Advocacy and Legal Expertise | Finnlex Law LLP
“Disclaimer: Rule 36 of the Bar Council of India Rules prohibits advocates from soliciting work or advertising their services in any manner. This interview, the information shared here and its tone and tenor shall not be deemed to be solicitation of work. The purpose of this interview is to share insights about the workings of the legal field from the perspective of an emerging law practice for the benefit of young law students and fellow practitioners.”
The legal industry has long been known for its tradition and slow pace of change. But in today’s fast-paced world, innovation is no loaznger a luxury; it’s a necessity. Law firms that embrace new technologies and approaches are the ones that will thrive. To understand this more better, today we have Mr. Adapa V. SubbaRayudu, a passionate advocate for justice and founder of Finnlex Law LLP, a boutique law firm and a beacon of legal innovation, is reshaping the landscape of advocacy.
Finnlex is a legal powerhouse firm built on the core values of ethical conduct and unparalleled client service. They are redefining the client experience in the 21st century. Their goal is to become the trusted advisor you deserve, both now and in the future. But how exactly are they achieving this in such a competitive landscape?
In this insightful interview for the prestigious edition of The Best Legal Service Providers in 2025, we’ll explore Mr. SubbaRayudu’s unique approach to building trust, his commitment to staying ahead of the curve in the legal field. So, get ready to gain valuable knowledge from this enlightening conversation about this innovative legal practice that will leave you inspired and informed, and see why they’re making waves in the business world.
Prime Insights: What inspired you to start your company?
As the founder, a deep desire for justice fueled the creation of FINNLEX LAW LLP. We share a fervent belief that everyone deserves exceptional legal representation, not just the privileged few. Seeing a gap in the community for top-tier expertise in corporate, IP, and more, I brought together brilliant legal minds. We envisioned a collaborative powerhouse—FINNLEX—to champion the rights of individuals and businesses alike. Ethical conduct and unparalleled client service to build trust are our core values. We’re trusted advisors aim to guide one through any legal hurdle.
Prime Insights- What were the initial challenges faced in setting up a practice?
Primarily, we never considered running a law firm a profit making business organisation, rather we always gave priority to excel in providing tailored legal solutions to current generation legal disputes.
Launching our law firm and building a name meant overcoming giants—no established reputation, limited funds. We hustled with marketing, financing, leveraged networks, and offered competitive rates. But careful planning and some strategic loans kept us afloat. We learned case management, client communication, and courtroom finesse—all on the fly. Earning trust takes time, so we delivered exceptional service in every case. These initial obstacles were stepping stones.
Prime Insights: What are the essential offerings (services or solutions) for a law firm?
Since my initial days itself, I understood that the legal system can be a stressful experience for the common man. From the “date to date” delays in litigation to lengthy documents drawn up in contract drafting and negotiations, these intricacies of legal process are unfamiliar to the common man and thus, seem confusing. That’s why offering comprehensive legal services to ease their burden is essential for a law practice. In today’s times Our lawyers are trusted advisors and fierce advocates, providing clear counsel and fighting for rights of valued clients. We have deep expertise in advocacy, ensuring specialized representation. Apart from these, it also important to keep a client informed about their case so as to ensure that they have full awareness of the situation. I believe these are bare essentials needed by any new law practice. Whether it is a dispute, negotiating a contract, or facing complex legal proceedings, we’ll be your champion and any law practice worth their name should be too..
Prime Insights: In an age of mistrust, are you seeing an evolution in how consumers trust brands, or are they still, for the most part, doubtful?
“the Supreme Court has ruled that the relationship between an advocate and client is considered a “contract of personal service”. This unique relationship, where the client retains direct control, and the advocate’s actions are seen as an extension of the client’s own”
At Finnlex, we’ve been observing a real shift in how consumers build trust with brands. Consumers are savvier today. They see through empty marketing and demand proof. They value authenticity, transparency, an ethical track record, and a brand’s social impact. They want to see evidence that the brand walks the walk, not just talks the talk. Positive word-of-mouth referrals and authentic online reviews carry immense weight. People trust the opinions of their peers more than fancy marketing messages.
At FINNLEX we believe in our actions and we trust our actions speak louder. We have actively strived for and have delivered for our clients and continue to do so.
Prime Insights- To begin, how is your brand defining “trust” in the market? What stands behind its uniqueness?
In the fiercely competitive legal market, trust is a two-way street: transparency, open communication, and relentless pursuit of the best results for our clients. We translate legalese into plain English, keeping you informed every step of the way. We ardently champion the active engagement of our clients, inviting them to articulate inquiries and express any qualms they may harbor. Ultimately, we understand that our clients come to us during some of life’s most stressful times. That’s why we are fiercely results-oriented. All of these efforts enable us to keep the priorities of our clients at the forefront of our efforts. Such primary steps are, I believe, cardinal requirements in earning the trust of clients. Practitioners should never lose sight of it.
