BRIHANS LABORATORIES PVT. LTD: PIONEERING PREVENTIVE HEALTHCARE SUPPLEMENTS FOR INDIA’S ANIMAL HEALTH INDUSTRY
COMPANY IN FOCUS 2023
In the realm of extraordinary achievements, there are those who create their own path. Today, we bring you the inspiring story of a brand that has embarked on a remarkable journey, caring for animal health (in both the poultry and cattle categories) and providing exceptional products for their well-being.
Prime Insights’ editorial team recently had the privilege of conducting an in-depth interview with Ms. Bhairavi Jobenputra, the Chief Executive Officer (CEO) of Brihans Laboratories Private Limited, for our captivating feature, “Company in Focus 2023.” Ms. Bhairavi’s strong business acumen and unwavering mission have steered Brihans Laboratories towards a path of excellence in the animal care industry. This article delves into the profound impact of Brihans Laboratories Private Limited as they revolutionize the animal care landscape.
Leadership at Brihans Laboratories revolves around the philosophy that true success lies in positively influencing the lives of many. This guiding principle is ingrained in the company’s ethos and drives its every endeavor. Without further ado, let us explore the captivating journey of today’s company in focus.
A Glimpse into the Company’s Origins
Brihans Laboratories aspires to be a renowned and respected brand in the animal healthcare industry, with a firm commitment to animal welfare at its core. The legacy of Brihans Laboratories dates back to 1987 when they set out with a resolute determination to deliver consistent quality products and unparalleled marketing services. With ISO 9001:2008 and GMP certifications, Brihans Laboratories has established a robust national presence in the animal healthcare sector. Today, their reach spans across India, manufacturing and distributing a wide range of Cattle Feed Supplements and Animal Health & Feed Supplements.
Located in Chakan MIDC, Pune, Brihans Laboratories operates its state-of-the-art formulation manufacturing plant. The plant is equipped with cutting-edge machinery and equipment to support large-scale production. Offering a variety of supplement forms such as powders, liquids, bolus, granules, and capsules, the manufacturing unit boasts impressive daily capacities, including 6 metric tons for powders and liquids, 6 lakh bolus in a blister pack, and 1 metric ton for granules.
With 21 distributors and a dedicated sales force of over 150 individuals, Brihans has established a strong Pan-India presence. Their extensive supply chain network, along with dedicated Sales, Technical, and Marketing teams, ensures seamless distribution and customer support. All Brihans products are crafted using carefully sourced, high-quality raw materials. The company’s product portfolio includes Feed Supplements, Premixes, Antimicrobials, Immunity Boosters, and Therapeutic solutions. Over the years, some of their products have become renowned brands in the industry, a testament to the unwavering trust and support of their customers. Brihans Laboratories remains committed to providing dependable, value-based products that promote the health and productivity of animals. Their dedication to continuous innovation and formulation refinement is central to their pursuit of excellence.
Brihans Laboratories’ strategic partnership with renowned international corporations like Novus (USA) has been instrumental in expanding its global presence and facilitating exclusive distribution of its products. Since 2016, Brihans Laboratories has successfully collaborated with Novus, leveraging their expertise and product offerings to serve customers across international markets.
Hero Products of Brihans Laboratories
It’s quite evident that Brihans Laboratories has set golden standards of intuitive leadership and some of its hero products have been the quality-setters in the Indian animal healthcare industry. To begin with, we have
- Minamil Gold- A supplement curated with utmost care for cows, buffaloes, calves, sheep, and goats, Minamil Gold targets improving the fertility and productivity of these animals. With a balanced blend of nutrients, Minamil Gold regulates milk production, improves reproductive performance, maintains the lactation cycle, enhances overall health as well as helps in healthy weight gain of the animals. In addition to it, Minamil Gold is an excellent option for poultry farmers to meet the increased need for vitamins and minerals during the prepartum and postpartum periods of their animals.
- Ambiplex- With a powerful concoction of essential Amino Acids and B-Vitamins, Ambiplex is specially designed to bolster the overall growth and performance of the cattle. This gem is potent enough to bring back the inner vitality of the animals and prevents the damage caused by heat stress. The continuous and regulated use of Ambiplex stimulates their natural immunity as well as protects the pivotal organs like the liver and kidney.
- Calcicare Gold- A premium quality vitamin and calcium supplement, Calicare Gold is made to ensure greater milk production and strengthens the bones and cartilage of the animals. An excellent supplement for better calcium absorption and minimizing metabolic disorders, Calciare Gold also improves the lactation period in cattle.
