Acceron Industries
Did you know that the oil in your car isn’t just about keeping things slippery? It’s a high-tech cocktail of chemicals, engineered to handle extreme heat and pressure, like a tiny, invisible bodyguard for your engine.
The automotive lubricants industry is a fiercely competitive arena, marked by rapid technological advancements and strict environmental regulations. Manufacturers face the dual challenge of providing high-performance products while solving complex supply chains and changing consumer demands. Counterfeiting and substandard products pose significant threats, necessitating a strong emphasis on quality assurance and brand integrity. Companies that value innovation, transparency, and customer trust are meant to succeed.
Acceron Industries India Pvt. Ltd., under the leadership of Mr. Rahul Kaushik (CEO) and Mr. Rajneesh Yadav (Marketing Director), has come up as a formidable player in this sector. Born from the transformation of Heera Supplement Co. in 2019, Acceron Industries has quickly turned into a multinational enterprise. With a state-of-the-art manufacturing facility in Ahmedabad, corporate offices across India, and an international presence in Dubai, UAE, the company exemplifies ambitious growth and a commitment to global excellence.
Mr. Rahul Kaushik and Mr. Rajneesh Yadav, with their combined 60 years of industry experience, saw the need for reliable, high-quality lubricants to deal with the issues of counterfeiting and adulteration. Their aim is to provide trusted products at competitive prices, setting a new standard for integrity in the industry. Acceron Industries provides a comprehensive range of automotive lubricants, including engine oils, hydraulic oils, gear oils, and industrial lubricants. Their quality is visible in their rigorous manufacturing processes, sourcing of premium base oils and additives, and laboratory testing. Acceron Industries has built a strong brand presence and built lasting customer loyalty.
In the spotlight is Mr. Rajneesh Yadav (Marketing Director) in an interview for our prestigious “The 10 Best Automotive Lubricants Manufacturers & Suppliers of 2025” edition. Learn from his insights and valuable lessons as an entrepreneur to excel and make it the best company. Stay tuned and know his tale of success.
Prime Insights: Tell us about your company.
It is an honor to share with readers the inspiring journey of Acceron Industries, a company that has exemplified remarkable growth and ambition in the lubricants industry. Acceron’s started back in 2012 when Mr. Chandresh Kakkad found Heera Supplement Co. in Hyderabad with a single product. The company went through a transformative phase in 2019 with the appointment of Mr. Rahul Kaushik as CEO, followed by my association, leading to its rebranding as Acceron Industries India Pvt. Ltd.
In just five years, Acceron Industries has turned into a multinational company, with a modern manufacturing facility in Ahmedabad, corporate offices in Hyderabad and Bhopal, and an international presence with an office in Dubai, UAE.
“At Acceron, we don’t just manufacture lubricants; we engineer trust, quality, and innovation to drive the future of the automotive industry.”
Prime Insights: What was the inspiration behind launching your company?
Acceron Industries is not a family-run enterprise but a dynamic collaboration of seasoned professionals with huge industry expertise. With over 40 years of experience, I, along with Mr. Rahul Kaushik, who has nearly 20 years of industry knowledge, saw a huge challenge faced by customers—counterfeiting, adulteration, and the circulation of substandard lubricants. This issue comes from the vast market size and the lack of stringent regulatory enforcement. With a commitment to quality and integrity, we set out to provide a reliable alternative—high-quality lubricants at a competitive price—making sure customers have access to products they can trust.
Prime Insights: What were the initial challenges you faced, and how did you overcome them?
The primary challenge for any new entrant in a competitive market is gaining acceptance, as established brands dominate every price segment.
Acceron strategically positioned itself in the premium segment, ensuring its name became synonymous with high-quality lubricants. Customers in this category prioritize quality, allowing us to differentiate ourselves effectively. Through consistent engagement initiatives such as workshops and training programs, we successfully educated end users on our stringent quality standards, reinforcing trust and brand credibility.
Prime Insights: How is your brand redefining “trust” in the market, and what makes it unique?
At Acceron, we uphold stringent quality standards and robust systems at every stage, from the procurement of base oils to the shipment of finished products.
We source base oils from the finest suppliers in the country and procure additives from renowned U.S.-based vendors. Our commitment to excellence is reflected in our rigorous manufacturing processes, which adhere to the highest industry standards. Each batch undergoes comprehensive laboratory testing at our state-of-the-art facility in Ahmedabad, ensuring superior quality and reliability.
