Deuglo Infosystem Pvt. Ltd.

Today, businesses are looking for innovative solutions to stay ahead and relevant in the industry. Deuglo Infosystem Private Limited is a leading force in providing cutting-edge IT solutions for unbeatable success.
It was founded in 2014 by the dynamic duo of Mr. Sujit Thakur and Ms. Pallavi Baruah. Deuglo was born from an extraordinary vision to revolutionize and simplify the way businesses operate and handle information. The company provides a complete set of IT services that help businesses achieve their digital transformation goals. They provide a wide range of services, which include mobile app development, software development, web development, artificial intelligence, IoT, data science, and comprehensive digital marketing solutions.
Deuglo’s success is dedicated to a team of passionate professionals dedicated to delivering tangible results. And as Nelson Mandela famously said, “We need women at all levels, including top leadership, to change the power dynamics, reshape the balance of power, and consign discrimination to the dustbin of history.” Deuglo is creating a level playing field for women in technology.
With over 60% of its workforce being women, Deuglo is a testament to the power of women in leadership and technology. Pallavi Baruah, Co-Founder and Director, has been inspiration in creating a culture of inclusivity and building opportunities for women to excel in the tech industry.
In the spotlight, Mr. Sujit Thakur and Ms. Pallavi Baruah, Co-Founder & Director of Deuglo Infosystem Private Limited, for an exclusive interview in our esteemed “Brand Of The Year 2024” edition. We delve into the inspiring journey of Deuglo, highlighting its achievements, challenges, core values, and vision for the future. Discover the secrets behind their success and gain valuable insights into building a successful tech business.
Prime Insights: Kindly give us a brief about the company’s inception story.
Sujit Thakur: I saw a gap in the market—a need for a more efficient way to handle information. I envisioned a platform that could effortlessly gather, manage, distribute, and communicate information and data. With that vision to simplify this procedure in mind, Pallavi Baruah and I founded Deuglo.

Prime Insights: What was the motivating force behind its inception?

Pallavi Baruah: The motivating force behind Deuglo was our belief in the transformative power of technology to revolutionize and simplify how businesses operate. We aim to also empower organizations to make data-driven decisions and achieve unparalleled growth.

Prime Insights: What were the initial challenges your business came across?

Sujit Thakur: Well, to break into a crowded IT market was very challenging. And then establishing Deuglo as a reliable and high-quality service provider was an uphill battle. We faced strong competition and were required to differentiate ourselves from others to gain a foothold in the industry.

Prime Insights: How are you defining the “trust factor” in the market?

Pallavi Baruah: We’ve built trust by continuously delivering exceptional service to exceed customer expectations. Our focus always remains on understanding each client’s unique needs and then customizing our solutions accordingly. It has helped us in creating a strong, long-term relationship with our customers. We are a loyal partner in their success.

Prime Insights: What are the key differentiators of the company’s business model?

Sujit Thakur: Well, Deuglo provides a complete set of IT services, teamed with a persistent drive for innovation. We’ve built a team of experts who work really hard to give solutions that solve the unique challenges our clients face. We prioritize our clients, and this approach is the key to our incredible business model.
A unique aspect of Deuglo is our strong commitment to gender diversity. We have over 60% of our workforce as women today, and this way we have created an inclusive work environment that encourages equality, innovation, and creativity.

Prime Insights: What services does Deuglo provide its clients?

Pallavi Baruah: Deuglo provides a wide range of IT solutions to empower businesses. Our services mainly include cloud computing, software and web development, enterprise applications, mobile app creation, and digital marketing. We provide all-in-one solutions that fulfill the diverse needs of our clients, helping them achieve their digital transformation goals.

Prime Insights: In an age of mistrust, are you seeing an evolution in how consumers trust its services?

Sujit Thakur: Absolutely, we understand that evolution, and we are prioritizing transparency in our operations. We back our claims with concrete data and demonstrate an undying commitment to improvement. We stay true to our promises. and always put our clients’ needs first, and this way we’ve built a strong foundation of trust.

Prime Insights: How do you succeed in making a mark in the industry and in the hearts of the customers?

Pallavi Baruah: Deuglo’s success is simply built on a foundation of complete dedication to bring excellence in service. We’ve made a reputation for being reliable and trustworthy with our customers by providing innovative solutions. We are focused on building long-term partnerships with our customers rather than just transactional relationships. And it has been very influential in building a strong brand presence and a loyal customer base.

Prime Insights: How do you evaluate the value of a customer?

Sujit Thakur: We calculate a customer’s value by their overall satisfaction and loyalty. It’s not just about the revenue they help us generate, but also about their long-term connection with us. Their success is ours, and their failure is ours, so we focus on understanding how our solutions can actually contribute to their growth.

Prime Insights: How well are the clients connected with Deuglo?

Pallavi Baruah: We’ve built strong connections with our clients with open and consistent communication and regular updates. We prioritize their feedback and involve them in the process, making sure they feel heard and valued. Our long-term relationship with our customers is primarily built on trust and mutual respect.

Prime Insights: What are some of the most effective marketing initiatives that Deuglo has used to promote its services?

Sujit Thakur: Our marketing strategy is a blend of digital and strategic initiatives. We’ve used SEO, content marketing, and social media to build a strong online presence. Our Startup Booster Program has been very effective in positioning us as a supporter of innovation and growth. These efforts, coupled with targeted campaigns, have helped us reach a broader audience and generate interest in our services.

Prime Insights: Are there any new changes to be introduced this year?

Pallavi Baruah: Well, we’re excited about the innovations we’re bringing to market this year. We’re expanding our service portfolio to stay ahead of the game and solve the changing needs of our clients. We are coming up with solutions that use the latest technological advancements and provide even greater value to our customers.

Prime Insights: Have you measured how much trust consumers have in your brand?

Sujit Thakur: Understanding and measuring consumer trust is paramount to our success. We regularly collect consumer feedback through surveys, performance reports, and direct customer interactions. This data helps us identify areas for improvement and help fulfill consumer demands.

Prime Insights: What’s the first thing that enters a consumer’s mind when they see your brand?

Pallavi Baruah: I want people to think of Deuglo as reliable and innovative. We want to be the first name that comes to their mind when they need a trusted IT partner.

Prime Insights: What targets are there that you want to achieve in the coming years?

Sujit Thakur: Our vision for the future is ambitious yet grounded in our core values. We aim to expand our global footprint by introducing advanced IT solutions that anticipate market needs. We are poised to become an even more dominant force in the industry by deepening our client relationships.

Prime Insights: What message do you want to give to the young entrepreneurs?

Sujit Thakur: To young entrepreneurs, I say this: First of all, focus on innovation, deeply understand your market, and build genuine relationships with your customers. Remember, it’s not just about the product or service; it’s about the value you bring to people’s lives. Stay committed to excellence, and always put your customers first. Success comes from a relentless dedication to excellence and a client-centric approach.

Pallavi Baruah: To young female entrepreneurs, I would like to say: Don’t hesitate to take the lead. Your perspectives are invaluable. Surround yourself with mentors who can guide you; stay resilient in the face of challenges. And most importantly, break barriers to fulfill your dreams. As Marie Curie once said, “Nothing in life is to be feared; it is only to be understood.” With courage, determination, and knowledge, you can conquer any challenge in the business world.