In the legal field our clients are the very lifeblood of a practice. It fuels our dedication to excellence. Each case is a true partnership, where their needs shape our strategies. Moreover, our satisfied clients become our strongest ambassadors. Positive word-of-mouth recommendations and genuine testimonials hold immense weight in the legal field. I believe in this philosophy.
Prime Insights: How did you make your mark in the industry and in the hearts of the customers?
At Finnlex, we win for our clients, and we win them over. We deliver strategic victories through expertise and meticulousness with strategic litigation, diligent negotiation, and a profound grasp of the intricacies of the law. We build trust by truly understanding your needs and keeping you informed. We transcend the mere role of legal representatives, transforming into trusted advisors.
“I can rely on them” is the first thought that dhould comes into a consumer’s mind when they see Finnlex as a brand. We break down stereotypes and preconceived notions about lawyers by combining strength and expertise with a genuine sense of humility and approachability. Our brand image shines on our website, social media, and the overall client experience from the initial consultation to the final resolution.
I would urge my fellow practitioners to take time and truly build a rapport of understanding with their clients. It is a small step but makes a world of difference in your relations with your clients. It enables them to know that you value them and their needs. This is my personal observation which we fervently implement at Finnlex.
Prime Insights: How well are the clients connected with your brand?
At Finnlex, we build attorney-client relationships. We cultivate strong connections built on a bedrock of trust, transparency, and open communication. From the initial consultation to the final resolution, we meticulously keep our clients involved and informed of every development. We’re always readily available—by phone, email, or online portal.
Prime Insights: Have you measured how much trust consumers have in your brand? Or We discussed at length about clients placing their trust in you. Now can you share any insights on how you perceive a client’s satisfaction with Finnlex’s work?
We value client feedback and track reviews, referrals, and social media engagement. When a client feels confident enough to recommend us to their network, it speaks volumes about their perception of our firm. Finally, client retention serves as a strong indicator of trust, particularly for clients with ongoing legal needs. High renewal rates signify trust in our long-term commitment to their success.
Prime Insights: Any new categories or changes this year?
Change is the only constant and such is the law of nature. Similarly, the legal world is changing fast, and we’re keeping pace. We’re embracing legal tech, from AI review to secure portals, to serve you better. We prioritize data security and navigate the ever-changing regulatory landscape. We invest in robust cybersecurity measures to safeguard this sensitive data. We’re also going global and remote-friendly. We’re here for you, now and in the future.
Prime Insights: What is the future plan connected with the brand?
We are using legal technology, such as artificial intelligence-powered legal research and document review tools, to streamline processes and explore ways to make legal services more accessible. We’re also committed to giving back to the community. Our goal? To be the trusted advisor you deserve, now and in the future.
Prime Insights: What are the most effective marketing initiatives or programs you have used to promote your
services? Or What efforts have you undertaken to give back to the legal community?
Law students are an integral part of the legal community but are often overlooked as being inexperienced. Recognising this sad situation, we’ve launched Juris Infinitum, a legal journal that publishes insightful articles and news updates written by members of the legal fraternity. Juris Infinitum provides students with a platform to hone their legal writing and research skills. Having their work published alongside that of established legal professionals gives them real-world experience.
Prime Insights: How has your journey as an entrepreneur been? Or What Does setting up a boutique law firm like Finnlex feels like? Is it similar to being an entrepreneur?
Starting Finnlex came with its own set of challenges and hurdles. Yes we did hustle and burnt the occasional midnight oil. I may not be an entrepreneur myself, but working with them has been incredible. However, the startup journey is bound to be full of challenges. Securing funding, fending off competition, and dealing with unexpected legal issues are all part of the territory.
The most successful entrepreneurs I’ve seen share a common thread: resilience. They are the ones who can adapt to changing circumstances, bounce back from setbacks, and learn from their mistakes. And that’s what makes for a true entrepreneur.
Prime Insights: A piece of advice for young entrepreneurs. Or what is the significance of prudent legal guidance for a new startup?
Young entrepreneurs! Passion is amazing, but legal groundwork is crucial. Secure your business with contracts, IP, and structure. We’re here to guide you, avoid stumbles, and launch strong. The entrepreneurial journey is a marathon, not a sprint. Be prepared to face setbacks, learn from them, and adapt your strategy. Invest time in building your network and strong relationships with potential customers, partners, and mentors.
Instead of ending the piece on advice to entrepreneurs we should end it with advice to newcomers in the legal field (Students and practitioners)