- Duaprim Powder- This antibiotic is composed of a blend of Trimethoprim IP and Sulphamethoxazole IP that are intended to treat contagious bacterial infections like Fowl Typhoid, Fowl Cholera, and Enteritis.
A Commitment to Research and Development
Ms. Bhairavi Jobenputra recognizes the significance of Research and Development (R&D) in Brihans’s expansion and success within the Indian animal healthcare industry. According to her, R&D, coupled with technology, plays a vital role in discovering innovative products and procedures that can provide a competitive advantage. She emphasizes that investing in R&D and technology leads to a better understanding of customer needs. By leveraging these resources, businesses can develop products and services that cater to specific customer requirements. This customer-centric approach can contribute to enhanced customer satisfaction and loyalty.
Moreover, Ms. Bhairavi Jobenputra highlights the role of R&D and technology in optimizing operations and cost-effectiveness. Through continuous research and development efforts, businesses can streamline their processes, improve efficiency, and reduce costs. This can result in better profitability and a competitive edge in the market.
Brihans, under Ms. Bhairavi Jobenputra’s guidance, demonstrates a commitment to excellence by dedicating significant time and effort to R&D. Their team works at the ground level to leverage research and development, aiming to produce poultry and cattle feed products that are free from antibiotics. This commitment to sustainability and animal welfare aligns with evolving consumer preferences and regulatory requirements.
Additionally, Brihans is focused on creating high-quality herbal products through its extensive R&D efforts. The objective is to offer products that are not only effective but also free from side effects, catering to the growing demand for natural and safe alternatives.
Overall, Ms. Bhairavi Jobenputra recognizes the value of R&D and technology in driving innovation, meeting customer needs, optimizing operations, and achieving excellence. By embracing these elements, Brihans aims to stay ahead in the industry and deliver exceptional products and services to its customers.
It is quite evident that Brihans’s target audience comprises B2B and B2C ground-level, poultry/dairy farmers, and other people involved in animal husbandry, from different rural parts of India. Certainly, there is a lack of proper guidance and awareness about the preventive healthcare and regulated nutritional requirements of cattle and other domesticated animals. To fill in this gap, Brihans Laboratories collaborates with the “Sarpanch” of respective villages and organizes various knowledge-oriented seminars, workshops, and farmer meetings to spread the necessary awareness about the aforementioned. They encourage them to use affordable and quality-effective feed supplements offered by Brihans Laboratories for their domesticated animals which in turn elevates their income generation as well.
Another imperative aspect of garnering the attention of the target audience is their eye-catching packaging. Brihans Laboratories has comprehensively worked on its packaging to avoid any sort of product wastage during transport and make it easier for farmers to differentiate between products as well.
“In addition to the aforementioned marketing initiatives, Brihans Laboratories has been actively participating and supporting government institutions’ large-scale tenders in the field of animal husbandry. By participating in government tenders, Brihans can utilize the opportunities provided by these institutions to expand its reach and impact within the animal health industry. By supplying animal healthcare supplements through government tenders, we believe in contributing to the overall development of the animal husbandry sector”, asserts Ms. Bhairavi Jobenputra
A Glimpse of Brihans’ Work Culture
The brand fosters an enthusiastic and encouraging work environment. With a resilient team of 150 people, Brihans has established paradigms of innovation and teamwork. Here, the team is made up of devoted professionals who share a common vision of giving domesticated animals the finest care possible.
“Our work culture prioritizes teamwork, swift communication, and respect for one another. All of our employees are encouraged to learn about the ongoing market trends. We motivate them to learn continuously and share their thoughts and viewpoints with the utmost freedom. We vouch for creativity, inventiveness, and perseverance in mindsets. We work to foster an environment of liberty, integrity, and diversity where everyone may contribute to the shared vision of delivering outstanding animal healthcare services”, says the CEO Ms. Bhairavi Jobenputra.
Testimonials Giving a Steer Reflection of Brihans’s Legacy
For any organization, the faith and trust of its clientele become the driving force to keep innovating with persistence. To give our readers insights into what Brihans’s clientele have to say about the company’s stellar services, we have featured some testimonials that clearly reflect the aura of corporate alliances built on years-long trust and grounds of authenticity.
“We have been using Brihans Products for our cattle for several years now. Their range of cattle feed, supplements, and healthcare products, has significantly improved the overall health and productivity of our herd. The nutritional composition of their feed has helped our cattle maintain optimal body conditions and improved their milk production. We recommend Brihans Cattle Products to fellow cattle farmers who are looking for top-quality products.”
