Google is one among the few business giants that cares about helping other businesses. Be it their valuable developer tools or user friendly features, Google never fails to help businesses enhance their marketing activities. After all, every organization wants curate effective marketing strategies that will boost their business.

To help guide you through this better, we have carefully picked out the most powerful marketing tools offered by Google. Here are some of them that every business must reap the benefits of-

#1 Google Ads

Formerly known as “Google AdWords”, Google Ads is an effective optional tool that helps you curate advertising campaigns on-

• YouTube
• Google Search
• Third party websites

This tool operates on a bidding strategy. When one creates a campaign, they can add a landing page. They can also curate brief advertisements, generate mobile app installs, product listings, services offered, and the content of the video.

After this, one can choose from three pricing models, as per their preference.

1. Pay-per-click (PPC) model for garnering website traffic.
2. Cost-per-acquisition (CPA) model, for sign-ups or purchases.
3. Cost-per-thousand viewable impressions (vCPM) model for increasing brand awareness.

While the PPC and CPA can be used for paid search, vCPM can only be used for Display Network campaigns.

#2 Google Analytics

Google Analytics is a paid tool that is commonly used for website analytics. It’s database keeps a tab on the users’ interests, demographics, behaviour, and much more.

Google Analytics also helps you detect any fluctuations in your website traffic. This way you can take a note of any drops or improvements in your web engagement. It also helps you check whether any Google penalties are affecting your engagement.

#3 Google Keyword Planner

Google Keyword Planner is a powerful tool of the Google Ads Tools. It is a keyword research feature that helps the user get more insight on-

• Terminologies used for various topics
• Keyword ideas
• Language search trend
• Search volumes for different countries

One can use this tool independently, irrespective of whether they pay or not. However, if one has an active campaign, they get access to more information than those who don’t pay.

#4 Google Marketing Platform

Google Marketing Platform consists of an array of tools, specifically designed for businesses. It helps businesses gain more efficient marketing measurements for better outcomes. It is a paid feature that includes advertising and analytics tools by Google, some of which are-

• Search Ads 360
• Analytics 360
• Tag Manager 360
• Optimize 360
• Display & Video 360

This tool was created to integrate all the new tools into one new platform. This way, businesses can find all the tools for they need in one place.

#5 Google My Business

Google My Business is a tool that allows you to add your contact details like your Name, Address, Phone Number, open hours, post, photos, etc. This tool is connected to Google maps and requires you to register on GMB (for local SEO).

To use this tool, one needs to create a GMB account, fill in their details, and choose a verification mode after which they receive the verification, and submit the request. Once this is done, they can see their location on Google Maps.

To verify on GMB, one can choose among various ways, i.e., by phone, by email, by postcard, instant verification, and bulk verification (for more than one location).

#6 Google Trends

Google Trends is a free feature from Google that helps you analyse the popularity of any keyword/topic in the search engine. This tool uses graphs to display information on comparisons.

With the help of these graphs, one can compare data across different locations and regions of the world.

This tool helps businesses tremendously in analysing current trends and understanding the evolution of certain keywords.

#7 Google Patents

Google Patents helps the user understand the way Google’s algorithm functions. It provides a comprehensive amalgamation of patent data for documentation.

#8 Google Scholar

Google Scholar is a free web search platform. It is easily accessible and offers plenty of academic literature. It is an ideal tool for case studies or even day-to-day business stats. Through this tool, one can find articles, business news, books, abstracts, you name it.

Google Scholar is the perfect place for researching or documenting on a particular topic for your business.

#9 Google News

As a business owner, one must stay updated on the happenings of the business world. Google News gives you access to all the latest news articles based on your region and language preferences. This way, one can skim through customized headlines and articles.

#10 Google Alerts

Google Alerts is an important tool that helps you stay at the top of your game. It helps you stay updated on the topics you’re interested in. It offers customisable settings for every alert that you receive.

When you use this tool, you will receive an email each time Google finds an article relevant to you’re the interest you add in your preferences. This tool is helpful when one wants to monitor their online presence, keep a tab on their competitors or simply stay updated on sports or other news.

Whether you’re trying to improve your website engagement, brand presence or just want to stay updated on business trends, these marketing tools make it all seem like cake walk. Each of these tools are curated specifically to cater to the needs of every business, be it big or small. So, be sure to make the most out them the next time you’re struggling with business related issues!

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