Cinergy Distillers
Whiskey, gin, vodka, and rum – these iconic spirits have a story to tell. From celebratory toasts to moments of reflection, spirits have been our best friends for centuries, winning hearts and shaping traditions.
Today, this rich history is continued by brands trying to innovate new flavors with craftsmanship. This industry is huge and is evolving according to consumer tastes.
India’s growing presence on this world stage sees iconic brands rising and making their mark. With so many spirits vying for attention, Cinergy’s vision and quality are the perfect tonic for success.
Cinergy Distillers, a leading spirits brand based in Punjab, India, has distinguished itself with an extraordinary portfolio of premium liquors. Leading this charge is Vivek Tiwari, Franchise Manager, whose entrepreneurial vision and strategic leadership have been so important to the company’s growth. His expertise extends beyond brand expansion to have a strong commitment to eco-social responsibility and promoting safe drinking practices.
Cinergy Distillers, founded on the principle of blending traditional distilling methods with cutting-edge technology, operates from a state-of-the-art facility in Bacchus. Known for its meticulous quality control, the brand has a huge range of spirits, including whiskey, gin, vodka, rum, and beer, with flagship products like Royal Patialvi Whiskey gaining widespread recognition. Cinergy’s dedication to sustainability further differentiates it in the market.
In this edition of “The Most Promising Brand of 2025,” we spotlight Vivek Tiwari, Franchise Manager of Cinergy Distillers. Glean the valuable lessons he’s learned building a successful brand while becoming a global name. Read on to know the inspiring story.
Prime Insights: Tell us about the brand.
A premier name in the global spirits industry, proudly based in the vivacious city of Punjab. Our operations truly blend the rich heritage of Indian dexterity with modern invention, resulting in exceptional liquors that cater to diverse palates around the world. At Cinergy Distillers, we work for brilliance from foundation to conveyance.
Our manufacturing operations are located in India at Bachhus, a renowned facility known for its careful attention to quality and detail. Here, we combine traditional distilling techniques with modern technology to build a wide range of premium spirits that stand out in the market.
Prime Insights: Kindly give us a brief about the brand’s inception story.
At Cinergy Distillers, we believe that with great spirits comes great responsibility. Our aim to promote safe drinking practices and eco-social responsibility (ESR) is at the heart of our operations. We are not only committed to producing premium quality liquors but also to fostering a culture of responsible consumption and environmental stewardship.
Prime Insights: How is the brand defining the “trust factor” in the market?
Cinergy works expeditiously to blend spirits without a compromise. Life is full of moments, big and small, planned and spontaneous, and those moments need something worthy of occasions—so to unleash the profound secrecy with hands, Cinergy was born!
It produces a variable variety of blends, unique in the savor of premium quality, by using the finest malts to nurture pestering thoughts of the hangover. For those who choose an unrivaled value with an impeccable blend, we are your right preference. The liquid gold preponderance over our brands gives us credentials on inquisition. We make whiskey, gin, vodka, rum, brandy, and beer, famous Punjab’s historical pride, Royal Patialvi Whiskey Red & Black Rare Whisky, and much more. It’s expanding its wings beyond India, swaggering over Asia, and desires to spread from North to West.
Prime Insights: What services does the brand offer to its clients?
Spanning India to ensure premium liquors are accessible to all while preserving exclusivity and superior quality. Quality is our key. From ingredient selection to distillation, experts make sure every step meets high standards, earning us a name and fame for excellence and a loyal following.
Prime Insights: In an age of mistrust, is the brand seeing an evolution in how consumers trust its services?
Cinergy Distillers is committed to eco-social responsibility. We believe that our role goes beyond producing exceptional spirits to making a positive impact on the environment. Our ESR initiatives include: Eco-friendly Practices: We use environmentally friendly practices in our production processes, minimizing waste and reducing our carbon footprint. We use sustainable ingredients and energy-efficient technologies at our manufacturing unit, Bacchus.
Prime Insights: How did the brand succeed in making a mark in the industry and the heart of the customers?
By working closely with our manufacturing partners, bars, and social venues, we amplify our message and reach a broader audience. Together, we create a network of advocates for safe drinking and environmental responsibility, creating a culture of enjoyment and mindfulness. At Cinergy Distillers, we are proud of our comprehensive approach to encouraging safe drinking and eco-social responsibility. We want you to join us in these efforts, making sure that our premium spirits can be enjoyed responsibly and sustainably for generations to come.
Prime Insights: How does the brand evaluate the value of a customer?
Our vision is to remain at the frontline while upholding integrity, innovation, and customer satisfaction in every bottle we produce.
Prime Insights: How well are the clients connected with the brand?
We at Cinergy Distillers are deeply connected with our clients by providing spirits that blend traditional techniques with modern innovation. Our focus on premium quality, sustainability, and responsible drinking builds trust and loyalty. Through partnerships with bars, social venues, and global expansion, we strengthen these connections, making sure our audience values both the quality of our spirits and our mindful approach.
Prime Insights: Are there any new categories or changes to be introduced this year?
India’s rising dominance in the global spirits industry is underscored by the latest Drinks International report, which reveals that one-third of the world’s 30 fastest-growing spirits brands are Indian.
The country’s influence extends to whisky as well, with six of the top ten whisky brands hailing from India—a market where whisky accounts for nearly two-thirds of the overall spirits consumption.
The report, titled ‘The Millionaires’ Club,’ notes that India’s emergence as a leading spirits powerhouse coincides with its status as the world’s most populous country. Despite excise challenges that complicate trade, the potential for growth in the Indian market remains vast. “Cracking the Indian market offers almost limitless opportunities,” the report states.
Iconic White Whisky from Allied Blenders and Distillers (ABD) leads the charge, topping the list with a remarkable 1500% growth and 1.6 million cases sold in 2023. The success isn’t limited to whisky; Indian brands are also making waves in other categories.
Prime Insights: What message does the company give to the young entrepreneurs reading this draft?
Our strategic partnership with Bacchus, a renowned liquor manufacturing unit in India, enables us to deliver products of the highest quality. At Bacchus, we meticulously craft our liquors using time-honored techniques combined with modern technology, ensuring that every sip meets our rigorous standards.