Prime Insights: What are the key offerings (products/services/solutions) that set your company apart?
Our extensive and diverse product portfolio reflects the scale of our ambitions and commitment to growth.
We offer a comprehensive range of engine oils catering to the entire automotive spectrum, including two- and three-wheelers, passenger cars, commercial vehicles, tractors, construction equipment, and stationary diesel engines. In addition, our portfolio includes hydraulic oil, gear oil, UTT oil, industrial lubricants, grease, and coolant, ensuring a complete lubrication solution for various industries.
Prime Insights: How do you see consumer trust evolving in today’s fast-paced and competitive business environment?
Customer trust in the lubricants industry is evolving rapidly as businesses navigate an increasingly fast-paced and competitive market. Today’s customers demand not only superior-quality products but also transparency in sourcing, manufacturing, and environmental impact. With the rise of digital platforms, access to product information, performance data, and customer feedback has never been greater.
In my view, companies that prioritize quality assurance, after-sales service, and transparent communication are best positioned to build lasting customer loyalty. In this dynamic landscape, brands that consistently deliver on their promises, embrace innovation, and foster transparency will stand out as trusted industry leaders.
Prime Insights: What strategies helped you establish a strong brand presence and connect with your customers?
India’s automotive lubricants market presents a complex landscape, with the unorganized sector and counterfeit products holding significant influence in certain segments.
To establish a strong and independent brand identity, we strategically launched our products in the premium segment, which is less affected by unorganized players. Additionally, during our initial phase, we focused on West and South India—regions known for their higher quality perception and willingness to adopt superior-grade products—ensuring a strong foundation for sustainable growth.
“In a market plagued by counterfeiting and substandard products, Acceron Industries stands as a beacon of integrity—delivering high-performance lubricants that customers can rely on, every time.”
Prime Insights: How do you build a lasting connection between your clients and your brand?
Our dedicated sales team actively engages with workshops and retail points daily, gathering market insights so that we stay aligned with customer needs. We closely monitor performance to maintain quality standards and customer satisfaction even after product delivery and usage.
Additionally, we do regular mechanics and retailer meetups, doing direct interaction with customers. These initiatives not only educate them on new developments and innovations but also provide valuable feedback, strengthening our commitment to continuous improvement.
Prime Insights: Have you introduced any new categories, innovations, or transformations this year?
I am pleased to share a groundbreaking initiative with your readers—the establishment of our new company in Dubai.
While many in the lubricants industry look for collaborations from the Middle East for sales in India, Acceron has taken a bold step in the opposite direction. We have set up Acceron Industries Lubricants & Grease Trading Co. L.L.C. in Dubai, complete with office space and warehousing facilities. With the government’s ‘Make in India’ vision, we are now exporting high-quality, India-manufactured lubricants to the UAE.
This milestone is evidence to our commitment to excellence, as we meet the strict performance standards needed for ultra-modern, high-speed vehicles operating in Dubai’s extreme temperatures.
Prime Insights: What is the first thought that comes to a consumer’s mind when they see your brand?
Acceron is firmly associated with providing high-quality products at a competitive price, earning strong recognition in our customers.
For our channel partners, our commitment to transparency in business relationships has been helpful in gaining their trust, respect, and long-term loyalty.
Prime Insights: What are the future goals and vision for your company?
Our future roadmap is clear and ambitious. While strengthening our domestic presence, we are also expanding into international markets to compete with global brands.
We are also focused on building Acceron in the GCC, African, and Far East Asian markets, making us a trusted name in the global lubricants industry.
Prime Insights: What role does innovation play in your company’s growth and success?
Innovation plays a major role in product performance and sustainability. As engine technologies evolve, emission regulations tighten, and demand for fuel efficiency rises, lubricant manufacturers must continuously develop advanced formulations that improve engine protection, minimize friction, and extend oil change intervals.
Companies that invest in R&D, use new technologies and see market trends gain a distinct competitive edge, for a long-term success in an ever-evolving industry.
Prime Insights: What advice would you give to aspiring entrepreneurs looking to make an impact?
In my view, transparency is the key to success. Being open and honest with customers, channel partners, and within the organization not only drives business growth but also fosters trust and long-term loyalty, forming the foundation of lasting relationships.
