India is a land of extraordinary athletes whose influence goes far beyond the playing field. While many of them have earned global fame for their sporting achievements, a growing number have successfully transitioned into the world of business. From founding lifestyle brands to investing in tech startups and launching sports academies, Indian athletes are proving they are just as strategic off the field as they are on it.
This entrepreneurial trend has captured the attention of millions of fans and followers across the country. It’s also inspired young Indians to think beyond traditional career paths. Just like these athletes are diversifying their portfolios, more and more people are diversifying how they engage with sports and entertainment—whether through fantasy leagues, merchandise, or even sports betting platforms. One of the platforms gaining momentum is 4rabet India website, where users can explore cricket betting, football odds, and even play casino games. Fans also stay connected through the 4rabet official Instagram page for updates, promotions, and live sports content.
Now, let’s dive into some of India’s most iconic athletes who’ve made their mark not just in sports, but in business too.
1. MS Dhoni – Captain Cool, Business Cool
Mahendra Singh Dhoni is more than just a cricket legend. After retiring from international cricket, Dhoni stepped into multiple business ventures. He co-owns Seven, a lifestyle and sportswear brand that sells footwear, clothing, and accessories. The brand reflects his personal style—simple, strong, and performance-driven.
Dhoni is also a co-owner of Chennaiyin FC, an ISL (Indian Super League) football club. His involvement in this sport shows his passion for growing football in India. Additionally, Dhoni has invested in agriculture and organic farming, making him a well-rounded entrepreneur.
Virat Kohli – From Batting Icon to Brand Mogul
Virat Kohli is not only known for his aggressive batting but also for his sharp business acumen. He co-founded WROGN, a premium fashion brand for men that has grown into a popular urban fashion label. Kohli also owns One8, a brand that collaborates with Puma and spans across footwear, apparel, and fragrances.
He’s invested in multiple startups and ventures, including Chisel Gym, a fitness chain aimed at promoting health and wellness. Kohli’s business interests align with his personal brand—fitness, fashion, and forward-thinking.
3. Sachin Tendulkar – The God of Cricket and Boardrooms
Even after retirement, Sachin Tendulkar remains a household name. His business interests are diverse. He’s invested in Smaaash, a chain of sports-based entertainment centers across India. Additionally, he’s part of the ownership group for Kerala Blasters FC in the ISL.
Tendulkar also endorses and partners with numerous brands in equity-based deals, which means he profits as the brands grow. His approach reflects a deeper understanding of long-term business growth.
4. PV Sindhu – Smashing Success in Sports and Business
Olympic medalist PV Sindhu has been among India’s most influential women in sports. She’s begun investing and endorsing brands that align with her values and global presence. She signed a long-term deal with Li-Ning, a sportswear company, and has explored ventures in health, fitness, and education.
Sindhu is also reportedly exploring co-founding an online platform that promotes fitness and wellness for young girls in India—a reflection of her mission to inspire the next generation.
5. Saina Nehwal – Beyond the Badminton Court
Saina Nehwal, another badminton icon, has been active in promoting wellness and fitness initiatives. While she hasn’t launched a full-scale business brand yet, her endorsements are carefully chosen with a focus on equity participation.
She has shown interest in launching a line of fitness gear and health supplements, and is rumored to be exploring online wellness coaching platforms tailored for Indian youth.
6. Sunil Chhetri – Football Star with a Vision (Indian Athletes)

Indian football’s leading goal-scorer, Sunil Chhetri, is a passionate advocate for growing football infrastructure in India. He’s co-invested in local football academies and training centers to uplift grassroots football.
Chhetri is also rumored to be exploring sports-tech startups that help young players track their progress through data and analytics. His business ventures are deeply aligned with his long-standing commitment to football development in India.
7. Yuvraj Singh – Sixer King Turned Serial Investor
Yuvraj Singh has emerged as one of India’s most active athlete-investors. He launched YouWeCan Ventures, a fund that backs tech startups, healthcare, sports, and education initiatives. The platform was born out of his personal battle with cancer and aims to empower young entrepreneurs and innovators.
Some of the companies backed by Yuvraj include EduKart, Healthians, and JetSetGo. His transformation from cricketer to investor is among the most inspiring stories in Indian sports.
8. Mary Kom – Punching into Fitness and Nutrition
Six-time world boxing champion Mary Kom is not only a role model but also a businesswoman with a vision. She launched Mary Kom Regional Boxing Foundation, aimed at training young boxers in rural India. She’s also working on a line of organic nutrition supplements specifically designed for women athletes.
Her brand and foundation aim to promote healthy lifestyles, especially in India’s northeast, where access to training and nutrition is still limited.
9. Hardik Pandya – Flashy On Field, Focused Off It
Known for his flamboyant style, Hardik Pandya has recently stepped into the fashion and fitness world. He is reportedly planning to launch his own athleisure brand, which will combine urban streetwear with athletic performance.
Pandya also invests in personal branding, digital campaigns, and influencer marketing, making him a modern sports entrepreneur who understands the value of digital presence.
10. Neeraj Chopra – Olympic Glory and Business Beginnings
India’s golden boy from the Tokyo Olympics, Neeraj Chopra, has been inundated with endorsement deals. However, Chopra is planning wisely by turning some of these into equity partnerships.
He has expressed interest in launching a sports training and equipment brand tailored for javelin throwers and track & field athletes in India. His long-term business plans include setting up an academy for underprivileged athletes.
Conclusion
Indian athletes are rewriting the rulebook by successfully blending their sports fame with savvy business ventures. These stars have demonstrated that success on the field can be a stepping stone to bigger ambitions—ones that can make lasting impact on society, economy, and the youth of the nation.
Whether it’s fashion, fitness, tech, or training, these sports personalities are showing how determination and vision can carry over from the field to the boardroom. As a fan or aspiring entrepreneur, there’s a lot to learn and admire in their journeys.
And just like these athletes are diversifying their income streams, platforms like 4rabet India are helping fans engage with sports in new and exciting ways. Be sure to follow the 4rabet official Instagram for the latest updates and explore their offerings if you’re passionate about gaming, sports, and entertainment.