Acviss Technologies
Have you ever bought something online and wondered if it was the real deal or not? You’re not alone. Counterfeiting is a multi-billion-dollar industry, affecting everything from medicines to luxury goods. It’s a hidden battleground where trust is under attack, and traceability is the frontline defense.
Acviss Technologies, founded in 2020 by Vikas Jain, has become a name in this field. With a personal experience of counterfeit products, Vikas Jain saw a future where brands and consumers are protected by advanced, data-driven solutions. Acviss uses AI and blockchain technologies to restore trust in global supply chains. Their mission is to get rid of counterfeits and improve supply chain transparency through scalable, innovative technologies.
In the spotlight is founder Mr. Vikas Jain, in an interview for our prestigious “The 10 Most Influential Firms in Traceability and Brand Protection 2025” edition. Learn from his insights and valuable lessons as an entrepreneur to excel and make it the best company. Stay tuned and know his tale of success.
Prime Insights: Can you provide a brief introduction to your company and its core mission in the field of traceability and brand protection?
Global supply chains are losing trust due to counterfeiting and inventory issues. Acviss, founded in 2020, is building credibility with AI and blockchain-powered brand protection solutions. With over 2 billion products across 11+ countries, Acviss looks after authenticity, combats counterfeiting, and strengthens supply chain transparency.
Prime Insights: What inspired the founding of your firm, and how has its vision evolved?
After returning from the US and traveling through rural parts of India, we encountered counterfeit cream, which was bought for our one-year-old child. The cream caused an adverse reaction. This personal experience shaped the company’s mission: getting rid of counterfeits through data-driven, scalable brand protection technologies. Over time, our vision has expanded to add supply chain resilience, compliance-driven traceability, and AI-powered risk mitigation.
Prime Insights: How does your company differentiate itself from competitors in the industry?
Acviss differentiates itself with non-cloneable security technology, AI-driven proactive monitoring, and blockchain-enabled traceability into a unified, adaptive ecosystem. Unlike traditional anti-counterfeiting solutions that depend on physical security features, it has real-time threat intelligence, predictive analytics, and automation for digital counterfeit detection. Our modular solutions give smooth interoperability with existing enterprise systems, offering unmatched scalability across diverse industries.
Prime Insights: What are the key technologies and solutions your company offers to enhance traceability and brand protection?
Acviss offers a suite of solutions, including Certify (advanced product authentication solution), Uniqolabel (non-cloneable security labels), Origin (blockchain-based track and trace systems), Truviss (AI-powered online brand protection), Assist (warranty fraud prevention solution), and Bonus (loyalty management solution). These technologies help brands maintain authenticity and transparency.
“In a world where trust is constantly under siege, Acviss Technologies stands as a digital fortress—using AI and blockchain to fight counterfeits, protect brands, and help consumers with authenticity.”
Prime Insights: How do your solutions help businesses combat counterfeiting and supply chain vulnerabilities?
Acviss provides a 360-layered security framework for offline and online channels, combining AI-powered monitoring, real-time product authentication, and blockchain-based traceability. This reduces risks by detecting counterfeits, preventing grey market diversions, and strengthening digital enforcement against fraudulent listings.
Prime Insights: Can you share a success story where your solutions impacted a brand’s security and authenticity?
A major brand in the Indian plywood sector was having counterfeit products affecting their brand reputation. Using Uniqolabel and AI-powered monitoring helped them reduce counterfeiting by 80% in a year, increasing sales by 2x and helping them grow in northeastern markets while improving customer engagement with secure authentication features.
Prime Insights: What role does AI, blockchain, or IoT play in your company’s traceability and brand protection strategies?
AI enables proactive counterfeit detection, predictive analysis, and online brand monitoring; blockchain ensures tamper-proof traceability across the supply chain; and IoT allows real-time product tracking. Together, these technologies provide a robust and intelligent ecosystem for brand protection.
Prime Insights: How do you foresee the traceability and brand protection landscape changing in 2025 and beyond?
The industry is shifting towards AI-powered predictive analytics, deep-learning authentication models, and blockchain-based regulatory traceability mandates. Hologram and QR code authentication are becoming obsolete. Governments worldwide are enforcing stricter track-and-trace regulations, necessitating interoperable and scalable digital compliance frameworks. The rise of direct-to-consumer authentication will help end-users to independently verify product authenticity using decentralized verification protocols.
Prime Insights: What are some of the greatest challenges companies face in protecting their brand integrity today?
Most companies consider brand protection an expense rather than an investment, creating a barrier to using any security measures for safeguarding their business. Companies struggle with the rising sophistication of counterfeiters, fragmented supply chains, and a lack of regulatory alignment across markets. Digital counterfeiting on e-commerce platforms poses a significant challenge that requires continuous monitoring and enforcement.
Prime Insights: How is your company solving regulatory compliance and global standards in traceability?
We design our solutions to go with key global regulations, including EUDR, DSCSA, and FMD, ensuring brands stay compliant with evolving legal requirements. Our blockchain- and AI-based platforms help keep auditable and tamper-proof records for regulatory reporting.
Prime Insights: What industries benefit the most from your traceability and brand protection solutions?
We provide customizable solutions based on industry-based challenges. Our solutions work for diverse industries, including pharmaceuticals, FMCG, luxury goods, automotive, agriculture, and electronics. Any industry facing counterfeiting risks or needing supply chain transparency can benefit from our technologies. For example, in pharma, we focus on regulatory compliance and patient safety, while in FMCG, our focus is on customer engagement and prhttps://primeinsights.in/electronic-vehicles-reshaping-automotive-industry/oduct authentication.
Prime Insights: Can you show any strategic partnerships or collaborations that have strengthened your solutions?
We collaborate with government bodies such as the Coffee Board of India and the Karnataka Startup Mission and global brands to improve anti-counterfeiting measures. Our partnerships with industry leaders help us refine our solutions and expand our impact in the brand protection ecosystem.
Prime Insights: What have been the most significant milestones in your company’s journey so far?
Acviss has over 2 billion products in 11+ countries globally, launching our blockchain-powered traceability platform and being recognized as a leader in brand protection solutions at global events such as AIPIA and Pharma Expo.
Prime Insights: How do you measure the impact of your solutions on businesses and consumers?
We track key metrics such as counterfeit reduction rates, consumer engagement levels, and supply chain efficiency improvements. Client feedback and real-time analytics from our solutions provide profound insights into their effectiveness.