–Mr. Mukul Hasthir, Avian Biological
“Brihans Products has been a trusted supplier for our Animal Healthcare Range. Their high-quality consumables have allowed us to deliver accurate and efficient products to our clients. The company’s commitment to innovation and customer support has been commendable. We are delighted to partner with them and would recommend their products to any veterinary industry seeking reliable and advanced solutions.”
-Dr. Girish Kolwankar, Premium Chick Feeds Pvt. Ltd. (Pune)
“Working in the veterinary industry, we understand the importance of reliable suppliers, and Brihans Products has proven to be an invaluable partner. Their extensive range of vitamin and calcium supplements is of premium quality. We appreciate their dedication to safety and efficacy, and our clients have noticed the positive outcomes. Brihans Products has helped us maintain our reputation as a leader in veterinary pharma, and we enthusiastically endorse their products to other professionals in the field.”
–Dr. Banibrata Maity, Shalimar Group (Kolkata)
“As a distributor catering to the animal healthcare sector, partnering with Brihans animal healthcare products has been a game-changer for our business. Their extensive range of both poultry and cattle, feed, supplements, and health-oriented products have allowed us to meet the diverse needs of our customers effectively. The quality and consistency of Brihans products have been exceptional, earning us the trust and loyalty of our clients. Furthermore, their responsive customer service and prompt deliveries have contributed to a seamless and efficient supply chain. We highly recommend Brihans Products to fellow distributors in the animal healthcare sector for a reliable and successful partnership.”
-Mr. Angad Sethia, Bharat Medicos (Guwahati)
“We have been doing business with Brihans Products for several years, and we are extremely satisfied with their range of products. Their range of quality feed, supplements, and health products has significantly improved the overall health and performance of my flock. The quality and consistency of their products have been excellent, leading to healthier birds and increased productivity. We highly recommend them as a trusted partner for the animal healthcare industry.”
– Mr. Achin Banerjee, Egg Industries (Raipur)
“Brihans Products has been our go-to supplier for animal nutrition, Vitamin supplements, Therapeutics, and Immunity Boosters for many years. The quality and effectiveness of Brihans products are unmatched, and I highly recommend them to all.”
– Mr. Ravindra Mittal, Ravindra Medicos (Delhi)
Ms. Bhairavi’s Take on Effectual Leadership
Ms. Bhairavi’s perspective on effectual leadership emphasizes the importance of future-sightedness and the ability to encourage others. According to her, effective leaders have a natural ability to guide and help individuals make difficult decisions when necessary. She believes that leadership is about creating an ideology that focuses on value addition. Leaders should enable their associates, clients, and stakeholders to strive towards this ideology while ensuring their personal growth aligns with the growth of the business. This suggests that effective leaders foster an environment where individuals can develop and succeed together.
Ms. Bhairavi Jobenputra also highlights the importance of astute management abilities, strategic thinking, and decision-making intelligence in leadership. These qualities help leaders navigate complex situations and make informed choices that benefit the organization and its stakeholders.
Furthermore, she emphasizes the role of mentorship in accelerating a company’s success. Under the right mentorship, leaders can create a supportive and fruitful workplace environment, which positively impacts the overall performance and productivity of the organization.
In summary, Ms. Bhairavi Jobenputra believes that effective leadership involves being future-oriented, inspiring others, creating a value-driven ideology, enabling personal and business growth, demonstrating astute management abilities, strategic thinking, and decision-making intelligence, and fostering a supportive work environment through mentorship.
Remember that success rarely comes overnight. It requires persistence, dedication, and a willingness to push through obstacles. Don’t be discouraged by setbacks or the fear of failure. Instead, embrace them as opportunities for growth and improvement. Learn from your mistakes and adjust your approach accordingly.
Surround yourself with a supportive network of mentors, peers, and advisors who can offer guidance and help you stay motivated. Collaboration and learning from others’ experiences can accelerate your progress and broaden your perspective.
Stay curious and never stop learning. The business landscape is constantly evolving, and it’s essential to stay ahead of the curve. Keep up with industry trends, market shifts, and technological advancements that can impact your business. Adaptability and a hunger for knowledge will give you an edge in the competitive market.
Lastly, always remember your purpose and passion. Building a successful business requires a strong sense of purpose and a genuine belief in what you’re doing. Let your passion drive you forward during challenging times, and let it be the guiding force behind your decision-making.
So, go forth with determination, embrace challenges, learn from failures, collaborate with others, stay curious, and let your passion fuel your journey. With these qualities, you can become a change-bringer and make a lasting impact on the world of entrepreneurship.