kept the process very simple so that it was very easy for people to trust us. The brand’s processes have transparency and openness, which are very essential to building trust.

We actively engage with customers, to address their concerns and feedback. We have excellent customer care support so that customer needs are met and issues resolved effectively, thereby building a sense of trust and reliability.
House of Biryan’s creative branding and messaging help build a positive perception for a strong brand identity.

Partnerships and collaborations also play a very important role in building customer trust in our brand. We go out of our way to be available on every avenue and channel partner to service the customer where they are most comfortable.

We are present on the country’s two biggest food delivery platforms, Zomato and Swiggy, but in addition to these, we are also on a new platform called Thrive that caters to a varied audience while simultaneously delivering through our D2C channel and in-house-built House of Biryan app.

Prime Insights: What are the key differentiators of the company’s business model?

Our key focal point is to understand and deliver what our consumer wants, foster constant innovation in the menu, and maintain our consistent and delectable signature food experience.

Unlike other brands serving Indian cuisine, we offer unique experiential offerings like our ‘Meri Wali Biryani’ feature. This category gives customers the power of choice and lends ultimate customization. Customers can choose different spice levels, preparations, proteins, gravy, or add-ons. Customers love the freedom to create their biryani and experiment with different flavor profiles, giving them a personalized experience.

Prime Insights: Are there any new categories to be introduced this year?

This year, we have introduced an exciting range of new offerings across multiple categories, diversifying our menu. In response to growing customer demand, we have added a selection of flavorful kebabs and rich gravies to complement our signature Biryani dishes. Additionally, the Biryani menu expanded, providing our customers with more variety and customized options to suit different tastes.
These additions show our dedication to innovation and providing a more personalized dining experience for our customers.

Prime Insights: What’s the first thing that enters a consumer’s mind when they see your brand?

Biryani is a popular Indian dish known for its rich flavors and fragrant spices. House of Biryan, which specializes in biryani, immediately creates the desire for a delicious and fulfilling meal right away. Additionally, our brand name (House of Biryan) itself directly creates an association with Biryani, cementing this first connection in the minds of the consumers.

Prime Insights: What targets and plans are to be achieved in the coming years?

We at House of Biryan are on a mission to take the humble Biryani to a global platform. With an innovative approach, we are set to make this Indian dish more approachable, scalable, and consistent for a worldwide audience. The company’s vision extends beyond simply serving food—it aims to deliver a deeply personal experience for consumers.

As part of this bold vision, House of Biryan seeks to transform Biryani from an occasional indulgence into an everyday meal. The plan centers around developing a tech-driven platform that ensures fast delivery of food so that it reaches customers in minutes. This platform will emphasize convenience while maintaining the consistency and emotional connection consumers associate with Biryani. Rather than just focusing on the dish as a product, House of Biryan is determined to weave a personal narrative, allowing consumers to experience Biryani in a way that resonates with their unique preferences.

Our team’s long-held vision of expanding onto the global stage is set to become a reality by the near future.

We aim to establish 40 stores across five cities. This milestone will mark a significant step in the company’s journey to bring Biryani to the forefront of global dining while redefining the way the world experiences Indian cuisine.

House of Biryan is not just setting out to deliver a meal—we are delivering a cultural experience, one that blends innovation and emotional connection. Through this, we hope to make ‘Biryani’ a staple on dining tables across the globe.

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