Emotional Intelligence: The Lightning Rod For A Strategic Business

Emotional Intelligence: The Lightning Rod For A Strategic Business

Emotional intelligence is a strong guiding rod for the beneficial development of any workplace. It enhances leadership skills and improves business strategy. As a valuable skill, emotional intelligence is the core of any business model as it directly connects business leaders with their customers and helps them to understand their needs and demands. Many CEOs struggle to work efficiently with their team but don’t understand how to connect with their employees or customers so that their business achieves greater scale. That is where emotional intelligence plays its part and directly cultivates the D2C relationships for better business outgrowth.
The term ‘emotional intelligence’ is the ability to perceive, demonstrate, control, interpret and evaluate communication skills and undergo its effective construction. One can facilitate open communication, make relationships stronger with its employees and executives and develop improved work culture. Leaders need to acquire emotional intelligence for encouraging overall development.

There are 5 pillars of emotional intelligence. Let us have a glance at them:


Our emotions can at times extend beyond limitation but we can control our reactions at the workplace through self-regulation or impulse control. It helps to coordinate good relationships and enables leaders to check their way of behaviour before interacting with others and in difficult situations. It further promotes accountability and sets a clear mind goal for the growth of your business.


Empathic leaders can put themselves in others’ shoes and understand their way of handling things. They become understanding and are well-linked to other employees by relating with them at a personal level. Empathy doesn’t mean caring for others but it is like an attachment that helps you to recognize others’ emotions. While conducting conversations, true leaders with empathy can easily understand the other person’s state of mind.


Leadership is not mentorship but guiding the employees into the art of working towards a common goal. The most important action is motivating the employees to align and work out with the team. When all team members are motivated and focused on the same goal, the company is likely to hit targets. Employees are motivated when objectives are clearly set and individual recognition is there through hard work and contributions.


Self-awareness is very necessary as it makes you realize how your behaviour and ability affect others around you. The emotional state is a skill that develops the connectivity of the leaders with their employees. If as a leader you get frustrated at work, then employees are keen on feeling reluctant towards the company. Therefore, behave in a way so that your instinct does not reflect negatively on others and impact their performance. Therefore, self-awareness is necessary to understand how you control your emotions and act with others around you.

Social skills

This includes non-verbal communication, active listening, interaction with teammates, teamwork, project management, etc. all of these build overall communication and enhances connectivity with team members from within. The more the interaction with social skills, the more is business engagement. Effective communication is an important skill that a leader must possess to deal with the critical issue and tough topics. A leader gets more approachable by enabling positive working relationships with his teammates. This will continue as an effective feedback loop.

Benefits of emotional intelligence

Enhanced work culture is directly proportional to emotional intelligence. The benefits are:

  • Increased productivity with the right motivation and encouraged clarity.
  • Team alignment towards a common goal and achieving brand cohesiveness.
  • Increases accountability and emotional awareness with wider opportunities at work.
  • Enhances team communication by acting as a pillar of self-regulation.

To improve emotional intelligence in your organization and establish the traits of a good leader, one must follow certain ways. They are- practicing what is preached, establishing and showing better appreciation, getting to know your inner-self and people around you, providing proper training, improving performance with increased trust and making a commitment that can be accomplished.

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